Design

Design as Art

Author: Bruno Munari

Publisher: Penguin UK

ISBN: 0141920807

Category: Design

Page: 224

View: 6867

How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs – these are just some of the subjects to which he turns his illuminating gaze.

Design, Form, and Chaos

Author: Paul Rand

Publisher: Yale University Press

ISBN: 0300230915

Category:

Page: 240

View: 3122

"To have the preeminent graphic designer in America--the leading proponent of the Modern--intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic." --Stephen Heller (1993) Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand's own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.
Design

Design as Future-Making

Author: Susan Yelavich,Barbara Adams

Publisher: Bloomsbury Publishing

ISBN: 1472574729

Category: Design

Page: 256

View: 3197

Design as Future-Making brings together leading international designers, scholars, and critics to address ways in which design is shaping the future. The contributors share an understanding of design as a practice that, with its focus on innovation and newness, is a natural ally of futurity. Ultimately, the choices made by designers are understood here as choices about the kind of world we want to live in. Design as Future-Making locates design in a space of creative and critical reflection, examining the expanding nature of practice in fields such as biomedicine, sustainability, digital crafting, fashion, architecture, urbanism, and design activism. The authors contextualize design and its affects within issues of social justice, environmental health, political agency, education, and the right to pleasure and play. Collectively, they make the case that, as an integrated mode of thought and action, design is intrinsically social and deeply political.
Design

Dieter Rams: As Little Design as Possible

Author: Sophie Lovell

Publisher: Phaidon Press

ISBN: 9780714849188

Category: Design

Page: 400

View: 3667

" "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design" – Dieter Rams. Dieter Rams’ life and work are indelibly linked to his thoughts about how people live, and how they can live better. Products he designed in the 1960s are still being produced and sold today – only one demonstration of the strength of his work. This comprehensive monograph covers both Rams’ life and his work, as well as his ideas on good design, which continue to inspire designers and consumers today. A personal foreword by Jonathan Ive evokes the influence that Rams has had on his own work and, by extention, the objects with which so many of us share our everyday lives. An introduction and an essay by Klaus Kemp tell the story of Rams’ early life, his training as an architect, and the intellectual context in which his ideas were developed. The next four chapters examine Rams' work and his life – which are more or less synonymous – in depth. This includes his role at Braun as well as the work he did for the furniture company Vitsoe. Each chapter includes sketches, prototypes, finished products and the marketing for those products, giving a complete picture of Rams’ work and its context. Two other chapters in this section present Rams’ own house, the only work of architecture that he completed, and examine the products he designed at the level of detail, a crucial aspect to his work. A further chapter examines Rams’ "ten commandments" of good design and his credo, "less but better", in the context of his role as head of design at Braun, and a final chapter explores his legacy in the work of contemporary designers including Naoto Fukasawa, Jonathan Ive, Sam Hecht, and Konstantin Grcic. This beautifully designed book includes a wide variety of visual material, including sketches and technical drawings, photographs of Rams’ work as well as his life, archival material from both Braun and Vitsoe, Ingeborg Rams’ subtle photographs and Vitsoe’s playful graphic design and advertising. This book will appeal not only to fans of Dieter Rams’ work, but to everyone drawn to the message behind his "ten commandments" of good design – which are really ideas about how we can all live better and more sustainable lives. "
Design

An Essay on Typography

Author: Eric Gill

Publisher: Penguin UK

ISBN: 0141395362

Category: Design

Page: 144

View: 4389

Eric Gill's opinionated manifesto on typography argues that 'a good piece of lettering is as beautiful a thing to see as any sculpture or painted picture'. This essay explores the place of typography in culture and is also a moral treatise celebrating the role of craftsmanship in an industrial age. Gill, a sculptor, engraver, printmaker and creator of many classic typefaces that can be seen around us today, fused art, history and polemic in a visionary work which has been hugely influential on modern graphic design. 'Written with clarity, humility and a touch of humour . . . timeless and absorbing' Paul Rand, The New York Times 'His lettering was clear, confident and hugely influential on the development of modern type design. The world has now caught up with Gill' Guardian How do we see the world around us? This is one of a number of pivotal works by creative thinkers like John Berger and Susan Sontag whose writings on art, design and the media have changed our vision for ever.
Juvenile Fiction

Bruno Munari's Zoo

Author: Bruno Munari

Publisher: Chronicle Books

ISBN: 0811848302

Category: Juvenile Fiction

Page: 48

View: 3485

Bruno Munari was an internationally acclaimed artist, designer, and children's book creator. Acontemporary of Leo Leonni, his books have been hailed as "among the most original, inventive and beautiful ever created." Zoo is among his most graphically stunning works. Meet the kangaroo, who is all legs but doesn't know it, the zebra in his striped pajamas, and the humpy camel, who has a seat for you. Young readers will enjoy Munari's bright, bold illustrations; older readers will appreciate hiswry humor. From children to collectors, Bruno Munari's Zoo is certain to enchant a whole new generation. "Graphic designer Bruno Munari is one of the most inventive picture book creators I know. I have been inspired, entertained, and in awe of his work since I was a graphic design student in Germany more than 50 years ago. And Zoo has been one of my favorites. I am delighted that it is available once again for a new generation of picture book readers of all ages." Eric Carle
Antiques & Collectibles

Penguin by Design

A Cover Story, 1935-2005

Author: Phil Baines

Publisher: Penguin Group USA

ISBN: 9780141024233

Category: Antiques & Collectibles

Page: 255

View: 8525

By looking back at seventy years of Penguin paperbacks, graphic designer Phil Baines charts the development of British publishing, the ever-changing currents of cover art and style, and the role of artists and designers in creating and designing the Penguin look. Rich with stunning illustrations and filled with details about individual titles, designers, and even the changing size and shape of the Penguin logo itself, Penguin by Design shows how covers become design classics. Features 600 color illustrations
Design

Thoughts on Design

Author: Paul Rand

Publisher: Chronicle Books

ISBN: 1452130655

Category: Design

Page: 96

View: 3054

One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Art

Screen

Essays on Graphic Design, New Media, and Visual Culture

Author: Jessica Helfand

Publisher: Princeton Architectural Press

ISBN: 9781568983103

Category: Art

Page: 175

View: 5240

An entertaining and insightful guide to the world of design.
Architecture

Principles of Two-Dimensional Design

Author: Wucius Wong

Publisher: John Wiley & Sons

ISBN: 9780471289609

Category: Architecture

Page: 104

View: 580

Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
Design

Geometry of Design

Studies in Proportion and Composition

Author: Kimberly Elam

Publisher: Princeton Architectural Press

ISBN: 9781568982496

Category: Design

Page: 107

View: 8483

This work takes a close look at a broad range of 20th-century examples of design, architecture and illustration, revealing underlying geometric structures in their compositions.
Design

Art Chantry Speaks

A Heretic's History of 20th Century Graphic Design

Author: Art Chantry

Publisher: Feral House

ISBN: 1627310134

Category: Design

Page: 320

View: 1464

There used to be a time when designers were trained in the history of composition. Now you just buy a fuckin' piece of software and now you've become a designer. "Art Chantry . . . Is he a Luddite?" asks a Rhode Island School of Design poster promoting a Chantry lecture. "Or is he a graphic design hero?" For decades this avatar of low-tech design has fought against the cheap and easy use of digital software. Chantry's homage to expired technology, and his inspired use of Xerox machines and X-Acto blade cuts of printed material, created a much-copied style during the grunge period and beyond. Chantry's designs were published in Some People Can't Surf: The Graphic Design of Art Chantry (Chronicle Books), exhibited at the Seattle Art Museum, the Rock and Roll Hall of Fame, the Museum of Modern Art, the Smithsonian, and the Louvre. More recently, Chantry has drawn upon his extraordinary collection of twentieth-century graphic art to create compelling histories of the forgotten and unknown on essays he has posted on his Facebook page. These essays might lionize the unrecognized illustrators of screws, wrenches, and pipes in equipment catalogs. Other posts might reveal how some famous artists were improperly recognized. Art Chantry Speaks is the kind of opinionated art history you've always wanted to read but were never assigned.
Photography

Understanding a Photograph

Author: John Berger

Publisher: Penguin Classics

ISBN: 9780141392028

Category: Photography

Page: 218

View: 7821

John Berger's writings on photography are some of the most original of the twentieth century. This selection contains many groundbreaking essays and previously uncollected pieces written for exhibitions and catalogues in which Berger probes the work of photographers such as Henri Cartier-Bresson and W. Eugene Smith - and the lives of those photographed - with fierce engagement, intensity and tenderness. The selection is made and introduced by Geoff Dyer, author of the award-winning The Ongoing Moment. How do we see the world around us? This is one of a number of pivotal works by creative thinkers whose writings on art, design and the media have changed our vision for ever. Understanding a Photograph John Berger Edited and introduced by Geoff Dyer
Art

Design: A Very Short Introduction

Author: John Heskett

Publisher: Oxford University Press

ISBN: 9780192854469

Category: Art

Page: 148

View: 2366

John Heskett aims to transform the way readers think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.
Computer graphics

Graphic Design Processes

Universal to Unique

Author: Kenneth J. Hiebert

Publisher: Van Nostrand Reinhold Company

ISBN: N.A

Category: Computer graphics

Page: 208

View: 7064

An award-winning graphic designer and educator offers a richly illustrated and highly inventive examination of basic graphic design processes, including essential insight on using the computer as a drawing and as a final output tool.
Art

Graphic Design

A Concise History

Author: Richard Hollis

Publisher: N.A

ISBN: 9780500203477

Category: Art

Page: 232

View: 2124

From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more politicalwitness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others. Over 800 illustrations, 30 in color.
Design

Design Is Storytelling

Author: Ellen Lupton

Publisher: Cooper Hewitt

ISBN: 9781942303190

Category: Design

Page: 160

View: 4663

A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.
Art

100 Artists' Manifestos

From the Futurists to the Stuckists

Author: Alex Danchev

Publisher: Penguin UK

ISBN: 0141932155

Category: Art

Page: 496

View: 3865

In this remarkable collection of 100 manifestos from the last 100 years, Alex Danchev presents the cacophony of voices of such diverse movements as Futurism, Dadaism, Surrealism, Feminism, Communism, Destructivism, Vorticism, Stridentism, Cannibalism and Stuckism, taking in along the way film, architecture, fashion, and cookery. Artists' manifestos are nothing if not revolutionary. They are outlandish, outrageous, and frequently offensive. They combine wit, wisdom, and world-shaking demands. This collection gathers together an international array of artists of every stripe, including Kandinsky, Mayakovsky, Rodchenko, Le Corbusier, Picabia, Dalí, Oldenburg, Vertov, Baselitz, Kitaj, Murakami, Gilbert and George, together with their allies and collaborators - such figures as Marinetti, Apollinaire, Breton, Trotsky, Guy Debord and Rem Koolhaas. Edited with an Introduction by Alex Danchev
Design

The Art of Looking Sideways

Author: Alan Fletcher

Publisher: Phaidon Press

ISBN: 9780714834498

Category: Design

Page: 534

View: 3791

A primer in visual intelligence and an exploration of the workings of the eye, the hand, the brain and the imagination is comprised of an inexhaustible mine of anecdotes, quotations, images, trivia, oddities, serious science, jokes and memories, all concerned with the limitless resources of the human mind.