Business & Economics

Good Is the New Cool

Market Like You Give a Damn

Author: Afdhel Aziz,Bobby Jones

Publisher: Simon and Schuster

ISBN: 1682450465

Category: Business & Economics

Page: 304

View: 3310

Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.
Business & Economics

Good Is the New Cool

Market Like You Give a Damn

Author: Afdhel Aziz,Bobby Jones

Publisher: Simon and Schuster

ISBN: 1682450473

Category: Business & Economics

Page: 304

View: 962

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Business & Economics

Good Is the New Cool

Market Like You Give a Damn

Author: Afdhel Aziz,Bobby Jones

Publisher: Regan Arts.

ISBN: 9781682451236

Category: Business & Economics

Page: 304

View: 1885

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Cooking

Thug Kitchen: The Official Cookbook

Eat Like You Give a F*ck

Author: Thug Kitchen

Publisher: Rodale Books

ISBN: 1623363594

Category: Cooking

Page: 240

View: 8259

#1 New York Times Bestseller! Thug Kitchen started their wildly popular website to inspire people to eat some goddamn vegetables and adopt a healthier lifestyle. Beloved by Gwyneth Paltrow ("This might be my favorite thing ever") and named Saveur's Best New Food blog of 2013, Thug Kitchen wants to show everyone how to take charge of their plates and cook up some real f*cking food. Yeah, plenty of blogs and cookbooks preach about how to eat more kale, why ginger fights inflammation, and how to cook with microgreens and nettles. But they are dull or pretentious as hell—and most people can't afford the hype. Thug Kitchen lives in the real world. In their first cookbook, they're throwing down more than 100 recipes for their best-loved meals, snacks, and sides for beginning cooks to home chefs. (Roasted Beer and Lime Cauliflower Tacos? Pumpkin Chili? Grilled Peach Salsa? Believe that sh*t.) Plus they're going to arm you with all the info and techniques you need to shop on a budget and go and kick a bunch of ass on your own. This book is an invitation to everyone who wants to do better to elevate their kitchen game. No more ketchup and pizza counting as vegetables. No more drive-thru lines. No more avoiding the produce corner of the supermarket. Sh*t is about to get real.
Business & Economics

Do Good

Embracing Brand Citizenship to Fuel Both Purpose and Profit

Author: Anne Bahr Thompson

Publisher: AMACOM

ISBN: 0814438407

Category: Business & Economics

Page: 288

View: 7180

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: * TRUST: Deliver on promises * ENRICHMENT: Make daily life easier or more inspiring * RESPONSIBILITY: Treat people and the environment with respect * COMMUNITY: Mirror values shared by customers, employees, and partners * CONTRIBUTION: Make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts.
Business & Economics

Reset

Business and Society in the New Social Landscape

Author: James Rubin,Barie Carmichael

Publisher: Columbia University Press

ISBN: 0231545908

Category: Business & Economics

Page: 254

View: 6668

As consumers, our access to—and appetite for—information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity in the wake of what, in the past, might have been written off as a bad media cycle. Gone are the days when a company could hide behind “socially responsible” branding or when marketing controlled the corporate narrative. That control has shifted to engaged stakeholders in the new social landscape, requiring a more radical change to company practices. James Rubin and Barie Carmichael provide a strategic roadmap for businesses to navigate the new era, rebuild trust, and find their voice. Reset traces the global decline of trust in business at the same time that the public’s expectations for business’s role in society is increasing. Today, businesses must bridge this widening gap at a time when online stakeholders are committed to holding business accountable for its behavior, with unprecedented internal and external scrutiny. This requires strategic solutions anchored in a critical outside-in understanding of the stakeholder footprint of the business model. Reset offers case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. In this new era of instant transparency, corporate behavior has become the proof of corporate character for recruiting and retaining both customers and the next generation of talent. Offering essential advice for managing brand, reputation, and risk, this book is a guide to navigating the pitfalls and taking advantage of the opportunities of the reset.
Social Science

The Birth of Korean Cool

How One Nation Is Conquering the World Through Pop Culture

Author: Euny Hong

Publisher: Simon and Schuster

ISBN: 147113105X

Category: Social Science

Page: 288

View: 2887

How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits? Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money? And just how does South Korea plan to use pop culture to beat America at its own game. Welcome to South Korea: The Brand. In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer. South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.
Sports & Recreation

Damn Good Dogs!

The Real Story of Uga, the University of Georgia's Bulldog Mascots

Author: Sonny Seiler,Kent Hannon

Publisher: University of Georgia Press

ISBN: 082034088X

Category: Sports & Recreation

Page: 261

View: 4984

A book with more than 500 photos and images of memorabilia celebrates Uga, the beloved English bulldog mascot of the University of Georgia, and includes engaging anecdotes about all versions of the animal--Uga VI, Uga VII, Uga VIII and Russ, the super sub.
Biography & Autobiography

Everything Is Perfect When You're a Liar

Author: Kelly Oxford

Publisher: Harper Collins

ISBN: 0062102249

Category: Biography & Autobiography

Page: 336

View: 4709

Kelly Oxford is . . . A wunderkind producer of pirated stage productions for six-year-olds Not the queen of the world An underage schnitzel-house dishwasher The kid who stood up to a bully and almost passed out from the resulting adrenaline rush A born salesman Capable of willing her eyesight to be 20/20 That girl who peed her pants in the gas station that one time Totally an expert on strep throat Incapable of making Leonardo DiCaprio her boyfriend A writer A certified therapy assistant who heals with Metallica mixtapes "Not fat enough to be super snuggly." —Bea, age four Not above using raspberry-studded sh*t to get out of a speeding ticket "Bitingly funny. But everybody knows that." —Roger Ebert Sad that David Copperfield doesn't own a falcon A terrible liar
Business & Economics

Damn Good Advice (For People with Talent!)

How To Unleash Your Creative Potential by America's Master Communicator, George Lois

Author: George Lois

Publisher: Phaidon Press

ISBN: 9780714863481

Category: Business & Economics

Page: 176

View: 1222

Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.
Business & Economics

The Belief Economy

How to Give a Damn, Stop Selling, and Create Buy-In

Author: David Baldwin

Publisher: N.A

ISBN: 9781619618039

Category: Business & Economics

Page: 208

View: 2366

Old-school marketing is dead. It's not just about selling anymore. It's about giving a damn and taking a stand. To reach the next generation of customers, your brand must address their beliefs and ethical concerns. The Belief Economy lays the foundation you'll need to connect passionately and powerfully with this growing, socially committed audience. Over the next four to six decades, Millennials and Gen Zers will control and influence more than a trillion dollars of our economy per year. The companies they patronize will be those with a strong stated mission and purpose. The Belief Economy can help you identify, develop, and sell the authentic core values that will transform your brand into a "belief-driven brand" and elevate it above the competition. The age of capitalism with a conscience is now. Here is your essential guide to staying ahead of the curve and gaining the competitive edge--while making a profound and positive impact on our world.
Biography & Autobiography

Disrupted

My Misadventure in the Start-Up Bubble

Author: Dan Lyons

Publisher: Hachette Books

ISBN: 031630607X

Category: Biography & Autobiography

Page: 272

View: 1664

INSTANT NEW YORK TIMES BESTSELLER "Disrupted by Dan Lyons is the best book about Silicon Valley today."---Los Angeles Times "Hysterical."---Kara Swisher, Recode "Wildly entertaining."---Ashlee Vance, New York Times-bestselling author of Elon Musk For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair." Mixed in with Lyons's uproarious tale of his rise and fall at Hubspot is a trenchant analysis of the start-up world, a de facto conspiracy between those who start companies and those who fund them, a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to reach an IPO and cash out. With a cast of characters that includes devilish angel investors, fad-chasing venture capitalists, entrepreneurs and "wantrapreneurs," bloggers and brogrammers, social climbers and sociopaths, Disrupted is a gripping and definitive account of life in the (second) tech bubble.
Humor

The Life-Changing Magic of Not Giving a F*ck

How to Stop Spending Time You Don't Have with People You Don't Like Doing Things You Don't Want to Do

Author: Sarah Knight

Publisher: Little, Brown

ISBN: 0316270733

Category: Humor

Page: 224

View: 7515

THE "GENIUS" (Cosmopolitan) NATIONAL BESTSELLER ON THE ART OF CARING LESS AND GETTING MORE--FROM THE AUTHOR OF GET YOUR SH*T TOGETHER AND YOU DO YOU Are you stressed out, overbooked, and underwhelmed by life? Fed up with pleasing everyone else before you please yourself? It's time to stop giving a f*ck. This brilliant, hilarious, and practical parody of Marie Kondo's bestseller The Life-Changing Magic of Tidying Up explains how to rid yourself of unwanted obligations, shame, and guilt--and give your f*cks instead to people and things that make you happy. The easy-to-use, two-step NotSorry Method for mental decluttering will help you unleash the power of not giving a f*ck about: Family drama Having a "bikini body" Iceland Co-workers' opinions, pets, and children And other bullsh*t! And it will free you to spend your time, energy, and money on the things that really matter. So what are you waiting for? Stop giving a f*ck and start living your best life today!
Biography & Autobiography

Asshole

How I Got Rich & Happy by Not Giving a @!?* About You

Author: Marty Kihn

Publisher: Penguin UK

ISBN: 0141031050

Category: Biography & Autobiography

Page: 256

View: 5146

Presents a programme for assholism, which includes: essential body language; workplace etiquette; diet and exercise; relationships; and, feelings.
Self-Help

The Subtle Art of Not Giving a F*ck

A Counterintuitive Approach to Living a Good Life

Author: Mark Manson

Publisher: HarperCollins

ISBN: 006245773X

Category: Self-Help

Page: 224

View: 9060

#1 New York Times Bestseller Over 1 million copies sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.
Business & Economics

The Cheat Code

Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success

Author: Brian Wong

Publisher: Crown Business

ISBN: 1101904976

Category: Business & Economics

Page: 240

View: 4982

Have you ever noticed that there are certain people who seem to get ahead just a bit faster than everyone else? You know, the types who always seem to be a bit ahead of the curve, to get noticed a bit more, and to achieve their goals a bit more quickly than the rest of the pack? And have you ever noticed how much this small edge can matter, and the outsized impact it can have on the trajectory of their careers? Twenty-four year old entrepreneur Brian Wong is one of these people, having graduated from college by age 18, having raised $24 million in venture capital to start his own company before he turned 25, and having grown that company into a global mobile advertising giant in just 4 years. His secret? The Cheat Code. Wong believes that most people -- even creative people -- have a tendency to follow a script; to do things the way others do them simply because that way works. But therein lies the secret at the heart of the Cheat Code: anyone can easily shortcut his or her way to success, simply by going slightly off script; by doing things just a little differently from everyone else. Here, Wong unlocks the power of the Cheat Code through 71 bite-sized and virtually effortless short-cuts to get a leg up on the competition, garner attention for ourselves and our ideas, and accelerate our success. For example: Cheat #7: Don't Ask – Announce Cheat #16: Know Your Superpower! Cheat #32: Make Boldness Your Genius Cheat #47: Know Who's the Boss Cheat #49: Get a Trademark Haircut Cheat #51: Use Exclamation Points Cheat #55: Focus on What Won't Change Cheat #71: Imagine, What If? No matter where you aspire to go in your life or career, THE CHEAT CODE will help get you there - faster.
Humor

The Joy of Leaving Your Sh*t All Over the Place: The Art of Being Messy

Author: Jennifer McCartney

Publisher: The Countryman Press

ISBN: 1581575270

Category: Humor

Page: 128

View: 2993

The New York Times bestseller that’s “LAUGH OUT LOUD FUNNY” (Elle Décor) and “SPOT-ON…with a healthy amount of cursing" (POPSUGAR) The anti-clutter movement is having a moment. You may have heard about a book—an entire book—written on the topic of tidiness and how “magical” and “life-changing” it is to neaten up and THROW AWAY YOUR BELONGINGS. Yes, you read that correctly. It’s time to fight that ridiculousness and start buying even more stuff and leaving it any place you want. Guess what, neatniks? Science shows that messy people are more creative.* Being a slob is an art, and there’s a fine line between being a consumer and being a hoarder. Don’t cross that line. This book shows you how to clutter mindfully and with great joy. The results are mind-blowing. Your plants will stop dying. Your whiskey bottle will never run dry. Your drugstore points will finally add up to a free jar of salsa and some nice shampoo. You’ll go shopping and discover you’ve lost weight... It's time to take back your life from the anti-clutter movement. *As well as smarter and more attractive.
Business & Economics

We First: How Brands and Consumers Use Social Media to Build a Better World

Author: Simon Mainwaring

Publisher: St. Martin's Griffin

ISBN: 9780230341630

Category: Business & Economics

Page: 256

View: 4760

Named Strategy + Business best marketing book of 2011 Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.
Humor

Damn You, Autocorrect!

Awesomely Embarrassing Text Messages You Didn't Mean to Send

Author: Jillian Madison

Publisher: Hachette Books

ISBN: 1401303889

Category: Humor

Page: 288

View: 6269

Sh#@ Your Phone Says "Damn You, Autocorrect!" If you own an iPhone, BlackBerry, Droid, or any smartphone, there's a good chance you've screamed that phrase out at least once. In Damn You, Autocorrect!, pop-culture blogger Jillian Madison shows you are not alone. Filled with submissions from readers of her popular website, this laugh-out-loud funny book features cringe-worthy exchanges with parents, friends, significant others, and co-workers that contain some of the most unintentionally hilarious--and mortifying--mistakes ever caused by Autocorrect. Inside, you'll find a husband who tells his wife that he just "laid" (paid) the babysitter, a dad who tells his daughter that he and her mom are going to "divorce" (Disney), and many more epic texting fails too raunchy to list here. Whether you love technology, texting humor, or taking just a little bit of pleasure in the misfortune of others, Damn You, Autocorrect! will leave you laughing until you cry, and thankful that nothing this embarrassing has happened to you. Yet.
Juvenile Fiction

The Land of Stories: The Wishing Spell

Author: Chris Colfer

Publisher: Little Brown Bks Young Readers

ISBN: 1405517913

Category: Juvenile Fiction

Page: 448

View: 1402

Alex and Conner Bailey's world is about to change. When the twins' grandmother gives them a treasured fairy-tale book, they have no idea they're about to enter a land beyond all imagining: the Land of Stories, where fairy tales are real. But as Alex and Conner soon discover, the stories they know so well haven't ended in this magical land - Goldilocks is now a wanted fugitive, Red Riding Hood has her own kingdom, and Queen Cinderella is about to become a mother! The twins know they must get back home somehow. But with the legendary Evil Queen hot on their trail, will they ever find the way? The Land of Stories: The Wishing Spell brings readers on a thrilling quest filled with magic spells, laugh-out-loud humour and page-turning adventure.