Data Mining for Business Analytics: Concepts, Techniques, and Applications in R presents an applied approach to data mining concepts and methods, using R software for illustration Readers will learn how to implement a variety of popular data mining algorithms in R (a free and open-source software) to tackle business problems and opportunities. This is the fifth version of this successful text, and the first using R. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: • Two new co-authors, Inbal Yahav and Casey Lichtendahl, who bring both expertise teaching business analytics courses using R, and data mining consulting experience in business and government • Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students • More than a dozen case studies demonstrating applications for the data mining techniques described • End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented • A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions www.dataminingbook.com Data Mining for Business Analytics: Concepts, Techniques, and Applications in R is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology.
Learn how to develop models for classification, prediction, and customer segmentation with the help of Data Mining for Business Intelligence In today's world, businesses are becoming more capable of accessing their ideal consumers, and an understanding of data mining contributes to this success. Data Mining for Business Intelligence, which was developed from a course taught at the Massachusetts Institute of Technology's Sloan School of Management, and the University of Maryland's Smith School of Business, uses real data and actual cases to illustrate the applicability of data mining intelligence to the development of successful business models. Featuring XLMiner, the Microsoft Office Excel add-in, this book allows readers to follow along and implement algorithms at their own speed, with a minimal learning curve. In addition, students and practitioners of data mining techniques are presented with hands-on, business-oriented applications. An abundant amount of exercises and examples are provided to motivate learning and understanding. Data Mining for Business Intelligence: Provides both a theoretical and practical understanding of the key methods of classification, prediction, reduction, exploration, and affinity analysis Features a business decision-making context for these key methods Illustrates the application and interpretation of these methods using real business cases and data This book helps readers understand the beneficial relationship that can be established between data mining and smart business practices, and is an excellent learning tool for creating valuable strategies and making wiser business decisions.
Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts and terminologies and give many examples of real-world applications. The first part of the book introduces business data and recent technologies that have promoted fact-based decision-making. The authors look at how business intelligence differs from business analytics. They also discuss the main components of a business analytics application and the various requirements for integrating business with analytics. The second part presents the technologies underlying business analytics: data mining and data analytics. The book helps you understand the key concepts and ideas behind data mining and shows how data mining has expanded into data analytics when considering new types of data such as network and text data. The third part explores business analytics in depth, covering customer, social, and operational analytics. Each chapter in this part incorporates hands-on projects based on publicly available data. Helping you make sound decisions based on hard data, this self-contained guide provides an integrated framework for data mining in business analytics. It takes you on a journey through this data-rich world, showing you how to deploy business analytics solutions in your organization.
Data Mining introduces in clear and simple ways how to use existing data mining methods to obtain effective solutions for a variety of management and engineering design problems. Data Mining is organised into two parts: the first provides a focused introduction to data mining and the second goes into greater depth on subjects such as customer analysis. It covers almost all managerial activities of a company, including: • supply chain design, • product development, • manufacturing system design, • product quality control, and • preservation of privacy. Incorporating recent developments of data mining that have made it possible to deal with management and engineering design problems with greater efficiency and efficacy, Data Mining presents a number of state-of-the-art topics. It will be an informative source of information for researchers, but will also be a useful reference work for industrial and managerial practitioners.
With today’s information explosion, many organizations are now able to access a wealth of valuable data. Unfortunately, most of these organizations find they are ill-equipped to organize this information, let alone put it to work for them. Gain a Competitive Advantage Employ data mining in research and forecasting Build models with data management tools and methodology optimization Gain sophisticated breakdowns and complex analysis through multivariate, evolutionary, and neural net methods Learn how to classify data and maintain quality Transform Data into Business Acumen Data Mining Methods and Applications supplies organizations with the data management tools that will allow them to harness the critical facts and figures needed to improve their bottom line. Drawing from finance, marketing, economics, science, and healthcare, this forward thinking volume: Demonstrates how the transformation of data into business intelligence is an essential aspect of strategic decision-making Emphasizes the use of data mining concepts in real-world scenarios with large database components Focuses on data mining and forecasting methods in conducting market research
Data mining provides a set of new techniques to integrate, synthesize, and analyze tdata, uncovering the hidden patterns that exist within. Traditionally, techniques such as kernel learning methods, pattern recognition, and data mining, have been the domain of researchers in areas such as artificial intelligence, but leveraging these tools, techniques, and concepts against your data asset to identify problems early, understand interactions that exist and highlight previously unrealized relationships through the combination of these different disciplines can provide significant value for the investigator and her organization.
"Developed by the founder of Statistics.com, one of the first online e-learning companies in the discipline, and class-tested there for over ten years, this intuitive book provides a brief but essential introduction to statistics for those with little or no prior exposure to basic probability and statistics. Its simulation/resampling approach (drawing numbers or data from a hat) demystifies traditional formulas and demonstrates the fundamental basis for statistical inference. Topics covered include probability, the Normal distribution, hypothesis testing, independence, conditional probability, Bayes Rule, 2-way tables, random sampling, and confidence intervals. Special connections to statistical distance, recommender systems, predictive modeling, and general analytics are systematically woven throughout the text. The aim is to apply statistically valid designs to basic studies, and test hypotheses regarding proportions and means. The goal is real understanding, not cookbook learning. Even the most anxious novice (as well as the expert) will benefit. The book meets all of the Guidelines for Assessment and Instruction in Statistics Education (GAISE) for the introductory statistics course, as developed in 2005 by a group of noted educators and with funding from the American Statistical Association. Excel and StatCrunch are the software systems of choice. R subroutines are available on an author-maintained web site. The book is available in print and online"--
The explosion of Web-based data has created a demand among executives and technologists for methods to identify, gather, analyze, and utilize data that may be of value to corporations and organizations. The emergence of data mining, and the larger field of Web mining, has businesses lost within a confusing maze of mechanisms and strategies for obtaining and managing crucial intelligence. Web Data Mining and Applications in Business Intelligence and Counter-Terrorism responds by presenting a clear and comprehensive overview of Web mining, with emphasis on CRM and, for the first time, security and counter-terrorism applications. The tools and methods of Web mining are revealed in an easy-to-understand style, emphasizing the importance of practical, hands-on experience in the creation of successful e-business solutions. The author, a program director for Data and Applications Security at the National Science Foundations, details how both opportunities and dangers on the Web can be identified and managed. Armed with the knowledge contained in this book, businesses can collect and analyze Web-based data to help develop customer relationships, increase sales, and identify existing and potential threats. Organizations can apply these same Web mining techniques to battle the real and present danger of terrorism, demonstrating Web mining's critical role in the intelligence arsenal.
Data mining has traditionally been used to predict consumer behaviour, but in the wake of 9/11, the same tools and techniques can also be used to detect and validate the identity of threatening and criminal entities for security purposes.
In recent years, the science of managing and analyzing large datasets has emerged as a critical area of research. In the race to answer vital questions and make knowledgeable decisions, impressive amounts of data are now being generated at a rapid pace, increasing the opportunities and challenges associated with the ability to effectively analyze this data.