Artertainment is more than a novel aesthetic term reflecting the fact that art and entertainment have cross-pollinated each other throughout history. It is a creative strategy that purposely intertwines highbrow and lowbrow aesthetics in the name of reaching the connoisseurs and the masses. The Art of Artertainment sets out to unravel the jumble of aesthetic faultlines and prejudices found wherever we find artistic crossovers—which is to say, everywhere. Revisionist, iconoclastic, and artertaining in its own right, it provides a new framework for the analysis of American nobrow culture from the Colonial times to the digitally turbocharged present.
We often hear about the inspirations for and impact of Star Wars, but most of the discussion tends to be vague, cursory--and ill-informed. STAR WARS IN CONTEXT aims to do better, explaining and in cases debunking what others tend to just assume. This second edition of the book, over twice the length of the original, not only updates the discussion but expands on it, covering such questions as: * How did George Lucas's earlier films (THX 1138, American Graffiti) lead to Star Wars? * In what ways did Akira Kurosawa's films, Joseph Campbell, Bruno Bettelheim, Carlos Castaneda and the James Bond movies actually influence the films' creation? * Where did the idea of the Force come from, and why does it seem so vague and slippery? (As it happens, Castaneda had a lot to do with it.) * Why did fans react so strongly against the prequels, and then become so much more accepting of them later? * What part did Star Wars actually play in creating the movie blockbuster and film market as we now know it? Going from Modernism to the globalization of the entertainment industry, from New Age mysticism to journalistic poptimism in its search for the answers, STAR WARS IN CONTEXT sets the record straight on all this, and much more.
Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.Over 100 branding subjects, checklists, tools, and diagrams.50 case studies that describe goals, process, strategy, solution, and results