Business & Economics

Made to Stick

Why Some Ideas Survive and Others Die

Author: Chip Heath,Dan Heath

Publisher: Random House

ISBN: 1588365964

Category: Business & Economics

Page: 336

View: 1856

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Self-Help

Switch

How to change things when change is hard

Author: Chip Heath,Dan Heath

Publisher: Random House

ISBN: 1448108217

Category: Self-Help

Page: 320

View: 3229

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
Business & Economics

Decisive

How to make better choices in life and work

Author: Chip Heath,Dan Heath

Publisher: Random House

ISBN: 1446493822

Category: Business & Economics

Page: 336

View: 6084

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
Business & Economics

Weekend Language

Presenting with More Stories and Less PowerPoint

Author: Andy Craig,Dave Yewman

Publisher: BookBaby

ISBN: 0988595621

Category: Business & Economics

Page: 114

View: 8006

Think about it: on weekends, we’re all great communicators because our default is storytelling. When we go to a party on Saturday night, we don’t talk about how we optimized our calendar last Wednesday to monetize our mission-critical, best-of-breed, seamless-solution-provider business. (If you do, that’s probably why you haven’t been invited back to many parties). Instead we tell a story about something that happened on Wednesday. On the weekends our speech is conversational, simple, clear, and interesting. We speak in examples, anecdotes, and analogies. And what does our audience do with those stories? They engage. They ask questions. They laugh along. And then they walk across the room and say to their friends, neighbors, husbands, and wives, “Hey, you should hear what happened to Heidi last week. This is classic.” That’s the portable, sticky communication Chip and Dan Heath talked about in their bestseller, Made to Stick. Nothing “sticks” like a good story. But then Monday morning hits. We step into the office and downshift into product feature lists and ten-point plans (that no one cares about) full of jargon, “high-level” terms, non-words, and nonsense. And to punctuate this meaningless language, we beat the snot out of our audiences with 118-slide PowerPoint presentations chock-full of twelve bullet-pointed sentences per slide. Text is shrunk to ten-point fonts to make sure we can squeeze it all in. And if we’re feeling particularly frisky, we might even zoom in some clip art. This approach is generally called “Show Up and Throw Up” and leads to “Death by PowerPoint”— that syndrome affecting audience members who have to sit through 118 slides without any discernible point; that speech where people walk outside and think, “Well, that’s an hour of my life that I’ll never get back.” Audience members typically don’t remember anything from those types of presentations. But they do remember stories. Stories are the superglue of verbal communication and a staple of weekend language. The Heaths call stories the stickiest, most memorable, most portable form of communication. It sounds simple because it is, but it’s what separates meaningful, memorable communication from the pointless and forgettable PowerPoint-driven corporate blather we spew in the boardroom and during sales pitches Monday through Friday. The approach and techniques found in this book are designed to help you replicate your existing strengths as a weekend storyteller so you can drag them into your weekday presentations to and conversations with customers, partners, employees, and investors. In fact, we’ve put them to good use over the years as executive presentation and storytelling coaches at Google, adidas, Dell, Microsoft, Ingram Micro, OpenText, CA Technologies, Petrobras, Zurich Global Life Insurance, Bazaarvoice, Rackspace, Expedia, eHarmony, eBay, CBS, T-Mobile, Cook Medical, Sony, and many more.
Art

Picture This

How Pictures Work

Author: N.A

Publisher: Chronicle Books

ISBN: 1452154228

Category: Art

Page: 152

View: 5466

Molly Bang's brilliant, insightful, and accessible treatise is now revised and expanded for its 25th anniversary. Bang's powerful ideas—about how the visual composition of images works to engage the emotions, and how the elements of an artwork can give it the power to tell a story—remain unparalleled in their simplicity and genius. Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold? First published in 1991, Picture This has changed the way artists, illustrators, reviewers, critics, and readers look at and understand art.
Business & Economics

Fascinate

Your 7 Triggers to Persuasion and Captivation

Author: Sally Hogshead

Publisher: Harper Collins

ISBN: 0061966169

Category: Business & Economics

Page: 288

View: 5803

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Business & Economics

The Power of Moments

Why Certain Experiences Have Extraordinary Impact

Author: Chip Heath,Dan Heath

Publisher: Simon and Schuster

ISBN: 1501147765

Category: Business & Economics

Page: 320

View: 781

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Business & Economics

The Art of Explanation

Making your Ideas, Products, and Services Easier to Understand

Author: Lee LeFever

Publisher: John Wiley & Sons

ISBN: 1118417313

Category: Business & Economics

Page: 256

View: 6740

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
Business & Economics

The Elements of Persuasion

The Five Key Elements of Stories that Se

Author: Richard Maxwell,Robert Dickman

Publisher: Harper Collins

ISBN: 0061859869

Category: Business & Economics

Page: 256

View: 6602

"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out. In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power. Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results. Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.

Make It Stick

Author: Global Dogan

Publisher: DISCOZUU

ISBN: N.A

Category:

Page: N.A

View: 5740

Business & Economics

Writing For A Good Cause

The Complete Guide To Crafting Proposals And Other Persuasive Pieces For Nonprof

Author: Joseph Barbato,Danielle Furlich

Publisher: Touchstone

ISBN: 9780684857404

Category: Business & Economics

Page: 336

View: 2962

Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you: Write the perfect proposal -- from the initial research and interviews to the final product Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds Create case statements and other big money materials -- also write, design, and print newsletters, and use the World Wide Web effectively Survive last-minute proposals and other crises -- with the Down-and-Dirty Proposal Kit! Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
Biography & Autobiography

Six Machine

I Don't Like Cricket ... I Love It

Author: Chris Gayle

Publisher: Penguin UK

ISBN: 0241256356

Category: Biography & Autobiography

Page: 288

View: 2030

'If the ball's there, hit it. Don't worry about what might happen. Play for the glory. Play for the six' Chris Gayle is the only man to have ever hit a six off the first ball of a Test match. But then producing the impossible is an everyday act for the West Indies legend: the first man to smash an international T20 century, the first to hit a World Cup 200, the fastest century in the history of the game. He has hit twice as many T20 sixes as any other man and scored two Test triple centuries. All this is delivered with cricket's biggest bat and an even bigger smile. Off the pitch, millions follow him on Instagram and Twitter to catch a glimpse of a globe-trotting life spent in nightclubs as much as nets, hot-tubs as often as helmets and pads. He plays late, parties later, demolishes a king-size pile of pancakes and then strolls out to mangle another hapless bowling attack. But do we really know him? Do we know what took a shy, skinny kid from a cramped tin-roofed shack in the dusty back streets of Kingston, sharing a bed with three brothers and stealing empty bottles to buy food, to the very top of the cricket world - without losing himself along the way? Outrageous and utterly original, this unputdowneable memoir will leave you reeling. Welcome to the world of the Six Machine.
Self-Help

Emotional Agility

Get Unstuck, Embrace Change and Thrive in Work and Life

Author: Susan David

Publisher: Penguin UK

ISBN: 024197657X

Category: Self-Help

Page: 288

View: 406

'Essential reading.' - Susan Cain, author of Quiet Every day we speak around 16,000 words - but inside our minds we create tens of thousands more. Thoughts such as 'I'm not spending enough time with my children' or 'I'm not good enough to present my work' can seem to be unshakable facts. In reality, they're the judgemental opinions of our inner voice. Drawing on more than twenty years of academic research, consulting, and her own experiences overcoming adversity, Susan David PhD, a psychologist and faculty member at Harvard Medical School, has pioneered a new way to enable us to make peace with our inner self, achieve our most valued goals, make real change, and live life to the fullest. Susan David has found that emotionally agile people experience the same stresses and setbacks as anyone else. The difference is the emotionally agile know how to unhook themselves from unhelpful patterns, and how to create values-based success with better habits and behaviours. Emotional Agility describes a new way of living and relating to yourself and the world around you. Become aware of your true nature, learn to face your emotions with acceptance and generosity, act according to your deepest values, and flourish. 'An accessible, reader-friendly voyage. Emotional Agility can be helpful to anyone.' - Daniel Goleman, author of Emotional Intelligence Susan David has a PhD in psychology and a post-doctorate in emotions research from Yale. She is a psychologist at the Harvard Medical School and a founder and director at the Harvard/McLean-affiliated Institute of Coaching. Susan is the CEO of Evidence Based Psychology, whose worldwide client list includes Ernst and Young Global, the UN Development Program, JP Morgan Chase and GlaxoSmithKline. She has edited a number of books including the Oxford Handbook of Happiness and her research has featured in theHarvard Business Review, TIME and the Wall Street Journal. Born in South Africa, Susan now lives in Boston with her family.
Business & Economics

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures

Author: Jason Miles

Publisher: McGraw Hill Professional

ISBN: 0071827013

Category: Business & Economics

Page: 240

View: 8574

CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS DEVELOP A MARKETING PLAN TAILORED FOR THE SITE LAUNCH A NEW PRODUCT CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM TRACK AND MEASURE YOUR EFFORTS
Industrial sociology

Working

Author: Studs Terkel

Publisher: HarperCollins

ISBN: 9780380002597

Category: Industrial sociology

Page: 762

View: 7224

Studs Turkel records the voices of America. Men and women from every walk of life talk to him, telling him of their likes and dislikes, fears, problems, and happinesses on the job. Once again, Turkel has created a rich and unique document that is as simple as conversation, but as subtle and heartfelt as the meaning of our lives....
Business & Economics

Crucial Conversations Tools for Talking When Stakes Are High, Second Edition

Author: Kerry Patterson,Joseph Grenny,Ron McMillan,Al Switzler

Publisher: McGraw Hill Professional

ISBN: 0071772200

Category: Business & Economics

Page: 288

View: 7589

The New York Times and Washington Post bestseller that changed the way millions communicate “[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time.” —from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People “The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.” —Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul® The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to: Prepare for high-stakes situations Transform anger and hurt feelings into powerful dialogue Make it safe to talk about almost anything Be persuasive, not abrasive
Biography & Autobiography

Not Quite What I Was Planning

And Other Six-Word Memoirs by Writers Ob

Author: Larry Smith,Rachel Fershleiser

Publisher: Harper Collins

ISBN: 0061750913

Category: Biography & Autobiography

Page: 240

View: 7923

Deceptively simple and surprisingly addictive, Not Quite What I Was Planning is a thousand glimpses of humanity—six words at a time. One Life. Six Words. What's Yours? When Hemingway famously wrote, "For Sale: baby shoes, never worn," he proved that an entire story can be told using a half dozen words. When the online storytelling magazine SMITH asked readers to submit six-word memoirs, they proved a whole, real life can be told this way too. The results are fascinating, hilarious, shocking, and moving. From small sagas of bittersweet romance ("Found true love, married someone else") to proud achievements and stinging regrets ("After Harvard, had baby with crackhead"), these terse true tales relate the diversity of human experience in tasty bite-sized pieces. From authors Jonathan Lethem and Richard Ford to comedians Stephen Colbert and Amy Sedaris, to ordinary folks around the world, everyone has a six-word story to tell.
Business & Economics

On Speaking Well

Author: Peggy Noonan

Publisher: Harper Collins

ISBN: 0062034529

Category: Business & Economics

Page: 224

View: 8359

For anyone who fears the thought of writing and giving a speech--be it to business associates, or at a wedding--help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including: Finding you own authentic voice Developing a text that interest you Acing the all-important first paragraph Using logic to move your audience Creating, developing, and reinventing the "core speech" for diverse audiences Strengthening your speech with a vital element: humor Winnowing your thought down to the essentials Handling professional jargon, clichés, and the sound bite syndrome Presenting your speech in the best way Collecting intellectual income--conversing your speech treasures Breaking all the rules and still succeeding Reading for inspiration--how to use the excellence of others Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech