Computers

Above the Fold, Revised Edition

Author: Brian D Miller

Publisher: Simon and Schuster

ISBN: 1440336687

Category: Computers

Page: 272

View: 732

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project: PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.
Computers

Above the Fold

Understanding the Principles of Successful Web Site Design

Author: Brian D Miller

Publisher: Simon and Schuster

ISBN: 1440323127

Category: Computers

Page: 272

View: 3403

This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites. Above the Fold is divided into three sections: Design & Typography Planning & Usability Business Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great. Topics covered in Above the Fold include: What makes web design unique The history of web design Anatomy of a web page White space and grid use in web design The elements of web design: color, texture, imagery, scale, depth, animation, and variability Web typography, including web-safe type, images of type, and font replacement and embedding Web project planning Information architecture, including site maps, wireframes, and user flow diagrams The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging Search engine optimization Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing Web statistics and analysis
Computers

Neuro Web Design

What Makes Them Click?

Author: Susan Weinschenk

Publisher: Peachpit Press

ISBN: 9780321648761

Category: Computers

Page: 168

View: 556

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Computers

Foundation HTML5 with CSS3

Author: Craig Cook,Jason Garber

Publisher: Apress

ISBN: 1430238763

Category: Computers

Page: 430

View: 3009

If you want to get into developing web sites, the most important thing you'll need is a solid understanding of Hypertext Markup Language, or HTML—the most common language used to write web site content. The most recent version of the language is HTML5, and it contains a whole host of new features to give you more power when creating websites. Foundation HTML5 with CSS3: A Modern Guide and Reference incorporates practical examples to show how to structure data correctly using HTML5, along with styling and layout basics using the latest release of Cascading Style Sheets, CSS3. This book is forward-thinking because all the featured code and techniques are standards-compliant, and it demonstrate best practices—you won't waste your time on outdated, bad techniques. Your web pages will work properly in most web browsers and be accessible to web users with disabilities, easily located using popular search engines, and compact in file size. Even if you already know HTML5 and CSS3 basics, this book will still be useful to you. It features comprehensive reference tables, so you can look up troublesome attributes, codes, and properties quickly and easily. What you’ll learn Standards-compliant HTML5, not outdated techniques Styling and layout basics using CSS3 Who this book is for Web designers and developers who want to bring themselves up to speed in the correct usage of HTML5 and CSS3, or those starting out in modern web development. Table of Contents Getting Started HTML and CSS Basics The Document Structuring Content Embedding Media Linking the Web Constructing Tables Building Forms Page Layout with CSS Putting it All Together
Design

Looking Closer 5

Critical Writings on Graphic Design

Author: Michael Bierut,William Drenttel,Steven Heller

Publisher: Skyhorse Publishing, Inc.

ISBN: 1581158165

Category: Design

Page: 256

View: 6409

The final installment in this acclaimed series offers astute and controversial discussions on contemporary graphic design from 2001 to 2005. This collection of essays takes stock of the quality and profundity of graphic design writing published in professional and general interest design magazines, as well as on blogs and Internet journals. Prominent contributors include Milton Glaser, Maud Lavin, Ellen Lupton, Victor Margolin, Mr. Keedy, David Jury, Alice Twemlow, Steven Heller, Jessica Helfand, William Drenttel, Michael Bierut, Michael Dooley, Nick Curry, Emily King, and more. Among the important themes discussed: design as popular culture, design as art, politics, aesthetics, social responsibility, typography, the future of design, and more. Students, graphic designers beginning their careers, and veterans seeking fresh perspective will savor this anthology gathered from some of today’s top graphic design writers and practitioners, as well as commentators from outside the profession. From the series that helped launch the design criticism movement and was the first to anthologize graphic design criticism from key sources, this volume promises to be the most provocative of all! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Computers

Bulletproof Web Design

Improving flexibility and protecting against worst-case scenarios with HTML5 and CSS3

Author: Dan Cederholm

Publisher: New Riders

ISBN: 0132883384

Category: Computers

Page: 360

View: 3701

No matter how visually appealing or content packed a web site may be, if it doesn’t reach the widest possible audience, it isn’t truly successful. In Bulletproof Web Design, Third Edition, bestselling author and web designer Dan Cederholm outlines standards-based strategies for building designs that can accommodate the myriad ways users choose to view the content. Each chapter starts out with an example of an unbulletproof approach--one that employs traditional HTML-based techniques--which Dan deconstructs, pointing out its limitations. He then gives the example a makeover using HTML and CSS, so you can learn to replace bloated code with lean markup and CSS for fast-loading sites that are accessible to all users. Finally, he assembles all of the page components discussed in prior chapters into a single-page template. This fully revised and updated third edition introduces CSS3 and HTML5 methods and features redesigned case studies including new responsive design examples. Size text using keywords, percentages, and ems to allow more user control. Plan for vertical expansion of horizontal page components. Use floats to achieve grid-like results. Ensure that content is still readable in the absence of images or CSS. Strip the presentation from data tables, and rebuild with CSS. Progressively enhance your designs using HTML5 and CSS3. Visit the companion website at simplebits.com/bulletproof to download finished files, additional resources, and book updates.
Design

Print and Production Finishes for Sustainable Design

Author: Edward Denison

Publisher: Rotovision

ISBN: 2940361983

Category: Design

Page: 192

View: 312

Print and Production Finishes for Sustainable Design is an indispensable ideas sourcebook and practical guide to what has become an important consideration for many designers: sustainability. The book shows examples of environmentally friendly inks, varnishes, pigments, and finishes that can be used in a wide range of standard printed media. Printing innovations and specialized printing techniques using environmentally friendly ingredients are also included. The book provides an overview of different printable materials available to both 2-D and 3-D designers, including recyclable paper, paper substitutes, and biodegradable plastics. Innovative 3-D designs that demonstrate clear environmental benefits derived from the application of printing, types of manufacturing techniques or use of specific materials are showcased and explained. Environmentally sound printing and production finishes are often one of the outcomes of a lengthy design process by companies dedicated to reducing their impact on the environment. Print and Production Finishes for Sustainable Design includes case studies of companies where the entire organizational objective is based on achieving organizational sustainability (i.e. zero net impact) and where printing and production processes have been integral to achieving this.
Computers

HTML and CSS

Design and Build Websites

Author: Jon Duckett

Publisher: John Wiley & Sons

ISBN: 1118008189

Category: Computers

Page: 490

View: 4317

Presents information on using HTML and CSS to create Web pages, covering such topics as lists, links, images, tables, forms, color, layout, and video and audio.
Computers

The Designer's Web Handbook

What You Need to Know to Create for the Web

Author: Patrick McNeil

Publisher: Simon and Schuster

ISBN: 1440314438

Category: Computers

Page: 272

View: 4194

Make the Web Work for You You know how to design. But you can increase your value as a designer in the marketplace by learning how to make that design function on the web. From informational sites to e-commerce portals to blogs to mobile apps, The Designer's Web Handbook helps any designer understand the full life cycle of a digital product: idea, design, production and maintenance. The best web designers create not only beautiful sites but also sites that function well--for both client and end user. Patrick McNeil, creator of the popular web design blog designmeltdown.com and author of the bestselling Web Designer's Idea Book, volumes 1 and 2, teaches you how to work with developers to build sites that balance aesthetics and usability, and to do it on time and on budget.
Computers

Interdisciplinary Interaction Design

A Visual Guide to Basic Theories, Models and Ideas for Thinking and Designing for Interactive Web Design and Digital Device Experiences

Author: James Pannafino

Publisher: N.A

ISBN: 9780982634813

Category: Computers

Page: 94

View: 949

"Interaction design has many dimensions to it. It addresses how people deal with words, read images, explore physical space, think about time and motion, and how actions and responses affect human behavior. Various disciplines make up interaction design, such as industrial design, cognitive psychology, user interface design and many others. It is my hope that this book is a starting point for creating a visual language to enhance the understanding of interdisciplinary theories within interaction design. The book uses concise descriptions, visual metaphors and comparative diagrams to explain each term's meaning. Many ideas in this book are based on timeless principles that will function in varying contexts"--Provided by author.
Computers

The Principles of Beautiful Web Design

Author: Jason Beaird,James George

Publisher: SitePoint

ISBN: 1457192500

Category: Computers

Page: 220

View: 8430

The Principles of Beautiful Web Design is the ideal book for people who can build websites, but are seeking the skills and knowledge to visually enhance their sites. This book will teach you how to: Understand what makes "good design," from discovery through to implementation Use color effectively, develop color schemes, and create a palette Create pleasing layouts using grids, the rule of thirds, and symmetry Employ textures: lines, points, shapes, volumes, and depth Apply typography to make ordinary designs look great Choose, edit, and position effective imagery And lots more... This easy-to-follow guide is illustrated with beautiful, full-color examples, and will lead you through the process of creating great designs from start to finish. The third edition of this book has been greatly revised and now features: Updated and expanded coverage of mobile and responsive web design (RWD) A new sample project New sections on user interface and icon design Common user-interface patterns and resources
Language Arts & Disciplines

Double Fold

Libraries and the Assault on Paper

Author: Nicholson Baker

Publisher: Vintage

ISBN: 1400033047

Category: Language Arts & Disciplines

Page: 384

View: 7740

The ostensible purpose of a library is to preserve the printed word. But for fifty years our country’s libraries–including the Library of Congress–have been doing just the opposite, destroying hundreds of thousands of historic newspapers and replacing them with microfilm copies that are difficult to read, lack all the color and quality of the original paper and illustrations, and deteriorate with age. With meticulous detective work and Baker’s well-known explanatory power, Double Fold reveals a secret history of microfilm lobbyists, former CIA agents, and warehouses where priceless archives are destroyed with a machine called a guillotine. Baker argues passionately for preservation, even cashing in his own retirement account to save one important archive–all twenty tons of it. Written the brilliant narrative style that Nicholson Baker fans have come to expect, Double Fold is a persuasive and often devastating book that may turn out to be The Jungle of the American library system. From the Trade Paperback edition.

The Smashing Book #2

Author: N.A

Publisher: Smashing Magazine

ISBN: 3943075222

Category:

Page: N.A

View: 8751

The Smashing Book 2 shares valuable practical insight into design, usability and coding. It provides professional advice for designing mobile applications and building successful e commerce websites, and it explains common coding mistakes and how to avoid them. You will explore the principles of professional design thinking and graphic design and learn how to apply psychology and game theory to create engaging user experiences. TABLE OF CONTENTS - The Principles of Good Graphic Design - Visible vs. Invisible Design - Designing Mobile User Experiences - Sketching, Wireframing and Prototyping - Red Flags (Warning Signs) in Web Development - The Future of Web Typography - Applying Game Design Principles to User Experience Design - When They Click: Psychology of Web Design and User Behavior - Design Patterns in ECommerce Websites (Study) - How to Make a Book (Like This One) This Book was written by Matt Ward, Alexander Charchar, Francisco Inchauste, Mike Rundle, Janko Jovanovic, Christian Heilmann, Vivien Anayian, Christoph Kolb, Susan Weinschenk, Steven Bradley, The Smashing Editorial Team.

CSS in Depth

Author: Keith J. Grant

Publisher: Manning Publications

ISBN: 9781617293450

Category:

Page: 375

View: 4027

CSS lets programmers precisely specify the visual design of a web page or web app, from the structural layout of elements on the page to their individual look and feel. CSS in Depth takes web developers from beginner to advanced. In this book, they will revisit concepts that they are likely familiar with but have not completely mastered. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.
Computers

Clout

The Art and Science of Influential Web Content

Author: Colleen Jones

Publisher: Pearson Education

ISBN: 9780132562911

Category: Computers

Page: 240

View: 6844

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.
Business & Economics

Let My People Go Surfing

The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Author: Yvon Chouinard

Publisher: Penguin

ISBN: 1101992530

Category: Business & Economics

Page: 272

View: 8690

In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes Everything From the Trade Paperback edition.
Design

Basics Interactive Design: User Experience Design

Creating Designs Users Really Love

Author: Gavin Allanwood,Peter Beare

Publisher: A&C Black

ISBN: 2940496137

Category: Design

Page: 184

View: 2216

By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed.User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love.With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.
Design

Creative Strategy and the Business of Design

Author: Douglas Davis

Publisher: Simon and Schuster

ISBN: 1440341613

Category: Design

Page: 192

View: 2539

The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
Computers

Computer Organization and Design RISC-V Edition

The Hardware Software Interface

Author: David A. Patterson,John L. Hennessy

Publisher: Morgan Kaufmann

ISBN: 0128122765

Category: Computers

Page: 696

View: 2135

The new RISC-V Edition of Computer Organization and Design features the RISC-V open source instruction set architecture, the first open source architecture designed to be used in modern computing environments such as cloud computing, mobile devices, and other embedded systems. With the post-PC era now upon us, Computer Organization and Design moves forward to explore this generational change with examples, exercises, and material highlighting the emergence of mobile computing and the Cloud. Updated content featuring tablet computers, Cloud infrastructure, and the x86 (cloud computing) and ARM (mobile computing devices) architectures is included. An online companion Web site provides advanced content for further study, appendices, glossary, references, and recommended reading. Features RISC-V, the first such architecture designed to be used in modern computing environments, such as cloud computing, mobile devices, and other embedded systems Includes relevant examples, exercises, and material highlighting the emergence of mobile computing and the cloud
Crafts & Hobbies

The New World Champion Paper Airplane Book

With Tear-Out Planes to Fold and Fly

Author: John M. Collins

Publisher: Random House Digital, Inc.

ISBN: 1607743884

Category: Crafts & Hobbies

Page: 128

View: 3721

"A collection of two dozen easy-to-fold paper airplane designs (using no cutting or glue), as well as innovative theories of flight. Includes the author's Guinness World Record-breaking airplane as well as 16 tear-out model planes"--