From the front of the classroom to the top of the bestseller’s list, award-winning educator Jay Phelan knows how to tell the story of how scientists investigate the big questions about life. He is also a master at using biology as a springboard for developing the critical thinking skills and scientific literacy that are essential to students through college and throughout their lives. Phelan’s dynamic approach to teaching biology is the driving force behind What Is Life?—the most successful new non-majors biology textbook of the millennium. The rigorously updated new edition brings forward the features that made the book a classroom favorite (chapters anchored to intriguing questions about life, spectacular original illustrations, innovative learning tools) with new features, enhanced art, and full integration with its own dedicated version of LaunchPad—W.H. Freeman’s breakthrough online course space, which fully integrates an interactive e-Book, all student media, a wide range of assessment and course management features, in a new interface in which power and simplicity go hand in hand.
Written by an accomplished teacher, practicing biologist, and internationally best-selling author, What Is Life? A Guide to Biology was developed to engage students who may never take another biology course—future business owners, lawyers, teachers, poets, etc. Drawing on his extensive classroom experience, Jay Phelan focuses on clearly articulating key concepts and eliminating unnecessary detail and topics—without introducing inaccuracies from simplification. What Is Life? prepares students to talk confidently and knowledgeably about science with their friends, to be intelligent consumers of scientific information, and to make responsible decisions about scientific issues. Now, What Is Life? A Guide to Biology with Physiology includes chapters on plant and animal physiology. Visit the What Is Life? preview site at www.whfreeman.com/phelanpreview
From the front of the classroom to the top of the bestseller's list, award-winning educator Jay Phelan knows how to tell the story of how scientists investigate the big questions about life. He is also a master at using biology as a springboard for developing the critical thinking skills and scientific literacy that are essential to students through college and throughout their lives. Phelan's dynamic approach to teaching biology is the driving force behind What Is Life?--the most successful new non-majors biology textbook of the millennium. The rigorously updated new edition brings forward the features that made the book a classroom favorite (chapters anchored to intriguing questions about life, spectacular original illustrations, innovative learning tools) with new features, enhanced art, and full integration with its own dedicated version of LaunchPad--W.H. Freeman's breakthrough online course space, which fully integrates an interactive e-Book, all student media, a wide range of assessment and course management features, in a new interface in which power and simplicity go hand in hand.
This book focuses on the core topics of biology with a friendly writing style and vivid illustrations while exploring current “real world” issues. A seven-part organization covers atoms, molecules, and cells; energy and life; genetics; evolution and the diversity of life; human anatomy and physiology; and plant anatomy and physiology. For anyone interested in increasing their biological literacy – enabling them to make informed decisions at the ballot box and understand the research findings they see in the news.
The aim of this book is to simplify physiological principles in a logical manner and provide important and relevant content to help care providers better manage their acutely ill patients. First time learners as well as health care professionals needing a short refresher course in physiology will find simple, easy-to-understand, basic physiology that is relevant to both the student and the professional care provider. With a focus on the importance of good oxygen delivery as the basis of sustaining life, this book links the fabric of life together and enables readers to apply the principles of physiology to clinical problems and situations. Understanding why the patient has become unwell and how the patient may present, signs and symptoms of patient deterioration as well as the recommended management of these patients enables the care provider to prioritize care decisions relating to the needs of the acutely ill patient. Thus, care providers will be able to incorporate this new way of examining patients so that care which is often approached in a clinical manner, will now be physiologically driven. • Chapters that link the management of life such as Basis of Life and Physiology of Death for frontline providers. • Chapters covering important organ systems from airway to kidney, including energy, heat and acid-base balance. • Special chapters on maternal-foetal, paediatrics, elderly and obesity. • Clinical implication and application sections within each chapter for students to relate to clinical practice. • Medical illustrations by Frank Netter, the foremost master of medical illustration. • 58 fully coloured illustrations, diagrams and charts to enhance learning and understanding. • Content reviewed by international and Malaysian academicians. Table of Contents 1. What is Physiology? 2. Basis of Life 3. Oxygen Delivery to the Tissues 4. Physiology of the Airway 5. Process of Breathing 6. Cardiovascular Physiology 7. Haemoglobin and Blood 8. Central Nervous System 9. Renal Physiology 10. Physiology of the Liver 11. Heat Balance 12. Acid-Base Balance 13. Fluids and Electrolytes 14. Metabolism, Nutrition and Energy Balance 15. Pain Physiology 16. Physiology of Sepsis 17. Physiology of Obesity 18. Paediatric Physiology 19. Maternal and Foetal Physiology 20. Physiology of the Elderly 21. Physiology of Death Index
This is the Teacher's Edition of Alif Baa, Third Edition. It includes the text, accompanying DVD, and the answer key all bound in to one book. Request a Desk/Exam copy here. The best-selling Alif Baa is the first volume of the Al-Kitaab Arabic language program and is now available in a new third edition. In this new version of the introduction to Arabic letters and sounds, English-speaking students will find an innovative integration of colloquial and formal (spoken and written) Arabic. Together, the book and new companion website provide learners with all the material necessary to learn the sounds of Arabic, write its letters, and begin speaking Arabic, including interactive, self-correcting exercises to enhance learning. The companion website also gives instructors additional online grading options. FEATURES • Four-color design throughout the book features over 100 illustrations and photographs • Gives learners and instructors color-coded options for the variety of language they wish to learn in speaking: Egyptian, Levantine, or formal Arabic (MSA) • Introduces over 200 basic vocabulary words in all three forms of spoken and written Arabic side by side, including expressions for polite social interaction, and activates them in interactive homework exercises and classroom groupwork • Includes video dialogues in Egyptian and Levantine, filmed in Cairo and Damascus • Includes video footage of an Arabic calligrapher, capsules on Arabic culture, and images of street signs from Morocco, Egypt, and Lebanon • Includes new English-Arabic and Arabic-English glossaries, searchable in the companion website • Textbook includes a convenient DVD with the basic audio and video materials (no interactive exercises) for offline study that will play in iTunes and compatible MP3 players • New companion website (sold separately) -- alkitaabtextbook.com -- features a fully integrated set of interactive exercises with all the video and audio materials and additional online course management and grading options for teachers Alif Baa provides the essential first 20-25 contact (classroom) hours of the Al-Kitaab program, accompanied by 40-50 homework hours. Students who complete Alif Baa should reach a novice-intermediate to novice-high level of proficiency.
قالت (وول ستريت جورنال): «إذا أردتَ معلوماتٍ صحيحة مختصرة عن الدوافع التي تعمل في عقول المتعصبين وعن آليات الحركات الجماهيرية في أشد مستوياتها البدائية فأقترح عليك أن تقرأ هذا الكتاب». - بينما كان إريك هوفر يعمل على أرصفة تحميل السفن وتفريغها في سان فرانسيسكو في الأربعينيات من القرن الماضي كان يشغل وقت فراغه في كتابة البحوث الفلسفية، وهذا الكتاب (المؤمن الصادق) هو أول كتبه وأهمها، وقد قفز إلى قائمة أفضل الكتب مبيعاً، عندما استشهد به الرئيس أيزنهاور في إحدى ندواته التلفزيونية. إن الكتاب لا يزال منسجماً تمام الانسجام مع ظروف العالم اليوم، وهو وضروري لفهم مجريات الأحداث فيه؛ إذ يقدم صورة مثيرة للعقل المتعصب، ودراسة عميقة للطريقة التي يتحول بها الإنسان ليصبح متطرفاً. العبيكان للنشر
التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر