Political Science

Soft Power

The Means To Success In World Politics

Author: Joseph S. Nye, Jr.

Publisher: PublicAffairs

ISBN: 0786738960

Category: Political Science

Page: 208

View: 778

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Political Science

Soft Power

The Means to Success in World Politics

Author: Joseph S. Nye

Publisher: PublicAffairs

ISBN: 9781586482251

Category: Political Science

Page: 191

View: 5875

What must the United States do to remain the global superpower and stop alienating the rest of the world? The author of the bestselling "The Paradox of American Power" has one clear answer: soft power.
Political Science

Soft Power

The Means To Success In World Politics

Author: Nye Jr.

Publisher: Hachette UK

ISBN: 0786738960

Category: Political Science

Page: 208

View: 8657

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Political Science

The Future of Power

Author: Joseph S. Nye, Jr.

Publisher: PublicAffairs

ISBN: 1586488929

Category: Political Science

Page: 320

View: 7031

Power evolves. At the beginning of the twenty-first century, unsurpassed in military strength and ownership of world resources, the United States was indisputably the most powerful nation in the world. But the global information age is rendering these traditional markers of power obsolete. To remain at the pinnacle of world power, the United States must adopt a strategy that considers the impact of the internet on global power resources. The Future of Power examines what it means to be powerful in the twenty-first century and illuminates the road ahead.
Political Science

Charm Offensive

How China's Soft Power Is Transforming the World

Author: Joshua Kurlantzick

Publisher: Yale University Press

ISBN: 0300137915

Category: Political Science

Page: 306

View: 8455

At the beginning of the twenty-first century, China is poised to become a major global power. And though much has been written of China's rise, a crucial aspect of this transformation has gone largely unnoticed: the way that China is using soft power to appeal to its neighbours and to distant countries alike. This original book is the first to examine the significance of China's recent focus on soft power, that is, diplomacy, trade incentives, cultural and educational exchange opportunities, and other techniques, to project a benign national image, pose as a model of social and economic success, and develop stronger international alliances. Drawing on years of experience tracking China's policies in Southeast Asia, Latin America, and Africa, Joshua Kurlantzick reveals how China has wooed the world with a charm offensive that has largely escaped the attention of American policymakers. Beijing's new diplomacy has altered the political landscape in Southeast Asia and far beyond, changing the dynamics of China's relationships with other countries. China also has worked to take advantage of American policy mistakes, the author contends. In a provocative conclusion, he considers a future in which China may be the first nation since the Soviet Union to rival the U.S. in international influence.
Political Science

The Routledge Handbook of Soft Power

Author: Naren Chitty,Li Ji,Gary D. Rawnsley,Craig Hayden

Publisher: Taylor & Francis

ISBN: 1317369378

Category: Political Science

Page: 488

View: 8244

The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence. Divided into two main parts, Part I outlines theoretical problems, methodological questions, the cultural imperative and the technological turn within the study of soft power and Part II focuses on bringing the theory into practice through detailed discussion of key case studies from across the Americas, Europe, the Middle East, Africa and Asia. This innovative handbook provides a definitive resource for students and scholars seeking to familiarize themselves with cutting-edge debates and future research on soft power and will be of interest to those studying and researching in areas such as international relations, public diplomacy and international communication.
Political Science

America the Virtuous

The Crisis of Democracy and the Quest for Empire

Author: Claes G. Ryn

Publisher: Transaction Publishers

ISBN: 141281684X

Category: Political Science

Page: 234

View: 4093

Urged on by a powerful ideological and political movement, George W. Bush committed the United States to a quest for empire. American values and principles were universal, he asserted, and should guide the transformation of the world. Claes Ryn sees this drive for virtuous empire as the triumph of forces that in the last several decades acquired decisive influence in both the American parties, the foreign policy establishment, and the media. Public intellectuals like William Bennett, Charles Krauthammer, William Kristol, Michael Novak, Richard Perle, and Norman Podhoretz argued that the United States was an exceptional nation and should bring "democracy," "freedom," and "capitalism" to countries not yet enjoying them. Ryn finds the ideology of American empire strongly reminiscent of the French Jacobinism of the eighteenth century. He describes the drive for armed world hegemony as part of a larger ideological whole that both expresses and aggravates a crisis of democracy and, more generally, of American and Western civilization. America the Virtuous sees the new Jacobinism as symptomatic of America shedding an older sense of the need for restraints on power. Checks provided by the US Constitution have been greatly weakened with the erosion of traditional moral and other culture.
Political Science

The Paradox of American Power

Why the World's Only Superpower Can't Go It Alone

Author: Joseph S. Nye Jr.

Publisher: Oxford University Press

ISBN: 9780199839636

Category: Political Science

Page: 240

View: 1278

Not since the Roman Empire has any nation had as much economic, cultural, and military power as the United States does today. Yet, as has become all too evident through the terrorist attacks of September 11th and the impending threat of the acquisition of nuclear weapons by Iran, that power is not enough to solve global problems--like terrorism, environmental degradation, and the proliferation of weapons of mass destruction--without involving other nations. Here Joseph S. Nye, Jr. focuses on the rise of these and other new challenges and explains clearly why America must adopt a more cooperative engagement with the rest of the world.
Business & Economics

The Powers to Lead

Author: Joseph S. Nye

Publisher: Oxford University Press

ISBN: 0199754136

Category: Business & Economics

Page: 226

View: 3707

'A book that analyzes what leadership really means and how it relates to power. It will be invaluable for both political and business leaders alike. Nye developed the concept of hard and soft power, and now he shows how best leaders use both in a smart way'. Walter Isaacson, President, The Aspen Institute
Political Science

Is the American Century Over?

Author: Joseph S. Nye, Jr.

Publisher: John Wiley & Sons

ISBN: 0745696511

Category: Political Science

Page: 152

View: 6811

For more than a century, the United States has been the world's most powerful state. Now some analysts predict that China will soon take its place. Does this mean that we are living in a post-American world? Will China's rapid rise spark a new Cold War between the two titans? In this compelling essay, world renowned foreign policy analyst, Joseph Nye, explains why the American century is far from over and what the US must do to retain its lead in an era of increasingly diffuse power politics. America's superpower status may well be tempered by its own domestic problems and China's economic boom, he argues, but its military, economic and soft power capabilities will continue to outstrip those of its closest rivals for decades to come.
History

American Encounters with Arabs

The "soft Power" of U.S. Public Diplomacy in the Middle East

Author: William A. Rugh

Publisher: Greenwood Publishing Group

ISBN: 9780275988173

Category: History

Page: 220

View: 8807

Explores the attitudes held by typical Arabs toward America and Americans, the causes of those attitudes, and the ways in which U.S. government officials have conducted public diplomacy programs to try to deal with misunderstandings and misconceptions about U.S. policy, society, and culture.
Political Science

Hard Diplomacy and Soft Coercion

Russia's Influence Abroad

Author: James Sherr

Publisher: Brookings Institution Press

ISBN: 186203298X

Category: Political Science

Page: 152

View: 8533

During the Cold War, Soviet influence and Leninist ideology were inseparable. But the collapse of both systems threw Russian influence into limbo. In this book, James Sherr draws on his in-depth study of the country over many years to explain and analyse the factors that have brought Russian influence back into play. Today, Tsarist, Soviet and contemporary approaches combine in creative and discordant ways. The result is a policy based on a mixture of strategy, improvisation and habit. The novelty of this policy and its apparent successes pose possible dangers for Russia's neighbours, the West and Russia itself.
Fiction

The Power Game

Author: Joseph S. Nye, Jr.

Publisher: PublicAffairs

ISBN: 9781586484200

Category: Fiction

Page: 256

View: 6314

Peter Cutler is a respected Princeton professor living a quiet academic life when an old college friend makes him an offer he can't refuse: The position of foreign policy adviser for Democratic presidential candidate Wayne Kent. Cutler takes the job and eagerly jumps into the political fray. When Kent wins the election, Cutler's thrilled to find himself Under Secretary of State. But he soon discovers that the power politics of Washington are a far cry from the comforts of university life. In order to survive, he must participate in a ruthless tug-of-war in which everyone struggles to promote his own agenda. As Cutler becomes increasingly absorbed in the underhanded tactics of bureaucratic survival and the charms of an old girlfriend working in the Pentagon, his initial foreign policy goals recede into the background. Ultimately, the allure and hypocrisy of political life cause him to alienate everyone he cares about—and to make one life-altering political miscalculation.
Language Arts & Disciplines

The Rhetoric of Soft Power

Public Diplomacy in Global Contexts

Author: Craig Hayden

Publisher: Lexington Books

ISBN: 0739142585

Category: Language Arts & Disciplines

Page: 300

View: 5331

The book explores the notion of soft power as set of theoretical arguments about power, and as a reflection of how each country perceives what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Soft power is discussed a means by which public diplomacy is justified and in the process, reflects arguments for how each state sees what is possible through soft power.
Political Science

Soft Power on Hard Problems

Strategic Influence in Irregular Warfare

Author: Ajit Maan,Amar Cheema

Publisher: Rowman & Littlefield

ISBN: 0761868410

Category: Political Science

Page: 140

View: 2458

The authors of this book are uniquely qualified to analyze the contemporary security landscape and promote necessary and pressing change. Each is a thought leader in his or her field. Four out of six authors are seasoned military professionals who share the view that the over-reliance on kinetic approaches over influence operations account for some of the failures of nations against extremists. Combined with civilian academic leadership this book is a practice in military civics. This collection of international perspectives, taken together, challenge commonly held assumptions and outmoded paradigms of engagement. In tribute to Co-Editor Amar Cheema, Brigadier General (R) We wish to dedicate this collaborative effort arguing for a more profitable approach to ending and pre-empting conflict as a fitting, living tribute to our Dear Friend, Colleague and Co-Editor, Brig. Amar Cheema, the consummate Soldier, Scholar and Gentleman. Brig. Cheema embodied the concept of "no one appreciates peace and stability as much as a Soldier". Editing and Co-authoring our book focused on using all elements of National Power to achieve and sustain stability is an apt legacy for our Dear Friend.
Political Science

Toward a New Public Diplomacy

Redirecting U.S. Foreign Policy

Author: P. Seib

Publisher: Springer

ISBN: 0230100856

Category: Political Science

Page: 257

View: 877

Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.
Political Science

Rational Choice and Politics

Author: Stephen Parsons

Publisher: A&C Black

ISBN: 9780826477217

Category: Political Science

Page: 189

View: 309

Rational Choice Theory claims to be able to explain how all individuals make not just some of their choices, but all of their choices, all of the time. According to the theory, there is no difference in principle between choosing whether to buy apples rather than bananas or choosing whether to join a political revolution instead of staying at home and watching television. Given these claims to universal applicability, it is perhaps not surprising to find that over the last three or four decades Rational Choice Theory has become increasingly influential as a means of providing explanations in politics. The textbook introduces the premises of Rational Choice Theory and illustrates how this theory can be applied to political studies. The book concludes with an assessment of the usefulness of the model in the light of the problems highlighted. -"Parson's book provides a lucid presentation and a cogent critique of Rational Choice Theory in economics and politics." Professor Steve Pressman, Department of Economics and Finance, Monmouth University, USA
Political Science

The Battle for Hearts and Minds

Using Soft Power to Undermine Terrorist Networks

Author: Alexander T. J. Lennon

Publisher: MIT Press

ISBN: 9780262621793

Category: Political Science

Page: 392

View: 3382

Examining the potential of nonmilitary strategies to reduce terrorism, including postconflict reconstruction, public diplomacy, and foreign assistance.
Political Science

Media and the Politics of Failure

Great Powers, Communication Strategies, and Military Defeats

Author: L. Roselle

Publisher: Springer

ISBN: 1403983607

Category: Political Science

Page: 191

View: 5390

Roselle analyzes how political leaders of powerful states use media to explain military defeats. The cases of the United States in Vietnam and the Soviet Union in Afghanistan highlight the role of great power identity, domestic politics, and media structure.
Political Science

Routledge Handbook of Public Diplomacy

Author: Nancy Snow,Philip M. Taylor

Publisher: Routledge

ISBN: 1135926883

Category: Political Science

Page: 404

View: 6737

The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.