Computers

Usability Testing for Survey Research

Author: Emily Geisen,Jennifer Romano Bergstrom

Publisher: Morgan Kaufmann

ISBN: 0128036818

Category: Computers

Page: 250

View: 9726

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking

Web Usability

Rocket Surgery Made Easy

Author: Steve Krug

Publisher: Pearson Deutschland GmbH

ISBN: 9783827329745

Category:

Page: 183

View: 425

Computers

Mobile Usability

Author: Jakob Nielsen,Raluca Budiu

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3826695712

Category: Computers

Page: 236

View: 2811

Für iPhone, iPad, Android, Kindle Designs für kleine Displays optimal gestalten Texte für die mobile Nutzung verfassen und Inhalte strukturieren Einfache Navigationen für Smartphones und Tablets Die Erstellung von mobilen Websites und Apps ist ein ständiger Spagat zwischen der Bereitstellung von Inhalten und der Darstellung auf kleinen Displays. Reduzierte Inhalte, einfache Navigationsmöglichkeiten, Optimierung des Designs bei langsamen Übertragungsgeschwindigkeiten – mit diesen Herausforderungen ist jeder Entwickler konfrontiert. Wie entwirft man die besten Websites und Apps für moderne Smartphone- und Tablet-Nutzer? Der Bestseller-Autor Jakob Nielsen und seine Co-Autorin Raluca Budiu gehen dieser Frage nach und untersuchen in diesem Buch die wichtigsten Aspekte guter Mobile Usability. So erfahren Sie anhand zahlreicher Beispiele, wie Sie eine gelungene Navigation sowie passende Designs und Textinhalte für mobile Geräte entwerfen und dabei die User Experience mit Blick auf das mobile Nutzungsverhalten optimal berücksichtigen. Die dargestellten Methoden basieren auf Erkenntnissen aus internationalen Studien, die anhand zahlreicher Usability-Tests durchgeführt wurden. Dieses Buch richtet sich an Designer und Softwareentwickler, aber ebenso an Texter, Redakteure, Produktmanager und Marketing-Mitarbeiter. Sowohl Einsteiger als auch erfahrene Mobile-Usability-Veteranen erhalten wertvolle Hinweise und Tipps. Dr. Jakob Nielsen ist Mitgründer und Leiter der Nielsen Norman Group. Zudem begründete er auch die »Discount Usability Engineering«-Bewegung, die sich in erster Linie mit schnellen und effizienten Methoden zur Qualitätsverbesserung von Benutzeroberflächen beschäftigt. Das Nachrichtenmagazin U.S. News & World Report bezeichnete Nielsen als »den weltweit führenden Experten für Web Usability« und die Tageszeitung USA Today beschrieb sein Wirken gar als »The next best thing to a true time machine«. Er ist Autor zahlreicher Bestseller wie Web Usability, Eyetracking Web Usability sowie Designing Web Usability, das weltweit mehr als 250.000 Mal verkauft und in 22 Sprachen übersetzt wurde. Dr. Raluca Budiu ist User Experience Specialist bei der Nielsen Norman Group. In dieser Funktion betätigt sie sich auch als Beraterin für Großunternehmen aus verschiedensten Industriebereichen sowie Tutorin für die Sachgebiete Mobile Usability, Touchgeräte-Usability, kognitive Psychologie für Designer sowie Prinzipien der Mensch-Computer-Interaktion.
Business & Economics

Cognition and survey research

Author: Monroe G. Sirken

Publisher: Wiley-Interscience

ISBN: 9780471241386

Category: Business & Economics

Page: 395

View: 4277

Survey methods research--an interdisciplinary approach. Introducing the theory and tools of cognitive aspects of survey methodology (CASM)--a movement that has greatly contributed to the evolving field of survey methods research--this collection of monographs explores advances in the use of cognitive psychology and other sciences to improve the quality of data collected in surveys. In 22 articles commissioned specifically for this volume, leading survey researchers, social scientists, and statisticians from around the globe evaluate the advantages of interdisciplinary survey techniques, focusing on the many contributions of the CASM movement and drawing on such disciplines as statistics, cognitive psychology, sociology, behavioral sciences, anthropology, linguistics, and computer sciences. The authors explain basic concepts and methodologies and demonstrate the application of cognitive theory to all phases of survey research, including data processing, analysis, presentation, and administration. They provide a critical review of the history and findings of CASM-oriented research and describe useful cognitive models used in survey testing and design. Also, the authors discuss the expanding role of computer technologies and statistical advances in the interdisciplinary aspects of survey methods and draw a roadmap for interdisciplinary survey research into the twenty-first century. Clearly written and supplemented with extensive references and more than 80 figures and charts, Cognition and Survey Research is an indispensable guide for statisticians and professionals who would like to be at the cutting edge of interdisciplinary survey methods research involving the social, cognitive, computer, or statistical sciences.
Computers

Don't make me think!

Web & Mobile Usability: Das intuitive Web

Author: Steve Krug

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3958457665

Category: Computers

Page: 216

View: 3277

Mathematics

Methods for Testing and Evaluating Survey Questionnaires

Author: Stanley Presser,Jennifer M. Rothgeb,Mick P. Couper,Judith T. Lessler,Elizabeth Martin,Jean Martin,Eleanor Singer

Publisher: John Wiley & Sons

ISBN: 9780471654735

Category: Mathematics

Page: 624

View: 6119

The definitive resource for survey questionnaire testing andevaluation Over the past two decades, methods for the development,evaluation, and testing of survey questionnaires have undergoneradical change. Research has now begun to identify the strengthsand weaknesses of various testing and evaluation methods, as wellas to estimate the methods’ reliability and validity.Expanding and adding to the research presented at the InternationalConference on Questionnaire Development, Evaluation and TestingMethods, this title presents the most up-to-date knowledge in thisburgeoning field. The only book dedicated to the evaluation and testing of surveyquestionnaires, this practical reference work brings together theexpertise of over fifty leading, international researchers from abroad range of fields. The volume is divided into sevensections: Cognitive interviews Mode of administration Supplements to conventional pretests Special populations Experiments Multi-method applications Statistical modeling Comprehensive and carefully edited, this groundbreaking textoffers researchers a solid foundation in the latest developments intesting and evaluating survey questionnaires, as well as a thoroughintroduction to emerging techniques and technologies.
Internet searching

Handbuch der Webnavigation

Author: James Kalbach

Publisher: O'Reilly Germany

ISBN: 3897218658

Category: Internet searching

Page: 397

View: 2041

Social Science

Survey Research Methods

Author: Floyd J. Fowler

Publisher: SAGE

ISBN: 1412958415

Category: Social Science

Page: 201

View: 3047

Providing a compact yet comprehensive coverage of survey research, this is an ideal companion or beginning text.
Business & Economics

Customer Analytics For Dummies

Author: Jeff Sauro

Publisher: John Wiley & Sons

ISBN: 1118937627

Category: Business & Economics

Page: 336

View: 5439

The easy way to grasp customer analytics Ensuring your customers are having positive experiences withyour company at all levels, including initial brand awareness andloyalty, is crucial to the success of your business. CustomerAnalytics For Dummies shows you how to measure each stage ofthe customer journey and use the right analytics to understandcustomer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed onwhat you should be testing. You'll also find current information onhow to leverage A/B testing, social media's role in thepost-purchasing analytics, usability metrics, prediction andstatistics, and much more to effectively manage the customerexperience. Written by a highly visible expert in the area ofcustomer analytics, this guide will have you up and running onputting customer analytics into practice at your own business in notime. Shows you what to measure, how to measure, and ways tointerpret the data Provides real-world customer analytics examples from companiessuch as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter businessdecisions that generate more loyal customers Offers easy-to-digest information on understanding each stageof the customer journey Whether you're part of a Customer Engagement team or a product,marketing, or design professional looking to get a leg up,Customer Analytics For Dummies has you covered.
Social Science

Encyclopedia of Survey Research Methods

Author: Paul J. Lavrakas

Publisher: SAGE Publications

ISBN: 150631788X

Category: Social Science

Page: 1072

View: 7225

In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.
Social Science

Survey-Interviews

Methoden standardisierter Befragungen

Author: Rainer Schnell

Publisher: VS Verlag für Sozialwissenschaften

ISBN: 9783531136141

Category: Social Science

Page: 480

View: 4693

Dieses Lehrbuch gibt detaillierte Hinweise für die Durchführung standardisierter Befragungen, vor allem der allgemeinen Bevölkerung. Das Buch behandelt zunächst allgemeine Probleme der Frageformulierung und des Antwortverhaltens. Besondere Aufmerksamkeit wird den praktischen Problemen der Fragebogenkonstruktion und der Durchführung von Pretests gewidmet. Für alle Formen standardisierter Interviews (schriftlich, mündlich, telefonisch, per Internet) werden die jeweiligen Besonderheiten der Befragungsinstrumente, der Stichprobenverfahren und der Durchführung praxisnah dargestellt. Hierbei werden vor allem Nonresponse-Probleme ausführlich diskutiert und Möglichkeiten zu ihrer Vermeidung dargestellt.
Social Science

Conducting Survey Research in the Social Sciences

Author: Isadore Newman,Keith A. McNeil

Publisher: University Press of America

ISBN: 9780761812272

Category: Social Science

Page: 103

View: 8411

Conducting Survey Research in the Social Sciences presents basic concepts and general guidelines for those who are interested in conducting a survey by breaking the process down into eight steps and twenty-three questions. It outlines the appropriate sequential steps necessary to help the reader initiate and develop a survey. Following each of the eight steps as depicted in the eight chapters and answering the questions provided enables the creation of an effective survey. The authors also include three fictitious vignettes to illustrate how the decisions should be made, and how proper survey research should be conducted to meet many different needs.
Social Science

Survey Research Methods

Author: Floyd J Fowler, Jr

Publisher: SAGE Publications

ISBN: 1483323595

Category: Social Science

Page: 184

View: 9138

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
Science

Simplicity

Die zehn Gesetze der Einfachheit

Author: John Maeda

Publisher: Springer Spektrum

ISBN: 9783827430595

Category: Science

Page: 100

View: 2447

Weniger ist mehr, sagt man oft. Doch allzu häufig gilt auch: Einfach ist verdammt schwer. Dieses erhellende kleine Buch präsentiert die zehn Gesetze der Einfachheit für Wirtschaft, Technologie, Design und Alltag. "Simplicity" ist der Rettungsanker in einem Meer immer komplexerer Prozesse und zunehmend unüberschaubarer Funktionalitäten. Es ist nicht verwunderlich, dass viele Menschen heutzutage gegen eine Technologie rebellieren, die ihnen zu kompliziert geworden ist, ob es sich um DVD-Recorder mit verwirrend vielfältigen Funktionen handelt oder um Software mit 75-MB-"Read me"-Anleitungen. Doch es gibt Gegenentwürfe: So hat das klare, extrem reduzierte Design des iPod den Welterfolg dieses kleinen Geräts begründet. Manchmal geraten wir allerdings in das "Simplicity"-Paradox: Wir möchten etwas, das einfach zu verstehen und leicht zu benutzen ist, aber dennoch soll es alle denkbaren hochkomplexen Aufgaben erfüllen. In diesem erfrischend kurzen und pointierten Buch stellt uns John Maeda zehn Gesetze vor, mit denen sich Einfachheit und Komplexität in Einklang bringen lassen – Leitlinien, wie wir aus Weniger Mehr machen können. Der Professor am renommierten Media Lab des Massachusetts Institute of Technology (MIT) und weltweit gefragte Grafikdesigner erkundet die Frage, wie wir das Konzept der "Verbesserung" so umdefinieren können, dass es nicht zwangsläufig Mehr bedeutet. Maedas erstes Gesetz heißt "Reduzieren", denn es ist nicht notwendigerweise hilfreich, neue technologische Features hinzuzufügen, bloss weil wir es könnten. Aber diejenigen Eigenschaften, die wir brauchen, sollten in einer vernünftigen Hierarchie organisiert sein (Gesetz 2), so dass die Nutzer nicht von Funktionen abgelenkt werden, die sie gar nicht brauchen. Maedas kompakter Führer zur „Simplicity“ im digitalen Zeitalter verdeutlicht, wie dieses Konzept zum Eckpfeiler von Organisationen und ihren Produkten werden kann – und warum es sich als treibende Kraft für Wirtschaft und Technologie erweisen wird. Wir können vieles vereinfachen, ohne Bedeutung und Nutzen einzubüßen. Und die Balance zwischen diesen Polen erreichen wir mit dem 10. Gesetz: "Einfachheit heißt, das Offensichtliche zu entfernen und das Bedeutsame hinzuzufügen."
Mathematics

Designing and Conducting Business Surveys

Author: Ger Snijkers,Gustav Haraldsen,Jacqui Jones,Diane Willimack

Publisher: John Wiley & Sons

ISBN: 1118447913

Category: Mathematics

Page: 640

View: 3566

Designing and Conducting Business Surveys provides acoherent overview of the business survey process, from start tofinish. It uniquely integrates an understanding of how businessesoperate, a total survey error approach to data quality that focusesspecifically on business surveys, and sound project managementprinciples. The book brings together what is currently known aboutplanning, designing, and conducting business surveys, withproducing and disseminating statistics or other research resultsfrom the collected data. This knowledge draws upon a variety ofdisciplines such as survey methodology, organizational sciences,sociology, psychology, and statistical methods. The contents of thebook formulate a comprehensive guide to scholarly materialpreviously dispersed among books, journal articles, and conferencepapers. This book provides guidelines that will help the reader makeeducated trade-off decisions that minimize survey errors, costs,and response burden, while being attentive to survey data quality.Major topics include: • Determining the survey content, considering user needs,the business context, and total survey quality • Planning the survey as a project • Sampling frames, procedures, and methods • Questionnaire design and testing for self-administeredpaper, web, and mixed-mode surveys • Survey communication design to obtain responses andfacilitate the business response process • Conducting and managing the survey using paradata andproject management tools • Data processing, including capture, editing, andimputation, and dissemination of statistical outputs Designing and Conducting Business Surveys is anindispensable resource for anyone involved in designing and/orconducting business or organizational surveys at statisticalinstitutes, central banks, survey organizations, etc.; producingstatistics or other research results from business surveys atuniversities, research organizations, etc.; or using data producedfrom business surveys. The book also lays a foundation for newareas of research in business surveys.
Computers

Handbook of Usability Testing

How to Plan, Design, and Conduct Effective Tests

Author: Jeffrey Rubin,Dana Chisnell

Publisher: John Wiley & Sons

ISBN: 1118080408

Category: Computers

Page: 384

View: 4248

Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You'll learn to recognize factors that limit usability, decide where testing should occur, set up a test plan to assess goals for your product's usability, and more.