Business & Economics

Where the Suckers Moon

The Life and Death of an Advertising Campaign

Author: Randall Rothenberg

Publisher: Vintage

ISBN: 0307833542

Category: Business & Economics

Page: 496

View: 1905

"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's bok as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
Business & Economics

No Logo!

Der Kampf der Global Players um Marktmacht - Ein Spiel mit vielen Verlierern und wenigen Gewinnern

Author: Naomi Klein

Publisher: S. Fischer Verlag

ISBN: 3104031533

Category: Business & Economics

Page: 528

View: 6146

+++ Der Klassiker der Globalisierungskritik und Bestseller, jetzt im FISCHER Taschenbuch +++ Die führende Intellektuelle unserer Zeit und Bestsellerautorin Naomi Klein offenbart die Machenschaften multinationaler Konzerne hinter der Fassade bunter Logos. Der von ihr propagierte Ausweg aus dem Markendiktat ist eine Auflehnung gegen die Täuschung der Verbraucher, gegen menschenunwürdige Arbeitsbedingungen, Zerstörung der Natur und kulturellen Kahlschlag. Denn durch ihre Demystifizierung verlieren die großen, global agierenden Marken an Glanz und Macht – zum Wohle aller.
Business & Economics

The Business of Creativity

Toward an Anthropology of Worth

Author: Brian Moeran

Publisher: Left Coast Press

ISBN: 1611329124

Category: Business & Economics

Page: 299

View: 660

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.
Social Science

Advertising

Author: Iain MacRury

Publisher: Routledge

ISBN: 1134530501

Category: Social Science

Page: 336

View: 6974

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
History

The Real Mad Men

The Remarkable True Story of Madison Avenue's Golden Age

Author: Andrew Cracknell

Publisher: Hachette UK

ISBN: 085738757X

Category: History

Page: 224

View: 7712

In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling and Peggy Olsen: confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond. The story of modern advertising starts here, with these real Mad Men - and women - of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today. How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.
Fiction

Der letzte Werwolf

Roman

Author: Glen Duncan

Publisher: S. Fischer Verlag

ISBN: 3104017476

Category: Fiction

Page: 416

View: 7553

Seit über 150 Jahren werden Werwölfe überall auf der Welt unerbittlich gejagt. Nun ist es soweit: es gibt nur noch einen einzigen – Jacob Marlowe. Marlowe, lebensmüde und gepeinigt von den Erinnerungen an seine Taten, will aufgeben. Doch ein brutaler Mord und eine außergewöhnliche Begegnung bringen ihn dazu, sich dem Kampf um sein Leben neu zu stellen. Glen Duncan hat einen einzigartigen Roman geschaffen: »Der letzte Werwolf« ist packend und philosophisch zugleich, eine meisterhafte Verbindung von Literatur und fantastischer Unterhaltung.
Social Science

Idea Man

Die Autobiografie des Microsoft-Mitgründers

Author: Paul Allen

Publisher: Campus Verlag

ISBN: 3593412527

Category: Social Science

Page: 430

View: 3866

Paul Allens Ideen begründeten einen Weltkonzern. Gemeinsam mit Bill Gates schuf er 1975 Microsoft. Der Erfolg des Softwarekonzerns beruht vor allem auf Allens einmaligem Gespür für technologische Trends. In seiner Autobiografie erzählt er zum ersten Mal die faszinierende Geschichte der Unternehmensgründung und seiner schwierigen Freundschaft mit Bill Gates. Ungeschminkt berichtet er von seinen Kämpfen mit Gates und seinem Abgang Anfang der achtziger Jahre, nachdem Gates mehrfach sein Vertrauen gebrochen hatte. Doch auch nach seinem Abschied von Microsoft blieb Allen als erfolgreicher Investor und technologischer Pionier aktiv. Es ist das faszinierende Porträt eines der reichsten Männer der Welt, eines technologischen Genies und begnadeten Geschäftsmanns.
Fiction

Der talentierte Mr. Ripley

Author: Patricia Highsmith

Publisher: Diogenes Verlag AG

ISBN: 325760095X

Category: Fiction

Page: 432

View: 6169

Unbeschwerte Dolce Vita: Das ist das Leben, von dem Tom Ripley in seinem New Yorker Kellerloch träumt – und das sein Schulfreund Dickie Greenleaf führt. Dickies Vater, ein reicher Reeder, bittet Tom, nach Italien zu fahren und seinen ›verlorenen Sohn‹ nach Amerika zurückzuholen: ein Traumauftrag für einen armen Nobody wie Tom. Noch ahnt niemand, wie weit Ripley gehen wird, um für immer zu Dickies Welt zu gehören. 40 Jahre nach René Cléments Kultverfilmung mit Alain Delon (›Nur die Sonne war Zeuge‹) drehte Oscar-Preisträger Anthony Minghella 2000 ein Remake (›Der talentierte Mr. Ripley‹) mit Matt Damon.
Fiction

Machine of Death

Kurzgeschichten

Author: Ryan North,Matthew Bennardo,David Malki

Publisher: Heyne Verlag

ISBN: 3641071887

Category: Fiction

Page: 640

View: 4199

Ihr werdet alle sterben! Stellen Sie sich vor, Sie gehen zum Arzt, machen einen Bluttest und eine Maschine spuckt daraufhin einen kleinen Zettel mit der Art Ihres Todes aus. Keine Einzelheiten, kein Zeitpunkt – die einzige Information, die man erhält, ist: Tod durch Ertrinken oder Verhungern oder Alter. Gleich dem Orakel von Delphi verhängt die Machine of Death ihr Urteil über die Menschen, und die Autoren dieser einzigartigen Storysammlung schildern auf ironische, humorvolle und berührende Weise, was passiert, wenn man versucht, seinem Schicksal aus dem Weg zu gehen ...

Abies Steine

Author: Aminatta Forna

Publisher: N.A

ISBN: 9783827007353

Category:

Page: 410

View: 4564

Design

Madvertising

A Mad Look at 50 Years of Madison Avenue

Author: David Shayne

Publisher: N.A

ISBN: 9780823030811

Category: Design

Page: 224

View: 4611

Fans will thrill to journey through the very best of MAD's fifty-plus years of takeoffs, complete with hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. Original.
Language Arts & Disciplines

The television genre book

Author: Glen Creeber,British Film Institute

Publisher: British Film Inst

ISBN: N.A

Category: Language Arts & Disciplines

Page: 163

View: 5861

As with film, genre is central to the industry and the visual form that is television. This book--written by many of the leading figures in television studies and including over twenty international contributors--provides an accessible and transparent introduction to the subject's central debates, issues, and concerns. The central analysis is supported with in-depth "grey-box" studies and relevant information of a varied range of key programs such as: "The Jerry Springer Show, The Simpsons, Star Trek, Who Wants to Be a Millionaire, Twin Peaks, Walking with Dinosaurs, and The Singing Detective "and channels such as CNN, Discovery, and MTV. Fully illustrated and following the format of the bfi's "The Cinema Book," it comes with selected reading guides and full bibliographies that are intended to help students at all levels. An essential and authoritative guide to a major area within media and television studies, this ambitious book will both help explain and expand our knowledge of an important and fast-growing area of study.
Education

What to Study

101 Fields in a Flash

Author: Eric Freedman,Edward Hoffman

Publisher: Kaplan

ISBN: 9780684843889

Category: Education

Page: 233

View: 8875

Provides facts on over 100 fields of study and career prospects for each major
Business & Economics

Creative Strategy in Advertising

Author: A. Jerome Jewler,Bonnie L. Drewniany

Publisher: N.A

ISBN: N.A

Category: Business & Economics

Page: 322

View: 9602

Additional chapters on research and specialized audiences and new examples and illustrations reveal the changing face of today's advertising.
Canada

America, History and Life

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Canada

Page: N.A

View: 6819

Article abstracts and citations of reviews and dissertations covering the United States and Canada.
College placement services

NACE Journal

Author: N.A

Publisher: N.A

ISBN: N.A

Category: College placement services

Page: N.A

View: 7905

Advertising

Adweek

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Advertising

Page: N.A

View: 5621