Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.
This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; Causal Explication: experimental research, meta-analysis, and meta-synthesis; and Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.
Language Arts & Disciplines by Margaret DeFleur,Patricia Kearney,Melvin DeFleur,Timothy Plax
Author: Margaret DeFleur,Patricia Kearney,Melvin DeFleur,Timothy Plax
Publisher: McGraw-Hill Education
Category: Language Arts & Disciplines
Fundamentals of Human Communication presents the basic theoretical and practical concepts of the human communication process. DeFleur uses a multidisciplinary approach, with a balance of innovative and traditional perspectives to give students the tools to communicate effectively in the workplace and in everyday situations
A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder
The SAGE Handbook of Communication and Instruction functions as a comprehensive resource for scholars, graduate students, and general readers interested in the intersections of communication and instruction, irrespective of paradigm, method, or disciplinary background. Each chapter selection in the Handbook roots contemporary work in disciplinary foundations and identifies avenues for future inquiry. Features & Benefits: - Compiles original research and reviews of research in the intersections of communication and instruction from key figures in the disciplines, not only helping readers see present and future trajectories in this area of inquiry in foundational lines of research but also providing a sense of how this area has grown along a series of different theoretical and methodological approaches - Helps readers identify avenues for research, in consultation with both key figures and innovators in this area of inquiry - Serves as the primary contemporary and multi-paradigmatic guide to the study of the intersections of communication and instruction, recognizing all paradigmatic approaches and methods as meaningful The Handbook will not only strengthen readers' interest in and comfort with different paradigmatic approaches to communication and instruction, but also make possible a generation of well-rounded, comprehensive, and effective researchers, capable of reading a broad array of work from a variety of approaches.
Emergent technologies are pushing the boundaries of how both qualitative and quantitative researchers practice their craft, and it has become clear these changes are dramatically altering research design, from the questions researchers ask and the ways they collect data, to what they even consider data. Gathering a broad range of new developments in one place, The Handbook of Emergent Technologies in Social Research offers comprehensive, up-to-date thinking on technological innovations. In addition to addressing how to effectively apply new technologies-such as the internet, mobile technologies, geospatial technologies (GPS), and the incorporation of computer-assisted software programs (CAQDAS) to qualitative, quantitative, and mixed-methods approaches to research projects-many chapters provide in-depth examples of practices within both disciplinary and interdisciplinary environments and outside the academic world in multi-media laboratories and research institutes. Not only an authoritative view of cutting-edge technologies and their applications, the Handbook examines the costs and benefits of utilizing new technologies on the research process, the potential misuse of these techniques for methods practices, and the ethical and moral dimensions of emergent technologies, especially with regard to issues of surveillance and privacy. The Handbook of Emergent Technologies in Social Research is an essential resource for research methods courses in various fields, including the social sciences, education, communications, computer science, and health services, and an indispensable guide for social researchers looking to incorporate emerging technologies into their methods and practice.
E-Relationship Marketing and Accessibility Perspectives
Author: Aiello, Lucia
Publisher: IGI Global
Category: Business & Economics
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
A companion website is available for this text! "This book provides an excellent balance between theory and practical application in social research. The book works well to develop students' understanding of particular methods of inquiry, embedding them within "real world" settings. I envisage that it will help students to understand the nuances of particular approaches, the complimentarity of certain methods, and the areas of conflict/contention within social research in a way that overcomes the sometimes abstract nature of these discussions" - Dr Jon Tan, School of Education and Professional Training, Leeds Metropolitan University "This book unlocks all of the important areas of social science research in an easily digestible and stimulating style. Both students and supervisors in a range of disciplines will find this an excellent resource" - Fazal Rizvi, Professor in Educational Policy Studies at the University of Illinois at Urbana-Champaign Rather than being written by one or two `generalists', this innovative book is written by a large number of active researchers about their specialisms in methods/methodologies. The book introduces all the key qualitative and quantitative research methodologies and methods and seeks to draw readers into a community of researchers engaged in reflection on the research process. Included are narrative accounts of carrying out a research study that explore the way in which the research design and methods are shaped by the methodology, discussing problematic issues, and reflecting on the way in which knowledge and understanding develop. Aimed at researchers and postgraduate students, it will also be invaluable for students at masters level. Click on the companion website logo above to access additional resources and links to accompany each chapter in the book. "Research Methods in the Social Sciences is a valuable pedagogical tool. It is organized as a dialogue between theory and key concepts, and practice - stories from the field allowing novices and scholars alike to see how critical interpretive research is actually conducted" - Norman K Denzin, University of Illinois
A Practical Guide for the Social and Behavioural Sciences
Author: Claire Hewson
Category: Social Science
Offering a concise, comprehensive guide to conducting research on the Internet, this book provides a detailed explanation of all the main areas of Internet research. It distinguishes between primary research (using the Internet to recruit participants, to administer the research process and to collect results) and secondary research (using the Internet to access available material online). The book is designed for social science researchers and presents a user-friendly, practical guide that will be invaluable to both students and researchers who wish to incorporate the Internet into their research practice.
"The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflection on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society."--Jacket.
The chapters in this book provide coverage of the theoretical underpinnings and methodologies that typify research using a Spatially Integrated Social Science (SISS) approach. This insightful Handbook is intended chiefly as a primer for students and bu
This collection reflects the need for suitable methods to answer emerging questions that result from the ever-changing media environment. As media technologies and infrastructures become inseparably interwoven with social constellations, scholars from varying disciplines increasingly investigate their characteristics, functioning, relevance and impact – facing new methodological challenges as well as opportunities. Innovative Methods in Media and Communication Research engages with the substantial need to rethink established methods to research acute changes in the media environment. The book gathers chapters dedicated to the multifacetedness and liveliness of emerging methods – from lifelogging and ethnography to digital methods and visualization – while embedding them in the rich history of interdisciplinary empirical research. Innovation here is a call for widening and rethinking research methods to stimulate a sophisticated debate on and exploration of contemporary methodological approaches for scholars at various levels of academic life. Accompanied by introductory sections of prominent scholars, the majority of empirical studies gathered in this volume are accomplished through early-career scholars who strive to advance cutting-edge and in parts even provocative approaches for the study of media and communication. The book's four sections on Materiality, Technology, Experience and Visualization are introduced by Saskia Sassen, Noortje Marres, Sarah Pink and Lev Manovich.
This book is essential reading for anyone conducting research in the social and behavioural sciences. No other volume offers researchers such concise and authoritative information on replication and its importance in the furtherance of knowledge. The 36 chapters include discussions on replication in behavioural research, editorial bias against replication research, and the replication process in social research.
First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull’s ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.
Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.