Philosophy

The Persuaders

The hidden industry that wants to change your mind

Author: James Garvey

Publisher: Icon Books Ltd

ISBN: 1848316984

Category: Philosophy

Page: 288

View: 3152

'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won’t reason with you. Instead, you’ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It’s a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
Political Science

New Critical Thinking

What Wittgenstein Offered

Author: Sean Wilson

Publisher: Rowman & Littlefield

ISBN: 1498583601

Category: Political Science

Page: 198

View: 4917

This book is the first clear and unproblematic account of Ludwig Wittgenstein’s method and its consequences for good thinking. It has radical implications for conceptual investigation, analysis, value judgment, political ideology, ethics, and even religion.
Self-Help

Read People: Understand behaviour. Expertly communicate

20 thought-provoking lessons (BUILD+BECOME)

Author: Rita Carter

Publisher: Aurum Press

ISBN: 178131778X

Category: Self-Help

Page: 160

View: 1347

Can you spot a lie? Using a unique, visual approach to explore the science of behaviour, Read People shows how understanding why people act in certain ways will make you more adept at communication, more persuasive and a better judge of the motivations of others. The increasing speed of communication in the modern world makes it more important than ever to understand the subtle behaviours behind everyday interactions. In 20 dip-in lessons, Rita Carter translates the signs that reveal a person's true feelings and intentions and exposes how these signals drive relationships, crowds and even society's behaviour. Learn the influencing tools used by leaders and recognise the fundamental patterns of behaviour that shape how we act and how we communicate. At BUILD+BECOME we believe in building knowledge that helps you navigate your world. Our books help you make sense of the changing world around you by taking you from concept to real-life application through 20 accessible lessons designed to make you think. Create your library of knowledge. For further information on Build+Become, follow us @buildbecome on Instagram, Twitter and Facebook.
Language Arts & Disciplines

The Routledge Handbook of English Language Studies

Author: Philip Seargeant,Ann Hewings,Stephen Pihlaja

Publisher: Routledge

ISBN: 1351001701

Category: Language Arts & Disciplines

Page: 468

View: 2193

The Routledge Handbook of English Language Studies provides a comprehensive overview of English Language Studies. The book takes a three-pronged approach to examine what constitutes the phenomenon of the English language; why and in what contexts it is an important subject to study; and what the chief methodologies are that are used to study it. In 30 chapters written by leading scholars from around the world, this Handbook covers and critically examines: English Language Studies as a discipline that is changing and evolving in response to local and global pressures; definitions of English, including world Englishes, contact Englishes, and historical and colonial perspectives; the relevance of English in areas such as teaching, politics and the media; analysis of English situated in wider linguistics contexts, including psycholinguistics, sociolinguistics and linguistic ethnography. The Routledge Handbook of English Language Studies is essential reading for researchers and students working in fields related to the teaching and study of the English language in any context.
Political Science

Politics

Author: Peter Ferdinand,Robert Garner,Stephanie Lawson

Publisher: Oxford University Press

ISBN: 0198787987

Category: Political Science

Page: 592

View: 7778

With an unrivalled combination of exceptional clarity and intelligent analysis, Politics is the perfect introduction to political studies. Written especially for undergraduate students, this is the only introduction to politics to combine genuine accessibility and an analytical approach, encouraging critical study and engaged debate right from the outset of a university course. Alongside comprehensive coverage of concepts, approaches, and ideologies, the book features chapters on all crucial elements of political studies, from institutions and states to security, political economy, civil society, and the media, making it an ideal text for a broad range of courses. Current debates and key developments in contemporary politics are taken into account, with coverage of the rise of populism, Brexit, and the Trump presidency, as well as a broad range of international case studies and examples. Politics also features a lively and accessible design and a range of helpful learning features throughout, including key points, case studies, key debates, key thinkers, key quotes, and questions. The book is also fully supported by online resources to help students take their learning further. For students: - Test your knowledge of the chapters and receive instant feedback with online multiple choice questions. - Take your learning further with relevant web links to reliable online content. - Revise key terms and concepts from the text with a digital flashcard glossary. - Learn more about key thinkers' ideas and backgrounds. For registered lecturers: - Reinforce key themes from each chapter with suggested seminar and essay questions. - Incorporate active learning into your seminars with political scenarios, discussion questions, and teaching notes. - Use the adaptable PowerPoint slides as the basis for lecture presentations or as hand-outs in class. - Assess students' learning with a ready-made test bank, which can be customized to suit your needs.
Fiction

Froschkönig

Author: Adam Davies

Publisher: Diogenes Verlag AG

ISBN: 3257606397

Category: Fiction

Page: 384

View: 7103

Harry Driscoll, 26, tut alles, um ein klischeefreies Leben zu führen, beruflich wie privat. Das größte Klischee von allen ist für ihn die Liebe. Bis Evie auftaucht und er merkt, dass Liebe neu erfunden werden kann, wenn sich dafür nur die richtigen Verrückten finden. – Ein tragikomischer Liebesroman für alle, die Liebesromane hassen.
Psychology

Das Black-Box-Prinzip

Warum Fehler uns weiterbringen

Author: Matthew Syed

Publisher: Deutscher Taschenbuch Verlag

ISBN: 3423430656

Category: Psychology

Page: 360

View: 5357

Analysieren statt vertuschen Menschen, die gezielt aus Fehlern lernen, anstatt sie zu vertuschen oder anderen in die Schuhe zu schieben, nennt Matthew Syed Black-Box-Denker. Dazu sind jedoch nur wenige in der Lage. Auch in vielen Unternehmen geht man mit Misserfolgen nicht offen und ohne Schuldzuweisungen um. Syed bietet aufschlussreiche Analysen für dieses Verhalten. Zu welchen Erfolgen hingegen ein offensiver Umgang mit Fehlern führen kann, zeigt Syed anhand konkreter Beispiele, aus der Welt des Sports oder von erfolgreichen Unternehmen wie Google, Pixar oder Dropbox.
Philosophy

Terrible Beauty: A Cultural History of the Twentieth Century

The People and Ideas that Shaped the Modern Mind: A History

Author: Peter Watson

Publisher: Hachette UK

ISBN: 178022673X

Category: Philosophy

Page: 848

View: 3837

A history of the twentieth century which covers all the ideas, people, great events, literary and artistic movements, scientific discoveries which have shaped the twentieth century. Terrible Beauty presents a unique narrative of the twentieth century. Unlike more conventional histories, where the focus is on political events and personalities, on wars, treaties and elections, this book concentrates on the ideas that made the century so rich, rewarding and provocative. Beginning with four seminal ideas which were introduced in 1900 - the unconscious, the gene, the quantum and Picasso's first paintings in Paris - the book brings together the main areas of thought and juxtaposes the most original and influential ideas of our time in an immensely readable narrative. From the creation of plastic to Norman Mailer, from the discovery of the 'Big Bang' to the Counterculture, from Relativity to Susan Sontag, from Proust to Salman Rushdie, and Henri Bergson to Saul Bellow, the book's range is encyclopedic. We meet in these pages the other twentieth century, the writers, the artists, the scientists and philosophers who were not cowed by the political and military disasters raging around them, and produced some of the most amazing and rewarding ideas by which we live. Terrible Beauty, endlessly stimulating and provocative, affirms that there was much more to the twentieth century than war and genocide.
Business & Economics

Pre-Suasion

Wie Sie bereits vor der Verhandlung gewinnen

Author: Robert Cialdini

Publisher: Campus Verlag

ISBN: 3593435926

Category: Business & Economics

Page: 343

View: 9432

So bekommen Sie, was Sie wollen! Immer wieder kommen Sie in Situationen, in denen Sie andere in ihrem Verhalten beeinflussen wollen. Ihr Kunde soll den Kaufvertrag unterschreiben oder Ihr Kind soll Vokabeln lernen. Egal wie: Die anderen sollen sich von uns überzeugen lassen und endlich Ja sagen. Doch wie bringen wir sie dazu? Der Sozialpsychologe und Meister der Beeinflussung Robert Cialdini hat es herausgefunden: Die überzeugendsten Verhandler gewinnen den Deal, schon bevor es zum eigentlichen Gespräch kommt. Wie sie das machen und wie auch Ihnen das gelingt, zeigt dieses augenöffnende Buch.
Business & Economics

The Bioregional Economy

Land, Liberty and the Pursuit of Happiness

Author: Molly Scott Cato

Publisher: Routledge

ISBN: 1136181733

Category: Business & Economics

Page: 254

View: 4562

In a world of climate change and declining oil supplies, what is the plan for the provisioning of resources? Green economists suggest a need to replace the globalised economy, and its extended supply chains, with a more ‘local’ economy. But what does this mean in more concrete terms? How large is a local economy, how self-reliant can it be, and what resources will still need to be imported? The concept of the ‘bioregion’ — developed and popularised within the disciplines of earth sciences, biosciences and planning — may facilitate the reconceptualisation of the global economy as a system of largely self-sufficient local economies. A bioregional approach to economics assumes a different system of values to that which dominates neoclassical economics. The global economy is driven by growth, and the consumption ethic that matches this is one of expansion in range and quantity. Goods are defined as scarce, and access to them is a process based on competition. The bioregional approach challenges every aspect of that value system. It seeks a new ethic of consumption that prioritises locality, accountability and conviviality in the place of expansion and profit; it proposes a shift in the focus of the economy away from profits and towards provisioning; and it assumes a radical reorientation of work from employment towards livelihood. This book by leading green economist Molly Scott Cato sets out a visionary and yet rigorous account of what a bioregional approach to the economy would mean — and how to get there from here.

Hexenjagd

ein Drama in 2 Akten

Author: Arthur Miller

Publisher: N.A

ISBN: 9783596271085

Category:

Page: 119

View: 5040

History, Modern

Newsweek

Author: N.A

Publisher: N.A

ISBN: N.A

Category: History, Modern

Page: N.A

View: 3283

Tiger im Tank

Ernest Dichter - ein Österreicher als Werbeguru

Author: Franz Kreuzer

Publisher: N.A

ISBN: N.A

Category:

Page: 165

View: 3149

Social Science

Gutes besser tun

Wie wir mit effektivem Altruismus die Welt verändern können

Author: William MacAskill

Publisher: Ullstein eBooks

ISBN: 3843713391

Category: Social Science

Page: 288

View: 4790

Soll ich einen Flüchtling bei mir beherbergen? Ist es sinnvoll, nach Naturkatastrophen zu spenden? Übernehme ich besser die Patenschaft für ein Kind aus Äthiopien oder für ein Kind aus Deutschland? Helfe ich den Betroffenen, oder beruhige ich nur mein Gewissen? William MacAskill hat mit dem Konzept des effektiven Altruismus eine Antwort gefunden. Er nennt die Kriterien für sinnvolles und nachhaltiges Helfen. Oft sind es scheinbar kleine Handlungen, die Großes bewirken: Eine einfache Wurmkur verbessert die Lebensqualität afrikanischer Kinder mehr als eine teure Wasserpumpe fürs ganze Dorf. MacAskill zeigt, warum gut gemeint und gut gemacht zwei verschiedene Dinge sind und wie wir Veränderungen am besten erreichen können. Sein Buch ist eine konkrete Handreichung für alle, die Gutes noch besser tun wollen.
Self-Help

Die Formel für Glück

Und wie Sie diese nutzen

Author: Mo Gawdat

Publisher: Redline Wirtschaft

ISBN: 3864149886

Category: Self-Help

Page: 380

View: 8849

Mo Gawdat befasst sich schon seit Jahren mit dem Thema Glück und was dieses ausmacht. Als Entwickler und Leiter in Googles Denkfabrik, Google[X], geht er das Problem eben wie ein solcher an: Er prüft alle prüfbaren Fakten und sucht die Logik dahinter. Nach unzähligen Stunden, Büchern und Interviews konnte er tatsächlich eine Gleichung für dauerhaftes Glücklichsein aufstellen. 13 Jahre später kam der härteste Test für Gawdats Glücksalgorithmus – sein Sohn starb völlig unerwartet mit 21 Jahren. Doch die Gleichung ging auf und verhinderte, dass er und seine Familie in völlige Verzweiflung abglitten. Nach der weitestmöglichen Verarbeitung dieses Verlustes fand Mo Gawdat seine Mission: die Verbreitung der Formel, die ihm geholfen hat, sein Leid zu überwinden. Seine Formel hilft heute jedem, wieder klarer zu sehen, die richtigen Prioritäten zu setzen und so zufriedener in die Zukunft zu starten – ob privat oder im Beruf. Die Formel für Glück beantwortet somit eine der häufigsten Fragen: Was kann ich tun, um glücklicher zu werden?
Conservatism

National Review

Author: William F. Buckley (Jr.)

Publisher: N.A

ISBN: N.A

Category: Conservatism

Page: N.A

View: 5268