Business & Economics

Where the Suckers Moon

The Life and Death of an Advertising Campaign

Author: Randall Rothenberg

Publisher: Vintage

ISBN: 0307833542

Category: Business & Economics

Page: 496

View: 9522

"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's bok as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
Business & Economics

Where the Suckers Moon

The Life and Death of an Advertising Campaign

Author: Randall Rothenberg

Publisher: Vintage

ISBN: 0679740422

Category: Business & Economics

Page: 479

View: 4415

A chronicle of the brief relationship between a recession-plagued Subaru of America and its advertising agency is peppered with insider's perspectives on the modern advertising world. Reprint. 15,000 first printing.
Business & Economics

Getting the Bugs Out

The Rise, Fall, and Comeback of Volkswagen in America

Author: David Kiley

Publisher: John Wiley & Sons

ISBN: 9780471263043

Category: Business & Economics

Page: 302

View: 8685

The fascinating story of Volkswagen's raging success and near collapse in America After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies. David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for Adweek and Brandweek magazines.
Business & Economics

The New Account Manager

Redefining the Crucial Role of Account Service in the Changing Business of Advertising

Author: Don Dickinson

Publisher: Ingram

ISBN: 9781887229371

Category: Business & Economics

Page: 480

View: 1292

Advertising has evolved into a broader stage of Integrated Marketing Communications (IMC) with the mainstreaming of many specialized disciplines, such as PR, Sales Promotion, Interactive Media, and many others. In each of these specialties, account management has an important role to fill. The Second Edition of The New Account Manager explores specialized agencies in terms of the services they provide, their structure and operation, their unique account management challenges, and important things to know when seeking an account management position with one of these unique firms.
Business & Economics

Crash Course

The American Automobile Industry's Road to Bankruptcy and Bailout-and Beyond

Author: Paul Ingrassia

Publisher: Random House Incorporated

ISBN: 0812980751

Category: Business & Economics

Page: 306

View: 8067

With an updated Afterword by the author This is the epic saga of the American automobile industry’s rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit’s Big Three car companies—once proud symbols of prosperity—through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit’s boardrooms to the White House. Ingrassia answers the big questions: Was Detroit’s self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industry—the travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administration’s stake in Detroit’s recovery—Crash Courseaddresses a critical question: America bailed out GM, but who will bail out America?
Business & Economics

Managing Global Innovation

Frameworks for Integrating Capabilities around the World

Author: Yves L. Doz,Keeley Wilson

Publisher: Harvard Business Press

ISBN: 1422187551

Category: Business & Economics

Page: 256

View: 2480

The key to bridging your global innovation gap In today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territories—sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge. How to tackle this challenge? In Managing Global Innovation, INSEAD’s Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You’ll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale. Based on in-depth research within more than three dozen corporations—including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox—this book bridges theory and practice. Managing Global Innovation gives you the tools to harness critical expertise from around the globe—and channel it into your innovation programs.
Business & Economics

Powers of Persuasion

The Inside Story of British Advertising 1951-2000

Author: Winston Fletcher

Publisher: OUP Oxford

ISBN: 0191647594

Category: Business & Economics

Page: 314

View: 9281

During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Business & Economics

Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

Author: Adam Morgan

Publisher: John Wiley & Sons

ISBN: 9780470527757

Category: Business & Economics

Page: 368

View: 9228

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Social Science

Ogilvy on Advertising

Author: David Ogilvy

Publisher: Vintage

ISBN: 0804170053

Category: Social Science

Page: 224

View: 5341

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Business & Economics

Car

A Drama of the American Workplace

Author: Mary Walton

Publisher: W. W. Norton & Company

ISBN: 9780393318616

Category: Business & Economics

Page: 360

View: 1221

Traces the development of the 1996 Ford Taurus, and describes the interactions between designers, engineers, marketers, accountants, and manufacturing staff
Advertising agencies

E

A Novel

Author: Matt Beaumont

Publisher: N.A

ISBN: 9780007100682

Category: Advertising agencies

Page: 342

View: 3485

Consisting entirely of staff emails, this novel invites the reader to spend a fortnight in the company of Miller Shanks, an advertising agency that scales dizzying peaks of incompetence, backstabbing and pure sleaze.
Biography & Autobiography

A Big Life In Advertising

Author: Mary Lawrence

Publisher: Simon and Schuster

ISBN: 9780743245869

Category: Biography & Autobiography

Page: 320

View: 2342

One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Social Science

20 Ads that Shook the World

The Century's Most Groundbreaking Advertising and how it Changed Us All

Author: James B. Twitchell

Publisher: Broadway Books

ISBN: 0609807234

Category: Social Science

Page: 229

View: 2016

The author analyzes the century in advertising, focusing on the great "campaigns," from P.T. Barnum to Nike's "Just do it."
Biography & Autobiography

Who Wrote This Sh*t? the Rise and Fall and Rise of a Madison Avenue Lunatic

Author: Steve Penchina

Publisher: N.A

ISBN: 9780982607411

Category: Biography & Autobiography

Page: 338

View: 988

In his new Madison Avenue-meets-Larry-David autobiography, legendary adman Steve Penchina picks up where Mad Men leaves off and never looks back. Go behind the scenes with Steve as he works with Howard Stern and Don Imus to create the irreverent "If we weren't so bad, we wouldn't be so good" campaign. Duck into Rodney Dangerfield's dressing room as he works with Steve on ad script and discover who really gets no respect. And witness the creative inspiration that births divine inspiration for Steve's iconic spot "The Monk" for Xerox. Penchina's book puts you desk side with Fortune 500 CEOs, under the desk for enthusiastic sex in the age of women's liberation, and behind the desk as he builds his multi-million dollar agency...one mistake at a time.
Fiction

e Squared

A Novel

Author: Matt Beaumont

Publisher: Penguin

ISBN: 1101195584

Category: Fiction

Page: 512

View: 7132

Hijinks galore among the deliriously funny ad men and women in this electronic epistolary novel e's wickedly hilarious crew from the Miller Shanks Ad Agency is back with more office shenanigans. The staff has moved on to Meerkat360, a sleek and self-consciously hip boutique agency, where they are joined by a fresh cast of industrial-strength nutjobs. Through e-mails, texts, and blog entries they pitch ad campaigns—Estée Lauder's new Margaret Thatcher perfume, anyone?—mangle love lives, and barely navigate office and family politics. Armed with the acid wit of e upgraded with the full arsenal of modern cyber tools, e2 leaves you rolling on your cubicle floor and snorting vile vending-machine coffee out of your nostrils.
Business & Economics

The Age of Persuasion

How Marketing Ate Our Culture

Author: Terry O'Reilly,Mike Tennant

Publisher: Counterpoint Press

ISBN: 1582436606

Category: Business & Economics

Page: 304

View: 3334

Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you’ll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O’Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all: “Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That’s the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.” From the early players to the Mad Men of the 1960s and beyond, O’Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye-opening — look at a world driven by marketing.
Biography & Autobiography

The Glass Castle

A Memoir

Author: Jeannette Walls

Publisher: Simon and Schuster

ISBN: 1439156964

Category: Biography & Autobiography

Page: 288

View: 5881

The child of an alcoholic father and an eccentric artist mother discusses her family's nomadic upbringing, during which she and her siblings fended for themselves while their parents outmaneuvered bill collectors and the authorities.
Business & Economics

Truth, Lies and Advertising

The Art of Account Planning

Author: Steel,Cram101 Textbook Reviews

Publisher: Academic Internet Pub Incorporated

ISBN: 9781428809994

Category: Business & Economics

Page: 60

View: 8120

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780471189626 .
Fiction

Truth in Advertising

A Novel

Author: John Kenney

Publisher: Simon and Schuster

ISBN: 1451675569

Category: Fiction

Page: 320

View: 2230

“F. Scott Fitzgerald said that there are no second acts in American lives. I have no idea what that means but I believe that in quoting him I appear far more intelligent than I am. I don’t know about second acts, but I do think we get second chances, fifth chances, eighteenth chances. Every day we get a fresh chance to live the way we want.” FINBAR DOLAN is lost and lonely. Except he doesn’t know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he’s a bit of a mess and closing in on forty. He’s recently called off a wedding. Now, a few days before Christmas, he’s forced to cancel a long-postponed vacation in order to write, produce, and edit a Super Bowl commercial for his diaper account in record time. Fortunately, it gets worse. Fin learns that his long-estranged and once-abusive father has fallen ill. And that neither of his brothers or his sister intend to visit. It’s a wake-up call for Fin to reevaluate the choices he’s made, admit that he’s falling for his coworker Phoebe, question the importance of diapers in his life, and finally tell the truth about his past. Truth in Advertising is debut novelist John Kenney’s wickedly funny, honest, at times sardonic, and ultimately moving story about the absurdity of corporate life, the complications of love, and the meaning of family.
Fiction

The Marching Morons

Author: C. M. Kornbluth

Publisher: Simon and Schuster

ISBN: 1682999505

Category: Fiction

Page: 40

View: 5026

In the distant future a man from the twentieth century wakes to find himself in an almost incomprehensible world...He realizes that the world has left him behind, but he just might have the key to the future of all mankind. Cyril M. Kornbluth was a highly influential science fiction writer who won both a Hugo Award and a Prometheus Award.