Language Arts & Disciplines

Mastering Chinese

The complete course for beginners

Author: Catherine Hua Xiang

Publisher: Macmillan International Higher Education

ISBN: 1137013702

Category: Language Arts & Disciplines

Page: 384

View: 8109

Mastering Chinese is a modern, engaging, highly illustrated course in Mandarin Chinese, teaching conversational skills, good pronunciation and the beginnings of reading and writing the intriguing Chinese script. Based on the author's 10 years of experience teaching Chinese in the UK and in China, this carefully structured and well-paced course will soon give you the confidence to communicate well in Chinese in both social and business settings. - Designed for complete beginners, with a wealth of interactive practice to build your confidence. - Teaches Mandarin Chinese which is spoken by over one billion people, and is the official language of mainland China, Taiwan and Singapore. - Suitable for study at home or in the classroom - learn at your own pace with this friendly, fun and fascinating introduction. - Covers a variety of everyday situations you will encounter in China, on holiday or travelling for business. - Full of cultural insights to help you understand the customs and practices of modern China. Additional material is available to accompany this book at www.palgrave.com/modernlanguages/xiang This product is the book only. Mastering Chinese is also available in a complete pack with 2 CDs (ask for ISBN 978-0-230-20055-5). The CDs can be purchased separately (ISBN 978-0-230-20054-8).
Arabic languages

Mastering Arabic 2 Activity Book

Author: Jane Wightwick,Mahmoud Gaafar

Publisher: Macmillan International Higher Education

ISBN: 1137532033

Category: Arabic languages

Page: N.A

View: 4943

Foreign Language Study

Mastering Arabic

Author: Jane Wightwick,Mahmoud Gaafar

Publisher: Macmillan International Higher Education

ISBN: 1349206121

Category: Foreign Language Study

Page: 370

View: 4040

An exciting and comprehensive course for learners with little or no previous knowledge of the language who want to understand, speak and read Arabic confidently. The authors have a friendly, accessible style which has made this book a long-standing bestseller. The course is suitable for self-study or classroom use and teaches Modern Standard Arabic which is the universal language of the Arab world and understood by all Arabic speakers. The book focuses on learning the script right from the start and covers a useful variety of situations you will encounter in Arab countries. Also available with CDs.
Business & Economics

Mastering Fashion Marketing

Author: Tim Jackson,David Shaw

Publisher: Macmillan International Higher Education

ISBN: 1137213469

Category: Business & Economics

Page: 240

View: 4605

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Language Arts & Disciplines

Mastering Arabic Script: A Guide to Handwriting

Author: Jane Wightwick,Mahmoud Gaafar

Publisher: Macmillan International Higher Education

ISBN: 023020936X

Category: Language Arts & Disciplines

Page: 128

View: 9776

Mastering Arabic Script: A Guide to Handwriting teaches Arabic handwriting in the form universally used by adult native speakers (riq'a) and compares it with naskh, the usual printed form. There are three parts to the book covering: the basic letter shapes, combinations of letters and an additional extended writing section. Clear examples, a wealth of practice material, insider tips from a leading expert, and lively activities and photos make the book easy to follow and enjoyable to work through. The book can be used to supplement the popular Mastering Arabic course or independently from it.
Education

Beyond the language classroom: researching MOOCs and other innovations

Author: Kan Qian,Stephen Bax

Publisher: Research-publishing.net

ISBN: 1908416521

Category: Education

Page: 167

View: 5922

With the rise of the internet and new communication technologies, language learning has moved beyond the classroom walls. This volume presents a range of important studies on innovative ways for learning languages outside the classroom. Chapters discuss MOOCs in the UK, Belgium, China, and Italy for studying a range of languages, research on new apps, flipped classroom modes, and approaches to informal learning in a range of international settings. In these ways, the volume offers a significant contribution to our understanding of how learning beyond the language classroom will transform language education in the decades to come.
Business & Economics

Mastering Fashion Buying and Merchandising Management

Author: Tim Jackson,David Shaw

Publisher: Macmillan International Higher Education

ISBN: 0230365159

Category: Business & Economics

Page: 216

View: 745

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Electronic apparatus and appliances

Mastering Electronics

Author: John Watson

Publisher: Palgrave

ISBN: 9780333536315

Category: Electronic apparatus and appliances

Page: 427

View: 7893

A text for the GCSE syllabus, which attempts to provide a comprehensive coverage. Intended for classroom and individual use, it includes guidance on exam preparation and offers some specimen answers and examples from A-level for comparison.
Foreign Language Study

Practice Makes Perfect Basic Chinese

Author: Xiaozhou Wu,Feng-hsi Liu,Rongrong Liao

Publisher: McGraw Hill Professional

ISBN: 0071784268

Category: Foreign Language Study

Page: 288

View: 5222

Offers lessons teaching basic Chinese grammar, high-frequency vocabulary, and sentence structures.
Business & Economics

The Art of the Pitch

Persuasion and Presentation Skills that Win Business

Author: P. Coughter

Publisher: Springer

ISBN: 1137512334

Category: Business & Economics

Page: 240

View: 8334

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Foreign Language Study

Easy Arabic Grammar

Author: Jane Wightwick,Mahmoud Gaafar

Publisher: McGraw-Hill

ISBN: 9780071462105

Category: Foreign Language Study

Page: 160

View: 6664

An exceptionally clear and accessible reference and workbook for anyone who wants to learn Arabic Easy Arabic Grammar is both a handy grammar reference and a primer/workbook for beginning to intermediate-level students of Arabic. Clear structural explanations and practice activities make it a perfect companion for formal language classes as well as any self-teaching course.
Language Arts & Disciplines

Language in the Legal Process

Author: J. Cotterill

Publisher: Springer

ISBN: 0230522777

Category: Language Arts & Disciplines

Page: 276

View: 9755

Linguists and lawyers from a range of countries and legal systems explore the language of the law and its participants, beginning with the role of the forensic linguist in legal proceedings, either as expert witness or in legal language reform. Subsequent chapters analyze different aspects of language and interaction in the chain of events from a police emergency call through the police interview context and into the courtroom, as well as appeal court and alternative routes to justice. A broad-based, coherent introduction to the discourse of language and law.
Education

Academic Writing

A Handbook for International Students

Author: Stephen Bailey

Publisher: Routledge

ISBN: 1351690574

Category: Education

Page: 314

View: 3393

Now in its fifth edition, Academic Writing helps international students succeed in writing essays and reports for their English-language academic courses. Thoroughly revised and updated, it is designed to let teachers and students easily find the topics they need, both in the classroom and for self-study. The book consists of five parts: The Writing Process Elements of Writing Language Issues Vocabulary for Writing Writing Models The first part explains and practises every stage of essay writing, from choosing the best sources, reading and note-making, through to referencing and proofreading. The four remaining parts, organised alphabetically, can be taught in conjunction with the first part or used on a remedial basis. A progress check at the end of each part allows students to assess their learning. All units are fully cross-referenced, and a complete set of answers to the practice exercises is included. New topics in this edition include Writing in Groups, Written British and American English, and Writing Letters and Emails. In addition, the new interactive website has a full set of teaching notes as well as more challenging exercises, revision material and links to other sources. Additional features of the book include: Models provided for writing tasks such as case studies and essays Use of authentic academic texts from a wide range of disciplines Designed for self-study as well as classroom use Useful at both undergraduate and postgraduate level Glossary to explain technical terms, plus index Written to deal with the specific language issues faced by international students, this practical, user-friendly book is an invaluable guide to academic writing in English.
Education

Mastering Advanced English Language

Author: Sara Thorne

Publisher: Red Globe Press

ISBN: 9781403994837

Category: Education

Page: 656

View: 5470

Written primarily for AS and A-Level English courses, but of interest to university students on related courses, this book is designed to make an intuitive understanding of language explicit. By focusing on language use in different contexts, it encourages an investigative and interpretative approach.
Language Arts & Disciplines

Internationalizing Teaching, Localizing Learning

An Examination of English Language Teaching Reforms and English Use in China

Author: Paul McPherron

Publisher: Springer

ISBN: 1137519541

Category: Language Arts & Disciplines

Page: 239

View: 3322

Based on ethnographic and policy data collected over a ten-year span at a university in the People’s Republic of China, this book analyses the history of English Language Teaching (ELT) polices in Chinese higher education. The book uses the university as a lens in which to investigate the creative imaginations and divergent (re)appropriations of teaching methods, learning materials, and language use in the Chinese ELT context. Book chapters move beyond mere descriptions of tensions and point to the local understandings and practices of English teachers (both local and foreign) and students. Working together, these teachers and students are constantly articulating new social and political conditions and meanings outside and inside given discourses and traditions of ELT. The book’s main argument is that these multiple stakeholders must be given a more prominent role in shaping policy and curriculum at universities and other English language contexts around the world.
Foreign Language Study

Tuttle Learning Chinese Characters

(HSK Levels 1 -3) A Revolutionary New Way to Learn and Remember the 800 Most Basic Chinese Characters

Author: Alison Matthews,Laurence Matthews

Publisher: Tuttle Publishing

ISBN: 146290128X

Category: Foreign Language Study

Page: 384

View: 8337

This user–friendly book is aimed at helping students of Mandarin Chinese learn and remember Chinese characters. At last—there is a truly effective and enjoyable way to learn Chinese characters! This book helps students to learn and remember both the meanings and the pronunciations of over 800 characters. This otherwise daunting task is made easier by the use of techniques based on the psychology of learning and memory. key principles include the use of visual imagery, the visualization of short "stories," and the systematic building up of more complicated characters from basic building blocks. Although Learning Chinese Characters is primarily a book for serious learners of Mandarin Chinese, it can be used by anyone with an interest in Chinese characters, without any prior knowledge of Chinese. It can be used alongside (or after, or even before) a course in the Chinese language. All characters are simplified (as in mainland China) but traditional characters are also given, when available. Key features: Specially designed pictures and stories are used in a structured way to make the learning process more enjoyable and effective, reducing the need for rote learning to the absolute minimum. The emphasis throughout is on learning and remembering the meanings and pronunciations of the characters. Tips are also included on learning techniques and how to avoid common problems. Characters are introduced in a logical sequence, which also gives priority to learning the most common characters first. Modern simplified characters are used, with pronunciations given in pinyin. Key information is given for each character, including radical, stroke–count, traditional form, compounds, and guidance on writing the character. This is a practical guide with a clear, concise and appealing layout, and it is well–indexed with easy look–up methods. The 800 Chinese characters and 1,033 compounds specified for the original HSK Level A proficiency test are covered.
Education

Bilingual Education

Southeast Asian Perspectives

Author: Angel Lin,Evelyn Y. F. Man

Publisher: Hong Kong University Press

ISBN: 9622099580

Category: Education

Page: 176

View: 533

There is an urgent need to critically integrate and review the international research literature with a view to informing public debates and policy making regarding the medium of instruction in Hong Kong and other Southeast Asian contexts. This book aimsto meet this need.
Language Arts & Disciplines

The Multilingual Internet

Language, Culture, and Communication Online

Author: Susan C. Herring

Publisher: Oxford University Press

ISBN: 0195304802

Category: Language Arts & Disciplines

Page: 443

View: 8478

Devoted to analysing internet related CMC in languages other than English, this volume collects 18 new articles on facets of language and internet use, all of which revolve around several central topics: writing systems, the structure and features of local languages and how they affect internet use, gender issues, and so on.