This book examines how the video game industry’s economic strategies have changed over the past decade (2006–2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.
Language Arts & Disciplines by Carolyn M. Cunningham
This book examines the role that video games play in girls’ lives, including how games structure girls’ leisure time, how playing video games constitutes different performances of femininity, and what influences girls to play or not play video games, as well as the discourses surrounding girls and video games.
Language Arts & Disciplines by Michael G. Strawser
This volume addresses the influence of new media on instruction, higher education, and pedagogy. It specifically examines the practical and theoretical implications of new media and the influence of new media on higher education.
Language Arts & Disciplines by CarrieLynn D. Reinhard
This book explores the communication issues and power dynamics in fandoms and fan communities to understand the problems fans experience when they interact with one another. It uses fractured fandoms as the case study to consider how these problems relate to all areas of people’s lives.
Language Arts & Disciplines by Lyndsay Michalik Gratch
This book shows how traditional notions of the processes and products of creative adaptation are evolving online. It provides a vocabulary to analyze, discuss, and theorize about the implications of online forms of adaptation and highlights the potential and possible ethical quandaries of adaptation online.
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
The evolution of digital media has enhanced global perspectives in all facets of communication, greatly increasing the range, scope, and accessibility of shared information. Due to the tremendously broad-reaching influence of digital media, its impact on learning, behavior, and social interaction has become a widely discussed topic of study, synthesizing the research of academic scholars, community educators, and developers of civic programs. The Handbook of Research on the Societal Impact of Digital Media is an authoritative reference source for recent developments in the dynamic field of digital media. This timely publication provides an overview of technological developments in digital media and their myriad applications to literacy, education, and social settings. With its extensive coverage of issues related to digital media use, this handbook is an essential aid for students, instructors, school administrators, and education policymakers who hope to increase and optimize classroom incorporation of digital media. This innovative publication features current empirical studies and theoretical frameworks addressing a variety of topics including chapters on instant messaging, podcasts, video sharing, cell phone and tablet applications, e-discussion lists, e-zines, e-books, e-textiles, virtual worlds, social networking, cyberbullying, and the ethical issues associated with these new technologies.
Now revised and updated to reflect the impact of emergingtechnologies, this new edition of Advertising and Society:Controversies and Consequences examines the evolution ofadvertising and its influence on society. Expanded with five new chapters covering the impact of emergingtechnologies, including the evolution of Direct to Consumer (DTC)pharmaceutical advertising; product placement in various media; andthe growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco,and sex in advertising; the pros and cons of negative politicaladverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive‘point/counterpoint’ format –designed to sparkdiscussion and help students understand the complexities of theissues being presented Lends substantial clarity to the subject, uniquely balancingcriticism and practice within one text Includes chapter-level overviews and summaries of the topichistory and key issues, along with student-friendly features suchas ideas for papers and questions for discussion
A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change Presents a state-of-the-art collection of original readings relating to new media in terms of dynamic change Features interdisciplinary contributions encompassing the sciences, social sciences, humanities and creative arts Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses Provides readers with a glimpse of new media dynamics at three levels of scale: the 'macro' or system level; the 'meso' or institutional level; and 'micro' or agency level