Technology & Engineering

Methods in Consumer Research, Volume 1

New Approaches to Classic Methods

Author: Gaston Ares,Paula Varela

Publisher: Woodhead Publishing

ISBN: 0081012586

Category: Technology & Engineering

Page: 582

View: 4535

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics
Social Science

Advances in Social Network Analysis

Research in the Social and Behavioral Sciences

Author: Stanley Wasserman,Joseph Galaskiewicz

Publisher: SAGE

ISBN: 9780803943032

Category: Social Science

Page: 299

View: 638

In this book, leading methodologists address the issue of how effectively to apply the latest developments in social network analysis to behavioural and social science disciplines. Topics examined include: ways to specify the network contents to be studied; how to select the method for representing network structures; how social network analysis has been used to study interorganizational relations via the resource dependence model; how to use a contact matrix for studying the spread of disease in epidemiology; and how cohesion and structural equivalence network theories relate to studying social influence. The book also offers some statistical models for social support networks.
Social Science

Advances in Mixed Methods Research

Theories and Applications

Author: Manfred Max Bergman

Publisher: SAGE

ISBN: 0857024310

Category: Social Science

Page: 200

View: 6742

Advances in Mixed Methods Research provides an essential introduction to the fast-growing field of mixed methods research. Bergman's book examines the current state of mixed-methods research, exploring exciting new ways of conceptualizing and conducting empirical research in the social and health sciences. Contributions from the world's leading experts in qualitative, quantitative, and mixed methods approaches are brought together, clearing the way for a more constructive approach to social research. These contributions cover the main practical and methodological issues and include a number of different visions of what mixed methods research is. The discussion also covers the use of mixed methods in a diverse range of fields, including sociology, education, politics, psychology, computational science and methodology. This book represents an important contribution to the ongoing debate surrounding the use of mixed methods in the social sciences and health research, and presents a convincing argument that the conventional, paradigmatic view of qualitative and quantitative research is outdated and in need of replacement. It will be essential reading for anyone actively engaged in qualitative, quantitative and mixed methods research and for students of social research methods. Manfred Max Bergman is Chair of Methodology and Political Sociology at the University of Basel.
Social Science

The SAGE Handbook of Quantitative Methodology for the Social Sciences

Author: David Kaplan

Publisher: SAGE

ISBN: 0761923594

Category: Social Science

Page: 511

View: 8306

The SAGE Handbook of Quantitative Methodology for the Social Sciences is the definitive reference for teachers, students, and researchers of quantitative methods in the social sciences, as it provides a comprehensive overview of the major techniques used in the field. The contributors, top methodologists and researchers, have written about their areas of expertise in ways that convey the utility of their respective techniques, but, where appropriate, they also offer a fair critique of these techniques. Relevance to real-world problems in the social sciences is an essential ingredient of each chapter and makes this an invaluable resource.

Political Methodology

Author: Robert J. Franzese, Jr.

Publisher: Edward Elgar Publishing

ISBN: 9781783474851

Category:

Page: 550

View: 5747

This research collection offers a 34-article tour of recent advances and the current state of 5 important and booming areas of empirical methodology: Bayesian methods; modelling of temporal duration, dependence, and dynamics; network-analytic methodology; text, classification, and big-data analytic methods; methods for nonparametric and design-based causal inference. These prominent articles, written by leading scholars, break new ground and provide definitive statements of the current best practices in those respective areas. Together they describe the cutting-edge profile of modern empirical methodology for applied empirical analysis in political science. This is an essential resource for those studying and researching political methodology.
Science

Social Science Research

Principles, Methods, and Practices

Author: Anol Bhattacherjee

Publisher: CreateSpace

ISBN: 9781475146127

Category: Science

Page: 156

View: 7925

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Social sciences

Advances in Social Science Methodology

Author: Bruce Thompson

Publisher: Jai Pr

ISBN: 9780892327362

Category: Social sciences

Page: 232

View: 808

Advances in Social Science Methodology: Volume 4 is separated into two parts: factor analytic methods and non-factor analytic methods. The first section begins with an examination of basic issues in classical measurement and correlation, forming a foundation for subsequent discussions. Further chapters discuss explained-variance partitioning, repeated measures designs, canonical correlation analyses and selected parametric solutions to the Behrens-Fisher problem. Part two focuses on diverse aspects of factor analysis including an exploration of contemporary analytic and reporting practices in counselling psychology research, factor analyses of entities other than variables, confirmatory extraction and rotation and finally, an incisive treatment of higher-order exploratory methods.
Social Science

Methodology of Social Sciences

Author: Max Weber

Publisher: Routledge

ISBN: 1351505564

Category: Social Science

Page: 256

View: 3066

Max Weber wrote these methodological essays in the closest intimacy with actual research and against a background of constant and intensive meditation on substantive problems in the theory and strategy of the social sciences. They were written between 1903 and 1917, the most productive of Max Weber's life, when he was working on his studies in the sociology of religion and Wirtschaft und Gesellschaft.Weber had done important work in economic and legal history and had taught economic theory. On the basis of original investigations, he had acquired a specialist's knowledge of the details of German economic and social structure. His always vital concern for the political prosperity of Germany among the nations thrust him deeply into discussion of political ideals and programs.Weber's methodology still holds interest for us. Some of its shortcomings, from the contemporary viewpoint, may be attributed to the fact that some of the methodological problems that he treated could not be satisfactorily resolved prior to certain actual developments in research technique. These few qualifications aside, the work remains a pioneering work in large scale social research, from one of the field's masters.
Social Science

Methodologies of Embodiment

Inscribing Bodies in Qualitative Research

Author: Mia Perry,Carmen Liliana Medina

Publisher: Routledge

ISBN: 113667098X

Category: Social Science

Page: 156

View: 8984

This volume is dedicated to exploring and exposing the challenges, the possibilities, and the processes of empirical work in embodiment. Grounded in qualitative inquiry in the humanities and social sciences, the chapters describe perspectives and contexts of embodied research, but focus on the methodologies, methods, and analytic frames taken up to grapple with this ever-more theorised aspect of qualitative inquiry. The authors drawn together in this volume share an investment in the ways in which the body inscribes and is inscribed within research that foregrounds the cultural, social, affective, and political discourses that are at the core of how bodies act and are acted upon.
Education

Methodological Advances in Educational Effectiveness Research

Author: Bert P.M. Creemers,Leonidas Kyriakides,Pam Sammons

Publisher: Routledge

ISBN: 1136966315

Category: Education

Page: 376

View: 3548

Methodological Advances in Educational Effectiveness Research is an important new work by some of the leading researchers in the field of Educational Effectiveness Research (EER). The book provides a state of the art snapshot of the methodology of EER now and clearly demonstrates the way it is applied in both research and evaluation. It shows how developments in the research methodology area such as the use of multilevel modelling approaches to analyse nested data have promoted the knowledge-base of educational effectiveness. But at the same time, as the authors show, the knowledge-base of educational effectiveness and the attempt to establish theoretical models do paradoxically challenge the development of methodologically appropriate studies including ways of analysing data. Guiding readers though the effective and appropriate use in educational effectiveness of: Longitudinal Studies Experimental Studies Mixed Research Methods Meta-analyses of effectiveness studies Using IRT to measure outcomes and factors Using Generalisability Theory to test the quality of data Multilevel modelling , and Structural Equation Modelling Techniques The authors draw in the expertise of scholars from around the world to show the mathematical background of each technique, the current and future applications, and Specific examples of applying this orientation to help the readers design their own effectiveness studies using specific methodological tools.
Social Science

Advances in Visual Methodology

Author: Sarah Pink

Publisher: SAGE

ISBN: 1446258386

Category: Social Science

Page: 288

View: 7991

A stunning collection of cutting-edge essays which brings together the leading scholars in visual research. Clearly structured, and written in an engaging and accessible style throughout, this invigorating work will be the 'must have' text for teachers and students of `the visual' across the arts, humanities and social sciences. - Elaine Campbell, Reader in Criminology, Newcastle University This is a book about research that takes the challenge of the internet seriously, that rises above disciplinary difference and points to new directions for social research. - Rob Walker, Emeritus Professor, University of East Anglia This innovative book examines and introduces cutting edge visual methods in social research. It explores the development of visual methodology as a field of interdisciplinary and post-disciplinary practice spanning scholarly and applied concerns. Positioned at the innovative edge of theory and practice in contemporary visual research, Pink's engaging book goes beyond the methods, ideas and fields of practice outlined in existing texts and handbooks. This book examines: -How new theoretical and methodological engagements are developing and emerging in research practice; -the impact new approaches are having on the types of knowledge visual research produces and critiques; -the ways visual research intersects with new media; -and the implications for social and cultural research, scholarship and intervention. This book will be essential reading for any student or researcher thinking of using visual methods in their own research. Sarah Pink is Professor of Social Sciences at Loughborough University.
Psychology

Advances in Applied Social Psychology

Author: R. F. Kidd,M. J. Saks

Publisher: Psychology Press

ISBN: 1317770242

Category: Psychology

Page: 222

View: 2701

First published in 1980. Routledge is an imprint of Taylor & Francis, an informa company.
Social Science

Models and Methods in Social Network Analysis

Author: Peter J. Carrington,John Scott,Stanley Wasserman

Publisher: Cambridge University Press

ISBN: 9781139443432

Category: Social Science

Page: N.A

View: 2836

Models and Methods in Social Network Analysis, first published in 2005, presents the most important developments in quantitative models and methods for analyzing social network data that have appeared during the 1990s. Intended as a complement to Wasserman and Faust's Social Network Analysis: Methods and Applications, it is a collection of articles by leading methodologists reviewing advances in their particular areas of network methods. Reviewed are advances in network measurement, network sampling, the analysis of centrality, positional analysis or blockmodelling, the analysis of diffusion through networks, the analysis of affiliation or 'two-mode' networks, the theory of random graphs, dependence graphs, exponential families of random graphs, the analysis of longitudinal network data, graphical techniques for exploring network data, and software for the analysis of social networks.

Social Research Methods

Author: Alan Bryman

Publisher: Oxford University Press

ISBN: 0199689458

Category:

Page: 824

View: 4531

This best-selling introduction to research methods provides students and researchers with unrivalled coverage of both quantitative and qualitative methods, making it invaluable for anyone embarking on social research. Bridging the gap between theory and practice, Social Research Methods is packed full of engaging examples and practical tips to equip students with the tools and knowledge needed for them to complete their own research projects. In addition to providing practical advice, Bryman deftly explores thenature of social research and the wider issues impinging on it. This book is supported by an Online Resource Centre, which includes:For Students* A researcher's toolkit to take students step by step through the research process* Multiple choice questions to help students test their knowledge and understanding* A guide to using Excel in data analysis to help develop analytical skillsFor Lecturers* A test bank of questions which can be customized to meet teaching needs* PowerPoint slides for each chapter* New seminar outlines including suggested activities and tasks * New exam and course work questions to set in class
Science

Advances in Social Media for Travel, Tourism and Hospitality

New Perspectives, Practice and Cases

Author: Marianna Sigala,Ulrike Gretzel

Publisher: Routledge

ISBN: 1317185137

Category: Science

Page: 330

View: 1709

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.

Research Methods

Author: N.A

Publisher: N.A

ISBN: 1349926728

Category:

Page: N.A

View: 4092

Technology & Engineering

Methods in Consumer Research, Volume 2

Alternative Approaches and Special Applications

Author: Gaston Ares,Paula Varela

Publisher: Woodhead Publishing

ISBN: 0081017448

Category: Technology & Engineering

Page: 478

View: 1533

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents comprehensive coverage of new and emerging techniques in consumer science Provides examples of successful application of the methodologies presented throughout Identifies how to design research for special populations, including children, the elderly and low-income consumers Discusses sensitivity to cross-cultural populations and emerging markets Includes research design for food, cosmetic and household products Highlights both psychological and physiological consumer measurements
Psychology

Advances in Psychology Research

Author: Serge P. Shohov

Publisher: Nova Publishers

ISBN: 9781590337981

Category: Psychology

Page: 173

View: 7816

This book presents original research results on the leading edge of psychology. Each chapter has been carefully selected in an attempt to present substantial advances across a broad spectrum. Contents: Preface; COGNITIVE PSYCHOLOGY -- Problem Focused Coping and Worry: the Mediating Role of Meta-Cognitions; General Trends and Individual Differences: Perspectives on Normal Speech Development; Automatic Processes in Face Recognition; Ideologies in Reasoning: The Influence of Social Group and Shared Values; Attentional Instructions can Modulate Repetition Priming from Single Words: Evidence for the Role of Mental Set in Word Perception; BEHAVIORAL PSYCHOLOGY -- From Necessity To Pleasure: Individual Differences in Instrumental and Stimulating Risk Attitudes; Toward an Understanding of the Sources of Influence on Male and Female Executive Decision-Making Under Risk and Uncertainty: Individual, Group and Organisational-Level Factors; Agreement Errors and Object Attraction; BIOLOGICAL PSYCHOLOGY -- A New Approach to the Multivariate Genetic Analysis of the Consistency and Variability of the Big Five; EVOLUTIONARY PSYCHOLOGY -- Darwinian Support for Single-Participant Designs; Index.
Periodicals

New Serial Titles

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Periodicals

Page: N.A

View: 6043