Business & Economics

The Power of People

How Successful Organizations Use Workforce Analytics To Improve Business Performance

Author: Nigel Guenole,Jonathan Ferrar,Sheri Feinzig

Publisher: FT Press

ISBN: 0134544544

Category: Business & Economics

Page: 352

View: 8203

Learn from Today’s Most Successful Workforce Analytics Leaders Transforming the immense potential of workforce analytics into reality isn’t easy. Pioneering practitioners have learned crucial lessons that can help you succeed. The Power of People shares their journeys—and their indispensable insights. Drawing on incisive case studies and vignettes, three experts help you bring purpose and clarity to any workforce analytics project, with robust research design and analysis to get reliable insights. They reveal where to start, where to find stakeholder support, and how to earn “quick wins” to build upon. You’ll learn how to sustain success through best-practice data management, technology usage, partnering, and skill building. Finally, you’ll discover how to earn even more value by establishing an analytical mindset throughout HR, and building two key skills: storytelling and visualization. The Power of People will be invaluable to HR executives establishing or leading analytics functions; HR professionals planning analytics projects; and any business executive who wants more value from HR.

The Power of People

How Successful Organizations Use Workforce Analytics to Improve Business Performance

Author: Nigel Guenole,Sheri Feinzig,Jonathan Ferrar

Publisher: Pearson FT Press

ISBN: 9780134546001


Page: 224

View: 8534

Business leaders today are seeking meaningful patterns in theirpeople data that will help them gain a competitive edge. Theanswer is in the growing discipline of workforce analytics. Much attention has already been paid to the technicalrequirements for implementing workforce analytics, now, there's abook that covers the organizational development and changemanagement issues that will make or break your success. Drawing on insights from dozens of experts in workforce analyticsas well as their own cutting edge experience within IBM, theauthors walk step-by-step through setting up and then embeddingworkforce analytics capabilities. With candid case studies and clear advice from those who havealready faced and overcome the challenges associated withworkforce analytics, you'll learn how to: Begin with a vision, not data analysis Pick your projects wisely, so you can "earn your keep" withvisible, valuable successes Build a team with the right skills to deliver the insights yourorganization needs Identify the right stakeholders and sponsors to ensuresuccess Choose the best technology for your analytics needs Handle some of the sensitivities around using employeedata in analytics projects Run a successful workforce analytics function for the longterm Use storytelling techniques to ensure you can influenceorganizational decisions or initiatives with the results of your workforce analytics projects Analytics are rapidly becoming pervasive in functions ranging fromFinance to Marketing. Now, discover how HR can gain just asmuch value, by informing every key decision with the best possibleinsight."
Business & Economics

People Analytics

How Social Sensing Technology Will Transform Business and What It Tells Us about the Future of Work

Author: Ben Waber

Publisher: FT Press

ISBN: 0133158330

Category: Business & Economics

Page: 240

View: 4424

Discover powerful hidden social "levers" and networks within your company… then, use that knowledge to make slight "tweaks" that dramatically improve both business performance and employee fulfillment! In People Analytics, MIT Media Lab innovator Ben Waber shows how sensors and analytics can give you an unprecedented understanding of how your people work and collaborate, and actionable insights for building a more effective, productive, and positive organization. Through cutting-edge case studies, Waber shows how: Changing the way call center employees spent their breaks increased performance by 25% while significantly reducing stress Quantifying the failure of marketing and customer service to communicate led to a more cohesive and profitable organization Tweaking the balance of in-person and electronic communication can enhance the value of both Sensor data can help you discover who your internal experts really are Identifying employees involved in "creative" behaviors can help you promote innovation throughout your business Sensors and simulations can help you optimize your sick-day policies Measuring informal interactions can improve the chances that a merger, acquisition, or "mega-project" will succeed Drawing on his cutting-edge work at MIT and Harvard, Waber addresses crucial issues ranging from technology to privacy, revealing what will be possible in a few years, and what you can achieve right now. In bringing the power of analytics to organizational development, he offers immense new opportunities to everyone with responsibility for workplace performance.
Business & Economics

The Data Driven Leader

A Powerful Approach to Delivering Measurable Business Impact Through People Analytics

Author: Jenny Dearborn,David Swanson

Publisher: John Wiley & Sons

ISBN: 111938222X

Category: Business & Economics

Page: 272

View: 9022

Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs. opinions, identify root causes behind your company’s thorniest problems and move toward a winning, future-focused business strategy. Realistic and actionable, this book tells the story of a successful sales executive who, after leading an analytics-driven turnaround (in Data Driven, this book’s predecessor), faces a new turnaround challenge as chief human resources officer. Each chapter features insightful commentary and practical notes on the points the story raises, guiding you to put HR analytics into action in your organization. HR and other leaders cannot afford to overlook the power and competitive advantages of data-driven decision-making and strategies. This book reflects the growing trend of CEOs choosing analytics-minded business leaders to head HR, at a time when workplaces everywhere face game-changing forces including automation, robotics and artificial intelligence. It is urgent that human resources leaders embrace analytics, not only to remain professionally relevant but also to help their organizations successfully navigate this digital transformation. HR professionals can and must: Understand essential data science principles and corporate analytics models Identify and execute effective data analytics initiatives Boost HR and company productivity and performance with metrics that matter Shape an analytics-centric culture that generates data driven leaders Most organizations capture and report data, but data is useless without analysis that leads to action. The Data Driven Leader shows you how to use this tremendous asset to lead your organization higher.
Business & Economics

People Analytics in the Era of Big Data

Changing the Way You Attract, Acquire, Develop, and Retain Talent

Author: Jean Paul Isson,Jesse S. Harriott

Publisher: John Wiley & Sons

ISBN: 111923316X

Category: Business & Economics

Page: 416

View: 8995

Apply predictive analytics throughout all stages of workforce management People Analytics in the Era of Big Data provides a blueprint for leveraging your talent pool through the use of data analytics. Written by the Global Vice President of Business Intelligence and Predictive Analytics at Monster Worldwide, this book is packed full of actionable insights to help you source, recruit, acquire, engage, retain, promote, and manage the exceptional talent your organization needs. With a unique approach that applies analytics to every stage of the hiring process and the entire workforce planning and management cycle, this informative guide provides the key perspective that brings analytics into HR in a truly useful way. You're already inundated with disparate employee data, so why not mine that data for insights that add value to your organization and strengthen your workforce? This book presents a practical framework for real-world talent analytics, backed by groundbreaking examples of workforce analytics in action across the U.S., Canada, Europe, Asia, and Australia. Leverage predictive analytics throughout the hiring process Utilize analytics techniques for more effective workforce management Learn how people analytics benefits organizations of all sizes in various industries Integrate analytics into HR practices seamlessly and thoroughly Corporate executives need fact-based insights into what will happen with their talent. Who should you hire? Who should you promote? Who are the top or bottom performers, and why? Who is at risk to quit, and why? Analytics can provide these answers, and give you insights based on quantifiable data instead of gut feeling and subjective assessment. People Analytics in the Era of Big Data is the essential guide to optimizing your workforce with the tools already at your disposal.
Business & Economics

Winning on HR Analytics

Leveraging Data for Competitive Advantage

Author: Ramesh Soundararajan,Kuldeep Singh

Publisher: SAGE Publications India

ISBN: 9386042398

Category: Business & Economics

Page: 268

View: 3605

In a dynamic world, the role of HR is central in tapping the vast potential of human capital, and interestingly, blending it with automation and digitization in unique ways. HR analytics is pivotal in identifying, measuring and articulating the objectives and outcomes of different programs. What if you can: • Predict which high performers were at risk of leaving six months before they walked out the door? • Merge external data with your own business metrics to project workforce demand six, nine or even eighteen months from now? • Triage incoming resumes overnight to predict employee success and tenure before you hire? All this and more is possible with sophisticated technology and analytics as demonstrated by companies such as Google, Walmart, and American Express. To leverage analytics, you need to walk a path through reliable data, techniques of analysis, and formulation of hypothesis. This book is a practical, do it yourself handbook to convert analytics into an area of strength and maintain competitive advantage.
Business & Economics

Data-Driven HR

How to Use Analytics and Metrics to Drive Performance

Author: Bernard Marr

Publisher: Kogan Page Publishers

ISBN: 0749482478

Category: Business & Economics

Page: 264

View: 7716

Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession. Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.
Business & Economics

The New HR Analytics

Predicting the EconomicValue of Your Company's Human Capital Investments

Author: Jac FITZ-ENZ

Publisher: AMACOM

ISBN: 0814416446

Category: Business & Economics

Page: 368

View: 4690

In his landmark book The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line. The New HR Analytics is another such quantum leap, revealing how to predict the value of future human capital investments. Using Fitz-enz’s proprietary analytic model, readers learn how to measure and evaluate past and current returns. By combining those results with focused business intelligence and applying the exclusive analytical tools in the book, they will be able to: Evaluate and prioritize the skills needed to sustain performance • Build an agile workforce through flexible Capability Planning • Determine how the organization can stimulate and reward behaviors that matter • Apply a proven succession planning strategy that leverages employee engagement and drives top-line revenue growth • Recognize risks and formulate responses that avoid surprises • Support decision making by predicting the actions that will yield the best returns Brimming with real-world examples and input from thirty top HR practitioners and thought leaders, this groundbreaking book ushers in a new era in human resources and human capital management.
Business & Economics

Time, Talent, Energy

Overcome Organizational Drag and Unleash Your Team s Productive Power

Author: Michael C. Mankins,Eric Garton

Publisher: Harvard Business Review Press

ISBN: 1633691772

Category: Business & Economics

Page: 240

View: 8776

Managing Your Scarcest Resources Business leaders know that the key to competitive success is smart management of scarce resources. That’s why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no longer a source of advantage. The truly scarce resources now are the time, the talent, and the energy of the people in your organization—resources that are too often squandered. There’s plenty of advice about how to manage them, but most of it focuses on individual actions. What’s really needed are organizational solutions that can unleash a company’s full productive power and enable it to outpace competitors. Building off of the popular Harvard Business Review article “Your Scarcest Resource,” Michael Mankins and Eric Garton, Bain & Company experts in organizational design and effectiveness, present new research into how you can liberate people’s time, talent, and energy and unleash your organization’s productive power. They identify the specific causes of organizational drag—the collection of institutional factors that slow things down, decrease output, and drain people’s energy—and then offer a pragmatic framework for how managers can overcome it. With practical advice for using the framework and in-depth examples of how the best companies manage their people’s time, talent, and energy with as much discipline as they do their financial capital, this book shows managers how to create a virtuous circle of high performance.
Business & Economics

Performance Management

Integrating Strategy Execution, Methodologies, Risk, and Analytics

Author: Gary Cokins

Publisher: John Wiley & Sons

ISBN: 9780470471197

Category: Business & Economics

Page: 240

View: 4302

Praise for Praise for Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics "A highly accessible collection of essays on contemporary thinking in performance management. Readers will get excellent overviews on the Balanced Scorecard, strategy maps, incentives, management accounting, activity-based costing, customer lifetime value, and sustainable shareholder value creation." —Robert S. Kaplan, Harvard Business School; coauthor of The Balanced Scorecard: Translating Strategy into Action, The Execution Premium, and many other books "Gary Cokins demonstrates in this book that performance management is not a mysterious black art, but a structured, process-oriented discipline. If you want your performance management system to be a smoothly running analytical machine, read and apply the ideas in this book—it's all you need." —Thomas H. Davenport, President's Distinguished Professor of Information Technology and Management, Babson College; coauthor of Competing on Analytics: The New Science of Winning "Drawing on a deep reservoir of knowledge and experience gained from hundreds of customer engagements around the world, Gary Cokins offers an authoritative examination of the major dimensions of performance management. Cokins not only paints a rich and textured view of the major principles and concepts driving performance management implementations, he offers a nuanced look at the important subtleties that can spell the difference between success and failure. This is an informative and enjoyable text to read!" —Wayne Eckerson, Director of Research, The Data Warehouse Institute (TDWI); author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business "[In this] very insightful book, the view of an integrated performance management framework with a goal to link various operational activities with business strategy is an excellent approach to manage and improve business. Gary's explanation of risk-based performance management, for providing the capability to achieve long-term objectives with reliably calculated risks, is definitely thought provoking." —Srini Pallia, Global Head and Vice President of Business Technology Services, Wipro Technologies, Bangalore, India "Gary Cokins is clearly one of the world's thought leaders in the area of performance management, and the need for integrated performance management, improvement and execution is clearly at a premium in these challenging economic times. This book is a must read for CEOs, CFOs, and management accountants around the globe seeking higher levels of sustainable business performance for their stakeholders." —Jeffrey C. Thomson, President and CEO, Institute of Management Accountants
Business & Economics

The Talent Equation: Big Data Lessons for Navigating the Skills Gap and Building a Competitive Workforce

Author: Matt Ferguson,Lorin Hitt,Prasanna Tambe

Publisher: McGraw Hill Professional

ISBN: 0071827137

Category: Business & Economics

Page: 288

View: 6392

"Companies that can unleash the passions and gifts of their people will have a competitive advantage in the landscape of the future--becoming curators instead of keepers of talent. This book gives readers some of the keys to cracking that code." --CARLEEN HAAS, VICE PRESIDENT AND CHIEF TALENT OFFICER, HUMANA IS YOUR HR DEPARTMENT PREPARED TO FLIP THE BIG DATA SWITCH? At every stage of the employee life cycle, a data-driven approach to HR can help companies make smarter decisions about their most important asset: their people. In the wake of the greatest shock to the labor market since the Great Depression, companies are faced with looming skill shortages, retention concerns, and questions regarding the most effective composition of their workforce. The Talent Equation shows you how to navigate today's hiring climate and drive your business forward. Matt Ferguson, CEO of CareerBuilder, offers hiring professionals and business leaders a roadmap to attract and retain top talent. Ferguson and coauthors Lorin Hitt (Wharton School) and Prasanna Tambe (NYU's Stern School) commissioned a landmark big data study of more than 2,700 employers and 33 million resumes to find the relationship between market performance, education attainment, and employee tenure. The findings are enlightening--and quite surprising. The Talent Equation explores: The ROI of increased education levels and retention rates The benefits of continuous recruitment and talent pipelines technology market, and how workforce analytics tools are changing talent acquisition The importance of reducing longterm unemployment through training and reskilling Smart and timely, The Talent Equation also incorporates case studies from leading brands--both global and domestic--that further illustrate staffing issues facing executives today. The insights and research in the book are invaluable tools for anyone who wants to build and retain a dynamic, competitive, and productive workforce.
Business & Economics

Learning Analytics

Measurement Innovations to Support Employee Development

Author: John Mattox,Jean Martin,Mark Van Buren

Publisher: Kogan Page Publishers

ISBN: 0749476362

Category: Business & Economics

Page: 272

View: 4523

Faced with organizations that are more dispersed, a workforce that is more diverse and the pressure to reduce costs, CEOs and CFOs are increasingly asking what the return on investment is from training and development programmes. Learning Analytics provides a framework for understanding how to work with learning analytics at an advanced level. It focuses on the questions that training evaluation is intended to answer: is training effective and how can it be improved? It discusses the field of learning analytics, outlining how and why analytics can be useful, and takes the reader through examples of approaches to answering these questions and looks at the valuable role that technology has to play. Even where technological solutions are employed, the HR or learning and development practitioner needs to understand what questions they should be asking of their data to ensure alignment between training and business needs. Learning Analytics enables both senior L&D and HR professionals as well as CEOs and CFOs to see the transformational power that effective analytics has for building a learning organization, and the impacts that this has on performance, talent management, and competitive advantage. It helps learning and development professionals to make the business case for their activities, demonstrating what is truly adding value and where budgets should be spent, and to deliver a credible service to their business by providing metrics based on which sound business decisions can be made.
Business & Economics

HR Analytics

The What, Why and How

Author: Tracey Smith

Publisher: Numerical Insights LLC

ISBN: 1492739162

Category: Business & Economics

Page: 120

View: 3511

How can HR show value? With 20+ years of analytical expertise, the author guides you into the land of HR analytics to answer this question. The reader of this book is a business leader, an HR leader, analyst, student or just plain curious about what analytics in the Human Resource function is all about. It is intended for the business-minded individual interested in learning about the strategic advantages which can be obtained from performing analytics on the wealth of data stored in HR systems. The book begins with a brief history of the evolution of HR information and explains some of the differences between the stages of information progression. It also provides an opinion on who needs to know these differences and who doesn’t. The book moves on to provide advice on how to best select metrics for HR and how to approach an analysis is an organized way. A full chapter is dedicated to practical examples in order to assist the reader in generating ideas of how to provide value to the organization. Examples are provided using simple and more advanced techniques. The intent, however, is to show where value can be found in HR data and not to provide instruction on mathematical techniques. For the HR leader, the book will go on to examine the advantages and disadvantages of trying to build these capabilities in-house and will provide a realistic view of the challenges associated with implementing analytics in Human Resources. For the HR analyst, a section is included to discuss the realistic challenges you will face in collecting and analyzing HR data. Those entering this field or thinking about it, can then go in with their eyes wide open. A brief introduction to Strategic Workforce Planning is provided because it overlaps with HR analytics in one of its major steps. Finally, the book provides advice and opinions on data analysis and visualization tools available to the HR professional. What Will This Book Do for Me? Before the reader embarks on his / her journey through the pages of this book, it is important to know the types of questions that will be answered. Only then can the reader determine the true value of this material for his / her business. The list below is not all inclusive, but will provide the reader with an idea on how the information contained herein can be used. 1. How can I show some HR analytics quick wins to my leadership team? 2. What are the evolutionary stages of analytics and in what stage are most businesses? 3. How can I organize my analysis efforts? 4. What can regression analysis do for me? 5. How can I link HR to the business? 6. How can I get strategic value out of an HR survey? 7. Should I have an in-house analytics group? If so, which skill sets should I look for? 8. What challenges can I realistically expect to face if I head into HR analytics? Under the new pressure for Human Resources to provide higher value to the company, answering these and similar questions for the organization will increase the strategic level of Human Resources.
Business & Economics

Predictive HR Analytics

Mastering the HR Metric

Author: Martin Edwards,Kirsten Edwards

Publisher: Kogan Page

ISBN: 9780749484446

Category: Business & Economics

Page: 472

View: 8765

Confidently use predictive analytic and statistical techniques to identify key relationships and trends in HR-related data in order to aid strategic organizational decision making.

Human + Machine

Reimagining Work in the Age of AI

Author: Paul R. Daugherty,H. James Wilson

Publisher: Harvard Business Press

ISBN: 1633693872

Category: Computers

Page: 264

View: 5264

AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI.
Business & Economics

Strategic Workforce Planning

Developing Optimized Talent Strategies for Future Growth

Author: Ross Sparkman

Publisher: Kogan Page Publishers

ISBN: 0749482028

Category: Business & Economics

Page: 280

View: 5839

Strategic Workforce Planning is a practical guide to effectively assessing, managing and preparing for current and future workforce requirements. It demystifies the often complex and seemingly technical world of strategic workforce planning to explain what it is, why it's necessary and most importantly, how to do it. Packed full of advice and real-world examples, Strategic Workforce Planning is a playbook for workforce planning from beginning to end. It enables HR professionals to answer core business questions including how do I analyze future hiring demand? How do I assess what skills will be required in the future? How should I prioritize investments like training and development? How do I assess the supply of talent around the world? How do I identify the business drivers that impact workforce demand? It also covers the impact of artificial intelligence (AI), automation and machine learning on the global workforce and how to deal with these implications. Whether you're a start-up, small business or a large corporate, this book will show you how to align people strategy with company strategy to ensure your organization maintains its competitive advantage.
Business & Economics

Applying Advanced Analytics to HR Management Decisions

Methods for Selection, Developing Incentives, and Improving Collaboration

Author: James C. Sesil

Publisher: Pearson Education

ISBN: 0133064603

Category: Business & Economics

Page: 156

View: 3231

Dramatically improve human capital management decisions by applying advanced analytics and "Big Data" technologies and processes! Pioneering HR technology expert James Sesil identifies widespread flaws in today's HR decision-making processes, and reveals how advanced analytics can help organizations make far more robust decisions about employee selection, performance management, strategy alignment, collaboration, and more. In this book he shows how to integrate Business Intelligence, ERP, Strategy Maps, Talent Management Suites, and advanced analytics -- and use them together to make far better decisions. You'll learn how to measure and improve the value of HCM decision-making in workforce/succession planning, talent acquisition, career development, corporate learning, and beyond. Sesil teaches key lessons from sources ranging from online dating services to Moneyball-style sports player selection processes. He shows how to systematically improve decision-making through more complete and sophisticated collaboration and new Collective Intelligence approaches. You'll learn how to use both internal and external data sources more effectively, and review a wide variety of advanced tools now available from vendors such as OrcaEyes, Vemo, Aruspex, Peoplefluent, Infor/Lawson, DecisionLens, Oracle, Ultimate, Cogniti, IBM, SAP, and Microsoft. Sesil concludes by demonstrating how to build "data driven" cultures and organizations that truly want to bring objectivity to decision-making, and will actually use these remarkable new tools. This book will be an invaluable resource for every HR executive, manager, analyst, and IT professional seeking new opportunities for competitive advantage through human capital and technological innovation.
Business & Economics

Applied Business Analytics

Integrating Business Process, Big Data, and Advanced Analytics

Author: Nathaniel Lin

Publisher: FT Press

ISBN: 0133481530

Category: Business & Economics

Page: 288

View: 2382

Bridge the gap between analytics and execution, and actually translate analytics into better business decision-making! Now that you've collected data and crunched numbers, Applied Business Analytics reveals how to fully apply the information and knowledge you've gleaned from quants and tech teams. Nathaniel Lin explains why "analytics value chains" often break due to organizational and cultural issues, and offers "in the trenches" guidance for overcoming these obstacles. You'll discover why a special breed of "analytics deciders" is indispensable for any organization that seeks to compete on analytics… how to become one of those deciders… and how to identify, foster, support, empower, and reward others to join you. Lin draws on actual cases and examples from his own experience, augmenting them with hands-on examples and exercises to integrate analytics at all levels: from top-level business questions to low-level technical details. Along the way, you'll learn how to bring together analytics team members with widely diverse goals, knowledge, and backgrounds. Coverage includes: How analytical and conventional decision making differ — and the challenging implications How to determine who your analytics deciders are, and ought to be Proven best practices for actually applying analytics to decision-making How to optimize your use of analytics as an analyst, manager, executive, or C-level officer Applied Business Analytics will be invaluable to wide audiences of professionals, decision-makers, and consultants involved in analytics, including Chief Analytics Officers, Chief Data Officers, Chief Scientists, Chief Marketing Officers, Chief Risk Officers, Chief Strategy Officers, VPs of Analytics and/or Big Data, data scientists, business strategists, and line of business executives. It will also be exceptionally useful to students of analytics in any graduate, undergraduate, or certificate program, including candidates for INFORMS certification.