Vehicle Design guides readers through the methods and processes designers use to create and develop some of the most stunning vehicles on the road. Written by Jordan Meadows, a designer who worked on the 2015 Ford Mustang, the book contains interviews with design directors at firms including Fiat Chrysler Automobiles, Hyundai Motor Group, and Ford Motor Company, amongst other professionals. Case studies from Ford, Mazda, and Jeep illustrate the production process from research to execution with more than 245 color behind-the-scenes images in order to help readers create vehicles drivers will cherish.
The astonishing business story and management strategies of Nissan's president, Carlos Ghosn. Arguably the world's most successful CEO, Ghosn rescued the Japanese automaker from the brink of bankruptcy, achieving record profits in only two years. This is the story of how he did it. When Carlos Ghosn, a 46–year–old, fiery Brazilian was installed as president of the Japanese corporate giant, Nissan, the automotive world was astonished. Ghosn moved to Japan and immediately promised to make Nissan profitable in one year, 2001, or he would resign. He accomplished his goal and then some, using western business techniques that had never been tried before in that tradition–bound country. The book, written in narrative style by a journalist, will have Ghosn's complete cooperation. Readers will learn how he went about remaking Nissan, cutting costs, closing plants, breaking up the Keiretsu relationships, pushing for innovative new automobile designs –– all the while defying the business and cultural taboos that permeate business in Japan. In the process, he has become a celebrity (he is hero of a series of admiring comic books) and a champion in global business circles.
Take Your Career to the Next Level with Practical Advice and Inspiring Stories
Author: Tarah Wheeler Van Vlack
Publisher: Sasquatch Books
Category: Career development
Examines "the secrets of salary negotiation, the best format for tech resumes, how to ace a tech interview, the perks of both contracting (W-9) and salaried full-time work, the secrets of mentorship, how to start your own company, and much more"--Amazon.com.
With in-depth information on feeding, housing, behavior, and health care, this comprehensive guide also provides proven strategies for creating a profitable business plan and marketing your products. Whether you’re about to acquire your first ducks or are interested in experimenting with rare breeds, Storey’s Guide to Raising Ducks will help you achieve your duck-raising goals.
Learn how to successfully raise your own pigs. Stressing the importance of sustainable and environmentally friendly farming practices, Kelly Klober provides expert tips on making your hog operation more efficient and profitable. Storey’s Guide to Raising Pigs will give beginners the confidence they need to succeed, while inspiring experienced farmers to try new techniques and experiment with new breeds.
Greek women routinely wore the veil. That is the unexpected finding of this major study. The Greeks, rightly credited with the invention of civic openness, are revealed as also part of a more eastern tradition of seclusion. Llewellyn-Jones' work proceeds from literary and, notably, from iconographic evidence. In sculpture and vase painting it demonstrates the presence of the veil, often covering the head, but also more unobtrusively folded back onto the shoulders. This discreet fashion not only gave a priviledged view of the face to the ancient art consumer, but also, incidentally, allowed the veil to escape the notice of traditional modern scholarship. From Greek literary sources, the author shows that full veiling of the head and face was commonplace. He analyses the elaborate Greek vocabulary for veiling and explores what the veil meant to achieve. He shows that the veil was a conscious extension of the house and was often referred to as "tegidion", literally "a little roof". Veiling was thus an ingeneous compromise; it allowed women to circulate in public while maintaining the ideal of a house-bound existence. Alert to the different types of veil used, the author uses Greek and more modern evidence (mostly from the Arab world) to show how women could exploit and subvert the veil as a means of eloquent, sometimes emotional, communication. First published in 2003, Llewellyn-Jones' book has established itself as a central - and inspiring - text for the study of ancient women.
A Wall Street Journal bestseller Why are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight In his previous bestsellers--The Starbucks Experience, The New Gold Standard, and Prescription for Excellence--Joseph Michelli revealed customer experience practices and strategies of beloved businesses. Now, in this timely new book, he shares the greatest customer-driven insights behind one of the most iconic brand names in the world: Mercedes-Benz USA. DRIVEN TO DELIGHT reveals: How Mercedes-Benz USA launched a multi-year program to elevate their customer experience--even though their product was already “best in class.” How they activated people, improved processes, and deployed technology to emotionally engage customers. How the Mercedes-Benz approach can jump-start any customer-driven business—by accelerating your commitment to the customer experience. Filled with exclusive front-seat insights from Mercedes-Benz employees, eye-opening testimonials from passionate Mercedes-Benz fans, and solid nuts-and-bolts advice for creating your own consumer-aligned road map, Driven to Delight will help you retool your strategies, reignite your customers, and refuel your team for the long haul. Mercedes-Benz. The name alone conjures images of luxury, innovation, quality, and performance. But in today’s market, you need more than a world-class product to outpace the competition--which is why the executives at Mercedes-Benz USA set a course to create a customer experience in keeping with their legendary cars. This is the story of how an organization became Driven to Delight. It reveals the action plan Mercedes-Benz USA used to catapult the company to first place rankings in national customer satisfaction studies while at the same time growing sales and profits. With unprecedented access to company personnel, customer experience expert Joseph Michelli charts the journey the company took and identifies the all-important keys to driving delight in any customer-based organization. You’ll learn how to: Create a compelling vision for exceptional customer experiences Identify the ever changing wants, needs, and desires of your customer segments Map out your key customer journeys and high value contact points Effectively evaluate customer perceptions throughout their journey with you Resolve customer needs swiftly and constantly improve your delivery processes Link rewards and recognition to customer experience excellence throughout your organization These proven techniques are part of the Mercedes-Benz USA “Driven to Delight” culture which sets a new gold standard in customer service, employee engagement, and peak performance. You’ll find step-by-step strategies that can be customized to fit your business model and customer needs. You’ll discover invaluable tools like Vision Mapping, Customer Journey Wheels, Customer-Centric Strategy and Resource Planning Processes --plus 20 Key Questions you can use to diagnose your progress and steer your company in the right direction. Along the way, you’ll get a rare first-hand comprehensive view of a world-class company in action. You’ll see how a “best or nothing” organization became customer obsessed, mile after mile, year after year. Most importantly, you’ll learn how to ramp up your own customer experience, rev up your customer commitment, and take your customers on a journey that’s bound to delight--the Mercedes-Benz way. Joseph A. Michelli is an internationally sought-after speaker, author, and organizational consultant. His books include The Starbucks Experience, The New Gold Standard, The Zappos Experience, Leading the Starbucks Way, and Prescription for Excellence, which hit #1 on The New York Times, Wall Street Journal, and USA Today bestseller lists.
Mercedes-Benz has been making design history for over 120 years. No other brand has launched as many dream machines; many of them have become style icons. Superb photographs of exemplary motor cars provide a visual tour through the annals of automotive d
In this survey of feminist theory, Rosemarie Tong provides coverage of the psychoanalytic, existential and postmodern schools of feminism. The author guides the reader through the complexities of even the most notoriously difficult thinkers. Students will meet and become familiar with many of the essential figures in the feminist tradition, from Wollstonecraft and Engel, on through de Beauvoir, Dinnerstein, and Daly, and up to Mitchell and Cixous. The text treats all views with respect and encourages students to think critically and sympathetically about a wide range of views that have a direct relevance to their own lives.
This fully updated and expanded edition covers over 10,200 programs, making it the most comprehensive documentation of television programs ever published. In addition to covering the standard network and cable entertainment genres, the book also covers programs generally not covered elsewhere in print (or even online), including Internet series, aired and unaired pilot films, erotic series, gay and lesbian series, risqué cartoons and experimental programs from 1925 through 1945.
This book describes new thinking and practice in Advanced Design (ADD) – design that is not merely highly developed but anticipates the future by envisioning novel products and processes. The focus is especially on the front end of innovation and the search for solutions in complex pioneering processes using design-related tools and practices. The book opens by describing these tools, the approaches that characterize ADD and its historical dimension. Specific fields in which ADD has flourished are then examined, exploring the dynamics between research and design. The coverage ranges from transportation, lighting and electrical appliances through to business networks, technology parks and the development of ground-breaking materials. Advance Design is the name of the research group at the Politecnico di Milano (Italy’s largest technical university) of which the authors are members. It was chosen to reflect both the “advanced”, tangible dimension of design in terms of modern product development, materials and technologies and an orientation toward radical innovation through user involvement and imagination.
BMW marks its 100th birthday by focusing its attention on the future. What will car mobility be like tomorrow? What role will companies play in society? How and where will people live? What effects will digitization and globalization have on the world we live in? How will it be possible to maintain the company’s position as the driving force behind progress and innovation in the auto industry? In The Next 100, the BMW Group does not limit its coverage to its own plans and scenarios but invites experts from a variety of social spheres—scientists, engineers, entrepreneurs, journalists and artists—to join BMW in reflecting on and discussing the future. However, the publication also pays due attention to the history of the company, which has been consistently characterized by its focus on the future. The book offers fascinating insights into the fundamental thought processes behind the vehicles and takes a detailed look at their genesis.
How can the different strands of modern architecture in Britain be understood? For many British people, it remains an alien cultural import and minority taste, yet British architecture has never stood higher in world esteem than at the close of the twentieth century. In this book Alan Powers shows how beneath today’s achievements in architecture, past conflicts have not been resolved, as the country that invented industrial civilization has struggled to control its effect on cities and countryside. He examines developments and changes from 1900 to the present day in a series of thematic chapters, giving equal weight to technical, economic and moral aspects and demonstrating how architecture has responded to specific social needs and political pressures. Rather than giving a conventional account of stylistic tendencies, Powers listens to the arguments and conversations of the time in order to recapture the dominating issues of each decade, and locate the moments of transition in architecture and in the wider culture. Featuring more than 220 images, including both recent and historical photographs, Britainis an authoritative yet highly accessible account of twentieth-century British architecture. Giving due regard to the separate identities of England, Scotland and Wales, the book also adds a new and original dimension to the perennial problem of defining ‘Britain’ in the modern world.
Volume VII Pathological Chemistry of the Nervous System
Author: Abel Lajtha
Publisher: Springer Science & Business Media
Anyone who has any contact with mental patients, old or young, or their families, or just visits a mental hospital or school for the retarded, is aware of the tremendous suffering caused by malfunctioning of the brain. The func tion of no other organ is so crucial for our everyday life, our proper func tioning, indeed our happiness, and no other illness causes as much anguish to patients or their families as mental illness. It is surprising and sad, therefore, how little effort has been devoted to research in this area; more so because such research is the only hope to ameliorate this suffering, or, to speak in the language of politics or economics, to decrease the enormous sums that we spend on trying to help our patients, with what is must generally be agreed are the most primitive and inadequate methods of treatment. Clearly, since functions of the brain are vital not only in illness, but in health, pathology is not the only area of concern to neurochemists, but it is an area that urgently needs neurochemical contributions. Progress in this field has been slower than in other areas of neurochemistry, and it seems that solutions in this field are very elusive. The reason for this is that the experimental approach is especially difficult in conditions specific for humans, or specific for complex behavior.
From lifelong car enthusiast and photographer Mike Mueller comes the most expansive overview of Chrysler Corporation’s muscle cars ever published. It’s no secret that Dodge and Plymouth have been responsible for some of history’s most iconic muscle cars— a resume including the immortal Road Runner, Dodge Daytona, Hemi ’Cuda, Challenger T/A, Charger, Super Bee, Super Bird, and GTX. These cars, often referred to as “Mopars” (short for “Motor Parts,” Chrysler’s parts division), defined the golden age of the American muscle car. They earned the “Motor” part of the Mopar name by housing the most robust engines of the period: legendary power plants like the original Firepower Hemi, the Max Wedge, the 440 Super Commando, and the famed Street Hemi. Even their small V8s, like the 340 LA-series engine that powered the AAR ’Cuda, are the stuff of motorhead folklore. In The Complete Book of Classic Dodge and Plymouth Muscle, they’re all here: every car and every engine from the classic era. This gorgeously illustrated work takes readers through the fifty-plus-year history of Mopar performance, from the Hemi-powered 300 Series through the last cars produced before rising gas prices, tightened emissions, and outrageous insurance rates brought the curtain down on American muscle car production. Author/photographer Mike Mueller offers an in-depth look at the specialty driving machines that have made Mopar performance an enduring part of American automotive culture for over half a century. With extensive details, specs, and spectacular photographs, Mueller’s book stands alone as the ultimate resource on America’s muscle cars.
When first introduced in the 1997 Corvette, GM's LS1 engine shook the performance world. Its combination of massive power, light weight and impressive fuel economy set new precedents for performance engines--and continues to do so generation after generation. The latest version, the LS9, makes some 638 hp from just 6.2 liters, far eclipsing even the mightiest big-blocks from the muscle car era--while meeting modern standards for emissions and fuel economy. It’s no wonder, then, that the LSX engines have become some of the most popular for high-performance applications. For those who want to build or modify their LS engine, this book provides the most detailed and extensive instructions ever offered. Whatever your performance goals might be, How to Build and Modify GM LS-Series Engines shows you what modifications are needed and how to make them. Premier LS engine technician Joseph Potak addresses every question that might come up, covering topics including crankshafts and piston assemblies, cylinder heads, camshafts, valvetrain, block modifications, intake manifolds, fuel system, header selection, and setting up ring and bearing clearances for particular uses. In short, this book is the ultimate resource for building the ultimate LSX engine.
Bon Mots on Persuasion, Entertainment, Education, Culture, and Practice
Author: Steven Heller
Publisher: Skyhorse Publishing, Inc.
Design is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller’s latest essay anthology that covers the spectrum of graphic design and related art and culture. Looking at design as practice, language, culture, and power, each of the forty-plus essays is a self-contained story. Heller pours out his ideas—criticisms and celebrations—on such topics as: A history of our modern Hindu-Arabic numerals, and a look at the letter K Brand design utilized by Hillary Clinton and Donald Trump early in the 2016 Presidential race The tumultuous relationship between design and sex The Charlie Hebdo massacre and the principles of free expression Icons revisited, including Paul Rand (not to be confused with the politician Rand Paul), Ralph Ginzburg, Frank Zachary, George Lois, and Print magazine Food packaging, the design of milk, and USPS stamps The obsessive use of cuteness, and the sad and happy history of the ubiquitous happy face From commercial advertising to government institutions to cultural revolution, from the objects that push design forward to those that seep into the everyday, Graphic Design Rants and Raves is an exploration of how visual design has arrived in the twenty-first century. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
This detailed and beautifully illustrated book covers the Mercedes-Benz 107 series, which ran from 1971 to 1989. Written by a highly regarded motoring historian, with many years' ownership of the type in question, this is THE definitive study of the subject. All major world markets are looked at, along with competition history. Extensive appendices cover engine specifications, chassis numbers, build numbers, and so on.
This book showcases the drawings of Ken Adam, the man who has created some of the most iconic and memorable sets in the history of film. Presented chronologically, the book takes us from design sketches for his earliest movies, including Around theWorld in Eighty Days, through his Oscar-winning work with Stanley Kubrick, to production designs for what are probably his most celebrated films - the first seven James Bond movies, including Dr No, Goldfinger, Diamonds are Forever and Moonraker. Also included are production drawings for classics such as Chitty Chitty Bang Bang, Goodbye, Mr Chips, Sleuth and The Last Emperor. Adam's virtuoso sketches for films and other projects are accompanied by illuminating commentary from the eminent Sir Christopher Frayling, and together present an unrivalled archive of breathtaking and inspirational production design.