How to Win at B2B Email Marketing

A Guide to Achieving Success

Author: Adam Q. Holden-Bach

Publisher: N.A

ISBN: 9781943070015

Category:

Page: N.A

View: 6895

Business & Economics

The Fundamentals of Business-to-Business Sales & Marketing

Author: John M. Coe,John Coe

Publisher: McGraw Hill Professional

ISBN: 0071408797

Category: Business & Economics

Page: 208

View: 4707

This guide shows sales and marketing executive how to revamp their sales and marketing model and fully integrate the traditional methods of the salesman approach with the most effective and proven new technologies in order to meet the increasing revenue and margin demands.
Business & Economics

The Complete Guide to B2B Marketing

New Tactics, Tools, and Techniques to Compete in the Digital Economy

Author: Kim Ann King

Publisher: Pearson Education

ISBN: 0134084640

Category: Business & Economics

Page: 288

View: 9773

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable – whatever your company's size, product, service, or industry.
Business & Economics

Complete B2B Online Marketing

Author: William Leake,Lauren Vaccarello,Maura Ginty

Publisher: John Wiley & Sons

ISBN: 1118239180

Category: Business & Economics

Page: 380

View: 3016

Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.
Business & Economics

Creating the Strategy

Winning and Keeping Customers in B2B Markets

Author: Rennie Gould

Publisher: Kogan Page Publishers

ISBN: 0749466189

Category: Business & Economics

Page: 288

View: 9586

Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It is structured around the Sales & Business Performance Value Chain, a unique and integrated process that builds awareness and understanding of all factors impacting on sales and business performance, providing an important diagnostic tool. Whether you are working for a large organisation or a small company, Creating the Strategy will help you recognise and implement the key elements responsible for creating outstanding sales and business performance in B2B markets.
Business & Economics

B2B Marketing Strategy

Differentiate, Develop and Deliver Lasting Customer Engagement

Author: Heidi Taylor

Publisher: Kogan Page

ISBN: 9780749481063

Category: Business & Economics

Page: 240

View: 7903

A highly practical book that helps marketers improve their B2B marketing strategy. Presents a unique methodology to shift focus away from continually changing channels and technologies and towards customers, thereby increasing meaningful engagement.
Business & Economics

Driving Demand

Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Author: Carlos Hidalgo

Publisher: Springer

ISBN: 1137526807

Category: Business & Economics

Page: 204

View: 5999

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Business & Economics

Winning with Customers

A Playbook for B2B

Author: D. Keith Pigues,Jerry D. Alderman

Publisher: John Wiley & Sons

ISBN: 9780470768518

Category: Business & Economics

Page: 464

View: 9667

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.
Business & Economics

Market Smart:How to Gain Customers and Increase Profits with B2B Marketing

Author: Lisa Shepherd

Publisher: Author House

ISBN: 1477227792

Category: Business & Economics

Page: 212

View: 7012

B2B companies aren’t often natural-born marketers. Marketing isn’t a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity – and the necessity – to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers and increase their profits. This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory. It equips you with the fundamentals of marketing and the tactics that will help you achieve powerful results. The book is written for all the B2B companies who don’t have multi-million dollar marketing budgets, and might never have had a marketing plan or a dedicated marketer. It’s for leaders of B2B companies who (whether they want to or not) wear the marketing hat for their business. It’s also for all the B2B company administrators and coordinators who aren’t marketers by training but become marketers by delegation. The book is a comprehensive guide that covers the critical elements of successful B2B marketing in a single source. You’ll learn how to: • Develop a B2B marketing strategy with a practical 3-step process • Identify what B2B customers really want and what will make your company stand out • Choose the right B2B marketing tactics for your organization • Create a realistic action plan • Set goals • Budget and manage B2B marketing activities • Implement effectively If you work in a B2B company and want to put marketing to work and gain customers and increase your profits, this book is for you.
Business & Economics

Marketing Strategy: A Beginner's Guide to B2B Marketing Success

Author: Jason W. Simmons

Publisher: BookBaby

ISBN: 1543909361

Category: Business & Economics

Page: 184

View: 4307

This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user’s manual or guide on how to achieve that. The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken into three sections: Learn - Build - Execute. Upon completing the book, and the optional exercises in each chapter, marketers will walk away with their very own custom marketing strategy and will be armed with the knowledge they need to be effective B2B marketers!
Business & Economics

The B2B Executive Playbook

The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

Author: Sean Geehan

Publisher: Clerisy Press

ISBN: 1578604478

Category: Business & Economics

Page: 192

View: 1751

The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company's SOP, it is more likely that the company is wasting money as well as the employees' time and efforts. If the budget and plans aren't structured for B2B specifically, they won't move the meter. But there is good news -- there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.
Business & Economics

Innovative B2B Marketing

New Models, Processes and Theory

Author: Simon Hall

Publisher: Kogan Page Publishers

ISBN: 0749480815

Category: Business & Economics

Page: 312

View: 6099

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.
Business & Economics

The B2B Social Media Book

Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Author: Kipp Bodnar,Jeffrey L. Cohen

Publisher: John Wiley & Sons

ISBN: 1118214307

Category: Business & Economics

Page: 240

View: 8133

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Business & Economics

Unleash Possible

A Marketing Playbook That Drives B2B Sales

Author: Samantha Stone

Publisher: N.A

ISBN: 9781937985882

Category: Business & Economics

Page: 244

View: 8762

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, shows you how to initiate growth, and how to partner with sales to get the right results.
Industrial marketing

B2B a to Z

Marketing Tools and Strategies That Generate Leads for Your Business-To-business Companiy

Author: Bill Blaney

Publisher: Denham Publishing, Incorporated

ISBN: 9780988497719

Category: Industrial marketing

Page: 247

View: 1462

"If you want to grow your business, you need to adopt the strategies Bill outlines in this book." David Meerman Scott bestselling author of The New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese. "It was written in the stars that a man named Bill Blaney would write the best B2B marketing book ever " George Lois advertising legend and author of eight books, including Damn Good Advice (For People With Talent ) "Blaney does a fantastic job of synthesizing traditional and digital marketing tactics and strategies and making them relevant for B2B marketers. In fact, I d go so far as to say that Blaney s explanations of strategies and tactics are more clear and more grounded and focused on generating sales and profits than you might get from a more consumer focused book." Ivana Taylor Small Business Trends "It s a changed business environment for most companies these days. This entire book offers vitally important information for B2B'ers." Patricia Faulhaber Blog Critics
Business & Economics

Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

The 6 Keys to Winning the Complex Sale

Author: Rick Page

Publisher: McGraw Hill Professional

ISBN: 0071505121

Category: Business & Economics

Page: 192

View: 5141

"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world. He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision. Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to: Identify and sell to a prospect's business "pain" Qualify a prospect Build competitive preference Define a prospect's decision-making process
Business & Economics

Sales Growth

Five Proven Strategies from the World's Sales Leaders

Author: McKinsey & Company Inc.,Thomas Baumgartner,Homayoun Hatami,Maria Valdivieso de Uster

Publisher: John Wiley & Sons

ISBN: 1119281067

Category: Business & Economics

Page: 320

View: 992

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.
Business & Economics

Advice from the Top

The Expert Guide to B2B Marketing

Author: Business Marketing Association

Publisher: Dog Ear Publishing

ISBN: 1457502194

Category: Business & Economics

Page: 228

View: 4809

A collection of the B2B Marketing thinking of 24 marketing experts from leading academics to in-the-trenches corporate marketers to senior agency executives and seasoned consultants.
Business & Economics

Winning Adaptive Sales

Accelerate Your Success by Leading with Insights

Author: Lee Hicks

Publisher: Advantage Media Group

ISBN: 9781599327747

Category: Business & Economics

Page: 152

View: 1906

Accelerate Your Success By Leading With Insights You re a sales professional reaching for the next level in your career striving for great client relationships and strategic partnerships. And by beginning your journey with Lee Hicks in WINNING ADAPTIVE SALES, you are taking that first step in transforming your career in sales. It is just that drive that will transform your career in sales as you adapt to the rapidly changing environment bearing down on today s market. Adapting is not simply a choice it s critical to your success. In WINNING ADAPTIVE SALES, Lee Hicks, natural-born coach, leader, and teacher, conveys tactics to take control in transforming your career in sales in order to live a Yes You Can life. You can lift your expectations higher: when you expect more from your organization and yourself, you make true transformation possible. You can reinvent yourself and your organization and achieve more than ever in your career. You can change your world. It all starts here, where you will learn to: ** Target strategic accounts within prioritized vertical markets. ** Leverage social-selling assets to teach online customers and prospects. ** Lead your customer s buying journey. ** Close larger deals faster. ** Exceed your quota . . . and make more money."
Business & Economics

Facebook Advertising For Dummies

Author: Paul Dunay,Richard Krueger,Joel Elad

Publisher: John Wiley & Sons

ISBN: 9780470948934

Category: Business & Economics

Page: 336

View: 7328

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.