Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project: PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.
This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites. Above the Fold is divided into three sections: Design & Typography Planning & Usability Business Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great. Topics covered in Above the Fold include: What makes web design unique The history of web design Anatomy of a web page White space and grid use in web design The elements of web design: color, texture, imagery, scale, depth, animation, and variability Web typography, including web-safe type, images of type, and font replacement and embedding Web project planning Information architecture, including site maps, wireframes, and user flow diagrams The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging Search engine optimization Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing Web statistics and analysis
Updated and expanded for 2017, with new expert information on everything the modern fisherman needs to know—from picking the right gear and kitting out your boat, to the best techniques and tactics for seeking, locating, and snaring your catch. This revamped edition of the best-selling 2013 title brings readers all the information they need before they hit the water: Gear Up Find the best of what’s out there, and what isn’t worth the money. Including lures, baits, flies and tackle for any situation in any style of water. Hit the Water From streams and ponds to big lakes and the open ocean, get all the info and field-tested strategies you need be successful where you’re fishing Hook a Prize The experts at Field and Stream and professional fishing guides around the country lay out the do’s and don’t’s, where those sneaky fish are hiding, and how to put yourself in best position for the catch and much more. Whether Bobber fishing with newbies or looking to reel in a prize white marlin in the open ocean these are the tricks, tips and techniques to get the job done. This book also highlights some of the author's favorite fishing spots as well as some dream destinations. For amateur fisherman of all skill levels, this is a must-have book.
Anthony C. Yu’s translation of The Journey to the West,initially published in 1983, introduced English-speaking audiences to the classic Chinese novel in its entirety for the first time. Written in the sixteenth century, The Journey to the West tells the story of the fourteen-year pilgrimage of the monk Xuanzang, one of China’s most famous religious heroes, and his three supernatural disciples, in search of Buddhist scriptures. Throughout his journey, Xuanzang fights demons who wish to eat him, communes with spirits, and traverses a land riddled with a multitude of obstacles, both real and fantastical. An adventure rich with danger and excitement, this seminal work of the Chinese literary canonis by turns allegory, satire, and fantasy. With over a hundred chapters written in both prose and poetry, The Journey to the West has always been a complicated and difficult text to render in English while preserving the lyricism of its language and the content of its plot. But Yu has successfully taken on the task, and in this new edition he has made his translations even more accurate and accessible. The explanatory notes are updated and augmented, and Yu has added new material to his introduction, based on his original research as well as on the newest literary criticism and scholarship on Chinese religious traditions. He has also modernized the transliterations included in each volume, using the now-standard Hanyu Pinyin romanization system. Perhaps most important, Yu has made changes to the translation itself in order to make it as precise as possible. One of the great works of Chinese literature, The Journey to the West is not only invaluable to scholars of Eastern religion and literature, but, in Yu’s elegant rendering, also a delight for any reader.
The only collection of recipes good enough for the Crawley family to eat! Eat like one of the Crawley family. Host an elegant afternoon tea. Treat guests to lavish six-course dinners. With this collection of delicacies inspired by Emmy Award–winning series Downton Abbey, you will feel as sophisticated and poised as the men and women of Downton when you prepare these upstairs and downstairs favorites from eras new and old. Each dish finds its roots within the kitchen of the grand estate, including: Velvety Cream of Mushroom Soup Baked and Buttery Balsamic Asparagus with Sea Salt Crispy Roast Duck with Blackberry Sauce Creamless Steak au Poivre Upper-Class Fruit Salad Complete with fifteen brand-new recipes from the Roaring Twenties, you will love indulging in the splendors of another era with the snacks, entrees, and desserts from this masterpiece of a cookbook.