Business & Economics

You Should Test That

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Author: Chris Goward

Publisher: John Wiley & Sons

ISBN: 1118463838

Category: Business & Economics

Page: 360

View: 5755

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Business & Economics

You Should Test That

Conversion Optimization for More Leads, Sales and Profit Or The Art and Science of Optimized Marketing

Author: Chris Goward

Publisher: John Wiley & Sons

ISBN: 1118301307

Category: Business & Economics

Page: 360

View: 5649

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Business & Economics

You Should Test That

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Author: Chris Goward

Publisher: John Wiley & Sons

ISBN: 1118334159

Category: Business & Economics

Page: 360

View: 9229

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Computers

Conversion Optimization

The Art and Science of Converting Prospects to Customers

Author: Khalid Saleh,Ayat Shukairy

Publisher: "O'Reilly Media, Inc."

ISBN: 9781449397692

Category: Computers

Page: 272

View: 2449

How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Computers

Convert!

Designing Web Sites to Increase Traffic and Conversion

Author: Ben Hunt

Publisher: John Wiley & Sons

ISBN: 0470616334

Category: Computers

Page: 312

View: 3731

Proven, step-by-step design and content solutions for converting Web site visitors into customers Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today’s most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates. Describes Web site design solutions that can be easily and immediately implemented with minimal cost or effort Provides real world statistics on how effective a possible solution might be at converting customers Details dozens of ways to increase a Web site’s success rates in just minutes The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.
Computers

Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions

Author: Tim Ash,Maura Ginty,Rich Page

Publisher: John Wiley & Sons

ISBN: 1118234537

Category: Computers

Page: 480

View: 2207

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Computers

Experiment!

Website conversion rate optimization with A/B and multivariate testing

Author: Colin McFarland

Publisher: New Riders

ISBN: 0133040089

Category: Computers

Page: 168

View: 4840

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”
Computers

Website Optimization

An Hour a Day

Author: Rich Page

Publisher: John Wiley & Sons

ISBN: 111824060X

Category: Computers

Page: 300

View: 2323

Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
Business & Economics

Convert Every Click

Make More Money Online with Holistic Conversion Rate Optimization

Author: Benji Rabhan

Publisher: John Wiley & Sons

ISBN: 1118759702

Category: Business & Economics

Page: 240

View: 5236

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
Business & Economics

A / B Testing

The Most Powerful Way to Turn Clicks Into Customers

Author: Dan Siroker,Pete Koomen

Publisher: John Wiley & Sons

ISBN: 1118659201

Category: Business & Economics

Page: 208

View: 828

How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race. In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: What to test How to choose the testing solution that's right for your organization How to assemble an A/B testing dream team How to create personalized experiences for every visitor And much more Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.
Computers

Maths and STATS for Web Analytics and Conversion Optimization

Author: Himanshu Sharma

Publisher: Blurb

ISBN: 9781364849184

Category: Computers

Page: 430

View: 3155

The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap.This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. This book covers vital topics on maths and statistics which every internet marketer/web analyst should get familiar with in order to achieve optimum results from their analysis, marketing campaigns and conversion optimization efforts. It explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway. "
Computers

Introduction to Agile Methods

Author: Sondra Ashmore Ph.D.,Kristin Runyan

Publisher: Addison-Wesley Professional

ISBN: 0133435210

Category: Computers

Page: 336

View: 4649

A Thorough Introduction to the Agile Framework and Methodologies That Are Used Worldwide Organizations of all shapes and sizes are embracing Agile methodologies as a way to transform their products, customer satisfaction, and employee engagement. Many people with varying levels of work experience are interested in understanding the architecture and nuances of Agile, but it is difficult to know where to start. Numerous practitioner books are available, but there has never been a single source for unbiased information about Agile methodologies–until now. Introduction to Agile Methods is the place to start for students and professionals who want to understand Agile and become conversant with Agile values, principles, framework, and processes. Authors Sondra Ashmore and Kristin Runyan use academic research and their own experiences with numerous Agile implementations to present a clear description of the essential concepts. They address all key roles and the entire development life cycle, including common roadblocks that must be overcome to be successful. Through the authors’ realistic use cases, practical examples, and thought-provoking interviews with pioneering practitioners, complex concepts are made relatable. No matter what your role or level of experience, this book provides a foundational understanding that can be used to start or enhance any Agile effort. Coverage includes How Agile compares with the Waterfall method and when to use each Why Agile demands a cultural transformation–and how that looks to each participant Comparing various Agile methodologies, including Scrum, Kanban, Extreme Programming (XP), Crystal, Feature Driven Development (FDD), Lean, and DSDM Understanding the roles within Agile and how they work together to create superior results Agile approaches to requirements gathering, planning, estimating, tracking, reporting, testing, quality, and integration Extending Agile beyond IT
Business & Economics

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

The Ultimate Startup Playbook In Entrepreneurship, Business Strategy, Online Marketing, Leadership & Public Relations

Author: Clifford Lerner

Publisher: Clifford Ventures Corp.

ISBN: 1619617706

Category: Business & Economics

Page: 314

View: 1981

THE ULTIMATE PLAYBOOK FOR STARTUP FOUNDERS TO GROW TO 1 MILLION USERS AND MORE Imagine what your life would be like if your business suddenly began signing up an astonishing 100,000 new users daily without spending another penny. What if investors started giving your business the attention it deserves? That's exactly what happened to Cliff Lerner when he bet his online dating start-up's fortunes on a then-unknown platform called Facebook. The app achieved explosive growth, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. Explosive Growth is a business book like no other. In Explosive Growth, Cliff provides his step-by-step playbook for your startup to achieve explosive growth, combining lively and often hilarious storytelling, proven tactics, case-studies, and reliable insights to help your startup achieve its own explosive growth. This compelling and inspiring narrative will show you how to: -IGNITE EXPLOSIVE GROWTH by creating a remarkable product -Identify the ONLY 3 METRICS THAT MATTER -Explore valuable VIRAL GROWTH strategies to grow rapidly -Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users -Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION Chapter 1: My Epiphany at Lehman Brothers Chapter 2: The Early Lessons Learned from IAmFreeTonight.com Chapter 3: Does Our Product Suck? Chapter 4: Bet The Company Chapter 5: The Growth Rocket (100,000 New Users in One Day!) Chapter 6: From Revenues of $3 Million to $19 Million in Two Years Chapter 7: My $78 Million Week Chapter 8: Successful on the Outside, Scrambling on the Inside Chapter 9: Solving Problems and Sustaining Growth through Vision, Values, and Data Chapter 10: Tinder Cracks the Code Chapter 11: My Innovator's Dilemma Chapter 12: Making "The Grade" Chapter 13: My Reboot The tactics that helped Snap Interactive grow to 100 million users are all in the book including valuable insights as to how leading companies including Tinder, Bumble, Facebook, Twitter, Apple, and Dropbox achieved explosive growth. Lerner describes how he applied the learnings from several of the top actionable business books including The Lean Startup, The Innovator's Dilemma, Contagious, Zero To One, Good To Great, and The One Thing, to help him achieve Explosive Growth and how you can apply the same lessons to help your startup. WHO THIS BOOK IS FOR?The strategies in Explosive Growth will help the following business professionals better execute in their roles: ENTREPRENEURS: Get our lessons learned growing to 100 million users, along with a real-time window into the decision making that lead to our startup going public. GROWTH HACKERS: Learn the viral features and strategies we used to acquire 100,000 users per day -- without spending a penny on advertising -- and helped us grow to 100 million users. PUBLIC RELATIONS: Get our PR playbook with our best media hacks, which consistently landed our stories in outlets like the New York Times, Wall Street Journal, Techcrunch, Business Insider, and more. CEOs & STARTUP FOUNDERS: Create a thriving culture of passionate employees. Learn how to attract better talent and keep them motivated. DIGITAL & ONLINE MARKETING: Get dozens of ideas on how to reach more customers, acquire them without spending money, and incentivizing them to invite their friends to use your product. PRODUCT MANAGEMENT: Learn which 3 metrics matter the most when trying to build a remarkable product how to use that data to achieve explosive growth. Praise: "Powerful lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know."- Andrew Weinreich, Inventor of Social Networking "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read."- David Perry, Digital Sales & Business Development Expert at Google, Adobe, & Amazon, Startup Advisor "Invaluable lessons on product management, marketing, and leadership - all told through entertaining stories."- Adam Gries, CEO of OKpanda, Serial Entrepreneur "Finally a book that not only gives entrepreneurs a playbook on how to grow your business to millions of users using practical examples and case-studies, but also how to avoid costly mistakes. This book is a must read for any entrepreneur as the lessons taught here will drastically increase your startup's chances of success." - Judy Krandel, Public Company CFO & Board Member, Former Hedge Fund Portfolio Manager "Cliff has lived the rollercoaster of viral apps and startups. His first hand account is both insightful and entertaining at the same time. Amazing read!" - Brian Balfour, Founder/CEO @ Reforge, Former VP Growth of HubSpot, Recognized Growth Expert "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." - Payal Kadakia, Founder & Executive Chairman of ClassPass "Great story and advice for founders on how to grow their business and user-base." - Alina Libova, General Partner at Initialized Capital, Previously Co-Founded Computer Vision Company Acquired By Facebook "A highly useful and often hilarious story with practical advice on how to build a great product and visionary company." - Howard Katzenberg, Public Company CFO
Computers

Encyclopedia of Machine Learning and Data Mining, Sammut & Webb, 2nd Ed, 2017

Encyclopedia of Machine Learning and Data Mining

Author: Springer Science, Inc

Publisher: Bukupedia

ISBN: N.A

Category: Computers

Page: 1341

View: 9179

Machine learning and data mining are rapidly developing fields. Following the success of the first edition of the Encyclopedia of Machine Learning, we are delighted to bring you this updated and expanded edition. We have expanded the scope, as reflected in the revised title Encyclopedia of Machine Learning and Data Mining, to encompass more of the broader activity that surrounds the machine learning process. This includes new articles in such diverse areas as anomaly detection, online controlled experiments, and record linkage as well as substantial expansion of existing entries such as data preparation. We have also included new entries on key recent developments in core machine learning, such as deep learning. A thorough review has also led to updating of much of the existing content. This substantial tome is the product of an intense effort by many individuals. We thank the Editorial Board and the numerous contributors who have provided the content.We are grateful to the Springer team of Andrew Spencer, Michael Hermann, and Melissa Fearon who have shepherded us through the long process of bringing this second edition to print. We are also grateful to the production staff who have turned the content into its final form. We are confident that this revised encyclopedia will consolidate the first edition’s place as a key reference source for the machine learning and data mining communities.

Conversion Fanatic

How to Double Your Customers, Sales and Profits with A/B Testing

Author: Justin Christianson

Publisher: N.A

ISBN: 9781517383183

Category:

Page: 152

View: 9764

Get more out of your marketing and make more money!Millions of new advertisers are coming online daily. Competition is fierce. Click costs are inching up every quarter. Customers' attention spans are getting shorter and shorter as they are inundated with more and more ads from more and more advertisers. As a result, digital ad costs are rising and their effectiveness is dropping. Companies who fail to adapt will face eroding profit margins, month after month, year after year. To combat this and stay ahead of your competition it's critically important you apply continuous optimization strategies. You need to find and test breakthrough marketing ideas faster and more adeptly than your competition can keep up with, so you convert more website visitors into paying customers faster and at a lower cost than they can. Conversion Fanatic is based on years of experience running thousands of split tests on hundreds of campaigns and is the definitive guide to getting more out of your marketing efforts.
Self-Help

Influence

The Psychology of Persuasion

Author: Robert B. Cialdini, PhD

Publisher: Harper Collins

ISBN: 9780061899874

Category: Self-Help

Page: 336

View: 392

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
Business & Economics

The Conversion Code

Capture Internet Leads, Create Quality Appointments, Close More Sales

Author: Chris Smith

Publisher: John Wiley & Sons

ISBN: 1119211905

Category: Business & Economics

Page: 192

View: 1579

"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." Dan Stewart CEO Happy Grasshopper "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.
Business & Economics

Guerrilla Marketing, 4th edition

Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Author: Jay Conrad Levinson

Publisher: Houghton Mifflin Harcourt

ISBN: 9780547347660

Category: Business & Economics

Page: 384

View: 7711

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Computers

Website Optimization

Speed, Search Engine & Conversion Rate Secrets

Author: Andrew B. King

Publisher: "O'Reilly Media, Inc."

ISBN: 1449367712

Category: Computers

Page: 398

View: 3172

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Making Websites Win

Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

Author: Karl Blanks,Ben Jesson

Publisher: Conversion Rate Experts

ISBN: 9781544500539

Category:

Page: N.A

View: 6557

Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.