This book explores the expansion of rugby from its imperial and amateur upper-class white male core into other contexts throughout the late nineteenth and twentieth centuries. The development of rugby in the racially divided communities of the setter empire and how this was viewed are explored initially. Then the editors turn to four case studies of rugby's expansion beyond the bounds of the British Empire (France, Italy, Japan and the USA). The role of women in rugby is examined and the subsequent development of women's rugby as one of the fastest growing sports for women in Europe, North America and Australasia in the 1980s and 1990s. The final section analyses the impact of commercialisation, professionalisation and media on rugby and the impact on the historic rugby culture linked to an ethos of amateurism.
Twenty years of professionalism has seen rugby union undergo dramatic transformations, from changes to everyday training cultures to the growth of the Rugby World Cup into one of the largest global sporting events. The Rugby World in the Professional Era is the first book to examine the effect that professionalism has had across a number of different aspects of the game and the wider socio-cultural significance of these changes through case studies from across the globe. Drawing on contributions from scholars from across the rugby-playing world, the book explores the role of rugby's professionalisation through a number of social-scientific lenses, including: labour migration race and indigenous populations the globalisation of the game mega-event management male sexualities media representations of rugby - from broadcasting matches to rugby in museums and on stage and screen Offering insights into under-researched areas of the sport, such as the growth of Rugby Sevens into an Olympic sport, and providing the most up-to-date recent history of the sport available, The Rugby World in the Professional Era is essential reading for anyone with an academic interest in rugby, and any student or scholar with interests in sports history, sports sociology, sport management or the economics of professional sport.
This book examines the emergence and growth of cricket in relation to diverse patterns of European settlement in New Zealand - such as the systematic colonization schemes of Edward Gibbon Wakefield and the gold discoveries of the 1860s. This book examines the emergence and growth of cricket in relation to diverse patterns of European settlement in New Zealand - such as the systematic colonization schemes of Edward Gibbon Wakefield and the gold discoveries of the 1860s.
This is an exacting social history of Indian cricket between 1780 and 1947. It considers cricket as a derivative sport, creatively adapted to suit modern Indian socio-cultural needs, fulfil political imperatives and satisfy economic aspirations. Majumdar argues that cricket was a means to cross class barriers and had a healthy following even outside the aristocracy and upper middle classes well over a century ago. Indeed, in some ways, the democratization of the sport anticipated the democratization of the Indian polity itself. Boria Majumdar reveals the appropriation, assimilation and subversion of cricketing ideals in colonial and post-colonial India for nationalist ends. He exposes a sport rooted in the contingencies of the colonial and post-colonial context of nineteenth- and twentieth-century India. Cricket, to put it simply, is much more than a 'game' for Indians. This study describes how the genealogy of their intense engagement with cricket stretches back over a century. It is concerned not only with the game but also with the end of cricket as a mere sport, with Indian cricket's commercial revolution in the 1930s, with ideals and idealism and their relative unimportance, with the decline of morality for reasons of realpolitik, and with the denunciation, once and for all, of the view that sport and politics do not mix. This book was previously published as a special issue of the International Journal of the History of Sport
Sport is big business; international in nature and the focus of much media and cultural attention. In this Very Short Introduction, Mike Cronin charts the history of sport, from its traditional origins in folk football and cock fighting to its position as a global phenomenon today. Looking at a variety of sports from team games such as rugby, cricket, and football to games for individuals such as golf, tennis, and skiing, he considers how these first emerged and captivated the interest of ordinary people, and how sport has been transformed within our daily lives. Exploring the relationship between sport and class, gender, commerce, identity, and ethics, Cronin considers some of the central issues in sport today, including the high pay of professional footballers and the glamour of women in sports, as well as fair play standards. Charting sport through the ages and around the world, this is a short guide to the history, development, and place of sport in contemporary global society. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Sport offers everything a good story should have: heroes and villains, triumph and disaster, achievement and despair, tension and drama. Consequently, sport makes for a compelling film narrative and films, in turn, are a vivid medium for sport. Yet despite its regularity as a central theme in motion pictures, constructions and representations of sport and athletes have been marginalised in terms of serious analysis within the longstanding academic study of films and documentaries. In this collection, it is the critical study of film and its connections to sport that are examined. The collection is one of the first of its kind to examine the ways in which sport has been used in films as a metaphor for other areas of social life. Among the themes and issues explored by the contributors are: Morality tales in which good triumphs over evil The representation and ideological framing of social identities, including class, gender, race and nationality The representation of key issues pertinent to sport, including globalization, politics, commodification, consumerism, and violence The meanings 'spoken' by films – and the various 'readings' which audiences make of them This is a timely collection that draws together a diverse range of accessible, insightful and ground-breaking new essays. This book was published as a special issue of Sport in Society.
This book is a fascinating journey through a series of scholarly articles. The journey begins by tracing one of the most significant stories in the popularization of Association Football. In the next leg of the journey it charts the diverse and changing face of the modern British game. It then moves on to the global spread of the game from England and its domestication and appropriation in its new homes across the planet. It also investigates the exchanges which are increasingly taking place between these new homes of football. In the concluding pieces footballâe(tm)s global experience is compared with the attempts at globalizing baseball and drawing out the larger patterns that inform footballâe(tm)s global experience. This book was published as a special issue in Soccer and Society.
As France's oldest team sport, rugby football has throughout its 125-year history reflected major changes in French society. This book analyzes for the first time the complex variety of motives that have led the French to adopt and remake this rather unlikely British sport in their own image. A major site for the construction of masculine, class-based regional and national identities, France's tradition of 'Champagne rugby' continues to be as subject to dramatic upheavals as the society that produced it. The game's precocious professionalism and endemic violence have not infrequently caused the French to be cast as international pariahs. Such isolation, exacerbated by internal politics, has led the French not only to encourage the extension of the sport beyond its British imperial base (into Italy and Romania, for instance), but also to engage in some uncomfortable tactical alliances, most obviously with apartheid South Africa. Taking his analysis both on and off the field, the author tackles these issues and much more: the relationship of sport and the state (including particularly the Vichy period and the period under de Gaulle); professionalization; the persistence of colonial and postcolonial structures (including the role of ethnic minorities); and gender issues - especially masculine identities. At the same time he links the evolution of the sport to the broader context of French socio-economic, political and cultural history. This book will be essential reading for anyone interested in the cultural analysis of sport or French popular culture.
Why are the Olympic Games the driving force behind a clampdown on civil liberties? What makes sport an unwavering ally of nationalism and militarism? Is sport the new opiate of the masses? These and many other questions are answered in this new radical history of sport by leading historian of sport and society, Professor Tony Collins. Tracing the history of modern sport from its origins in the burgeoning capitalist economy of mid-eighteenth century England to the globalised corporate sport of today, the book argues that, far from the purity of sport being ‘corrupted’ by capitalism, modern sport is as much a product of capitalism as the factory, the stock exchange and the unemployment line. Based on original sources, the book explains how sport has been shaped and moulded by the major political and economic events of the past two centuries, such as the French Revolution, the rise of modern nationalism and imperialism, the Russian Revolution, the Cold War and the imposition of the neo-liberal agenda in the last decades of the twentieth century. It highlights the symbiotic relationship between the media and sport, from the simultaneous emergence of print capitalism and modern sport in Georgian England to the rise of Murdoch’s global satellite television empire in the twenty-first century, and for the first time it explores the alternative, revolutionary models of sport in the early twentieth century. Sport in a Capitalist Society is the first sustained attempt to explain the emergence of modern sport around the world as an integral part of the globalisation of capitalism. It is essential reading for anybody with an interest in the history or sociology of sport, or the social and cultural history of the modern world.
Business & Economics by Michael L. Silk,David L. Andrews,Cheryl L. Cole
Author: Michael L. Silk,David L. Andrews,Cheryl L. Cole
Publisher: Berg Publishers
Category: Business & Economics
The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and international corporate capitalism have on national identities? From the growth of women's soccer in the US to the corporate use of sport after 9/11, sporting events and their corporate partners have a profound impact on collective imaginations. Sport and Corporate Nationalisms explores the logics and practices underlying the marketing initiatives of major conglomerates and their influence on the shaping of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the evolution of marketing strategies in the world of sport.
Examining the ways in which media sport has insinuated itself into contemporary everyday life, this book traces the rise of the sports media and the economic and political influences on and implications of the media sports cultural complex.
Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorizing of male sociability and sports, and the corporate culture of South African Breweries, the world's most successful brewing company. Mager shows how the industry, dominated by a single brewer was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets -- including the United States with the purchase of Miller Brewing Company -- and continues to bolster its role in the world of men, sports, and social drinking. This lively book affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer.
This book offers a distinctive introduction to understanding the position of sport in consumer society. Drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption, the book examines how sport - as both recreational practice and commercial spectacle - has become more central to the capitalist 'economies of signs and space'. Containing up-to-date research findings and identifying key issues in the study and politics of sport in consumer culture, this is essential reading for all students seeking to broaden their understanding of sport in society.
We live in a culture in which sports play an important role. The growth in broadcasting, merchandising, iconography and the commercialization of sports has led to an increasing interest in the emerging field of sports culture. This book examines individual issues, people, artefacts, events and organizations in their historical, social and cultural contexts. Coverage is wide-ranging with more than 170 entries including: aggression Bosman Case corruption drugs eating disorders Fever Pitch Field of Dreams Michael Jordan Don King left-handedness nationalism paternity racism Raging Bull rivalries tobacco The book also includes suggestions for further reading to help with further study, and a comprehensive index.
Sport et enjeux identitaires dans les îles britanniques
Publisher: Presses Sorbonne Nouvelle
Au sommaire : E. Roudaut et R. Sibley, "Landmarks in the History of Modern British Sport. Bibliography" ; F. Paimboeuf, "Les femmes alpinistes : itinéraires et statut au sein du microcosme alpin (1870-1910)" ; T. Mason, "When Professional Baseball Nearly Came to Britain " ; V. Peyronel, "Sport et ségrégation communautaire en Irlande du Nord" ; J. Moore, "Le sport et les minorités ethniques en Grande-Bretagne" ; J. Lowerson, "Behind the Blazer : British Middle-Class Sporting Ethics in the Twentieth Century" ; S. Trouvé, "L'école élémentaire et le sport (1870-1940)" ; R. Dickason, "Sport in British TV Ads: Representation or Pretext ?" ; P. Chassaigne, "Sport et violence dans la Grande-Bretagne victorienne : le cas du football"; C. Civardi, "Des tribus de gredins sur les gradins des tribunes ? Trois décennies de football hooliganism" ; J.A. Mangan, "Aggression and Androgony : Gender Fusion in and beyond Sport in the Post-Millenium" ; R. Holt, ""Playing The Game" : A Review of New Research on Sport and British Society in the 19th and 20th Centuries".