Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates. Robert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech. He explains how speakers can deliver: * Language the audience will understand and remember, * Anecdotes that make listeners laugh and cry, * Wit that pokes fun at opponents but also shows their own lighter side, and * Support in the way of statistics, examples, and testimony. With how-to guidance in each chapter--including annotated speeches--Lehrman shows how to apply the LAWS at every step, even providing an entire chapter on delivery. Lehrman also opens up his Rolodex to readers, interviewing speechwriting luminaries who offer up their best advice in a "Behind the Scenes" feature. "As Delivered" boxes point to Web links for watching notable speeches, while a handy "Speechwriter's Checklist" concludes every chapter.
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Writing well, and persuasively, is a discipline that can be learned. This book introduces the essential skills, rules, and steps for producing effective political prose appropriate to many contexts, from the editorial, the op-ed, and the polemical essay to other forms both weighty and seemingly slight. Drafting commission reports, policy memoranda, and press releases requires skill. Writing speeches or ghosting essays for a principal calls upon special sensitivities. There are rules for ceremonial remarks, letters, and toasts; blogging is best done with some discipline; and the editorial arts are both various and undervalued. Author Adam Garfinkle, founding editor of The American Interest, with long experience as a political prose writer in many venues, developed a course in political writing for interns working in government and think tank offices in Washington, DC. This book makes that course, along with a sprinkling of the author's trademark wit and wisdom, widely available.
Publisher: Oxford ; New York : Oxford University Press
Category: Literary Collections
A comprehensive and illuminating guide to the literature of ancient Greece and Rome largely upon the lives and works of the principal authors and places them within societal and political context of the day
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.