BUSINESS & ECONOMICS

Badass: Making Users Awesome

Author: Kathy Sierra

Publisher: "O'Reilly Media, Inc."

ISBN:

Category: BUSINESS & ECONOMICS

Page: 304

View: 697

Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Design

The User's Journey

Author: Donna Lichaw

Publisher: Rosenfeld Media

ISBN:

Category: Design

Page: 160

View: 749

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Business & Economics

Be Less Zombie

Author: Elvin Turner

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 416

View: 280

Make innovation more remarkable, inevitable and profitable 'Zombie’ companies cling to what kills them: Obsolete and frustrating ways of working that crush innovation and drain people’s motivation. Be Less Zombie distils 10 years of field research amongst some of the world’s leading innovators into a pragmatic, actionable toolkit. Designed for managers who need more remarkable innovation with repeatable, scalable approaches, it shows readers how to: De-risk bolder, more profitable innovation Make innovation a predictable and measurable capability Equip managers with essential tools and skills for leading innovation and transformation Help teams find new capacity and energy to deliver today’s business whilst discovering tomorrow’s Turner’s research also delves beyond the business world. He brings insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer. His ‘Turn It On’ innovation framework gives leaders and managers tools, processes and pathways to make bolder and more profitable innovation an inevitability, not an anomaly. This book is for: CEOs who need a better, more continuous pipeline of profitable innovation Senior leaders who need more ideas, collaboration and energy across their divisions Finance executives who want to resource innovation and yet measure it effectively Strategy, change and transformation managers charged with delivering greater organisational agility and differentiation HR executives who are trying to resource and equip leaders and employees with innovation capabilities Organisational development managers tasked with shaping more agile and innovative ways of working Team leaders who need to help their people find new capacity and energy to deliver bolder ideas Individual employees who want their managers to stop blocking their best ideas ​​Elvin Turner is an award-winning innovation advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world. He is also an associate professor at several business schools. For more information visit www.elvinturner.com “A must-read for anyone - in any business sector, at any career level - who is passionate about the serious business of innovation. A practical guide to curating a culture of innovation and navigating against the headwinds of organizational status quo.” Simon Collins, Senior Vice President, Mastercard “Most leaders struggle to get the innovation performance they need. This is the practical playbook they’ve been waiting for.” Andy Billings, Vice President Profitable Creativity, Electronic Arts “This is an invaluable step-by-step guide to sparking, scaling and sustaining a culture of bold innovation.” Ash Tailor, Global Brand & Marketing Director, LEGOLAND

Badass Making Cryptograms Awesome Again

Author: May Greenway

Publisher:

ISBN:

Category:

Page: 106

View: 740

This funny cryptogram puzzle book is the perfect way for you to get smarter and improve your mental faculties. This puzzle book includes 200 large-print puzzles. Each puzzle is completely different and unique and features a wide variety of famous quotes. The perfect gift for beginners and advanced alike.
Self-Help

You Are a Badass

Author: Jen Sincero

Publisher: Hachette UK

ISBN:

Category: Self-Help

Page: 256

View: 104

YOU ARE A BADASS IS THE SELF-HELP BOOK FOR PEOPLE WHO DESPERATELY WANT TO IMPROVE THEIR LIVES BUT DON'T WANT TO GET BUSTED DOING IT. In this refreshingly entertaining how-to guide, bestselling author and world-traveling success coach, Jen Sincero, serves up 27 bitesized chapters full of hilariously inspiring stories, sage advice, easy exercises, and the occasional swear word, helping you to: - Identify and change the self-sabotaging beliefs and behaviours that stop you from getting what you want. - Create a life you totally love. And create it NOW! - Make some damn money already. The kind you've never made before. By the end of You Are a Badass, you'll understand why you are how you are, how to love what you can't change, how to change what you don't love, and how to use The Force to kick some serious ass.
Self-Help

You Are a Badass Every Day

Author: Jen Sincero

Publisher: Hachette UK

ISBN:

Category: Self-Help

Page: 224

View: 463

For anyone who has ever had trouble staying motivated while trailblazing towards success, YOU ARE A BADASS EVERY DAY is the concise, crystal clear companion which will keep you fresh, grateful, mighty, and driven. In one hundred exercises, reflections, and cues that you can use to immediately realign your mind and keep your focus unwavering, this guide will show you how to keep the breakthroughs catalyzed by Sincero's iconic books YOU ARE A BADASS and YOU ARE A BADASS AT MAKING MONEY going. Owning your power to ascend to badassery is just the first step in creating the life you deserve--YOU ARE A BADASS EVERY DAY is the accountability buddy you can keep in your back pocket to power through obstacles, overcome the doubts that hold you back from greatness, and keep the fires of determination roaring while you reach your goals.
Self-Help

You Are an Awesome Woman

Author: Becca Anderson

Publisher: Mango Media Inc.

ISBN:

Category: Self-Help

Page: 110

View: 882

Adjust Your Attitude With Daily Affirmations Master the art of thinking happy: You know what they say about happiness—it’s an “inside job”—which is 100 percent true. Use the affirmations, quotes, and ideas in this book as a set of tools for your own self-development. They are for “inner work.” Much has to do with adjusting your attitude. Depending on the day, it might be a slight adjustment or a major overhaul, but the more you practice daily affirmations, the fewer adjustments you’ll need. One day you will realize you have mastered the art of “thinking happy” and are looking at the bright side of life, every day. Incorporating positive thoughts as a daily practice will build mental muscle and help you achieve the all-important optimistic way of thinking. Becoming a better you: Author Becca Anderson is a champion of undertaking the inner journey of working toward a better you. She is also a strong advocate for believing in yourself and loving yourself more each and every day. These are habits that can be reinforced by practices such as journaling, creating your own affirmations, and talking to yourself positively. Build your inner optimism: Like an engine driving you toward greater things, self-belief brings you closer to your life’s purpose, your personal mission, and will absolutely make you a happier camper. Daily affirmations help build an optimistic mindset. So, give it a try! It’s as easy as pie and just as sweet. In You Are An Awesome Woman you will learn: • How the habit of daily affirmations can lead to thinking happy • What it takes to build a more confident and better you • The art of positive attitude adjustment Readers of other Becca Anderson favorites such as Prayers for Hard Times, Badass Women Give the Best Advice, The Book of Awesome Women, and Badass Affirmations will love You Are An Awesome Woman.

Badass Brittany Mom

Author: Hopeful Designs

Publisher:

ISBN:

Category:

Page: 112

View: 537

This is an awesome College Ruled, 110 Page Journal with a matte finish. This makes a perfect gift for anyone and for any occasion.The perfect gift for students and professionals alike. Brittany Dog Owner Gifts. Badass Brittany Mom Funny Dog Lover Pet Owner Gift. This is the perfect graphic journal for a dog lover, and Brittany owner and a person who loves dogs and keeps them as pets. If you think that this adorable four legged creature is a human's best friend, then this Brittany mom print is perfect for you. Featuring a paw print and a funny quote saying Badass Brittany Mom, this Brittany lover journal is perfect for making notes at work or while walking your pet in the park. Show that you are a proud Brittany owner with this great journal. Please check out other items we have for sale at our Amazon Store here: https: //www.amazon.com/stores/page/8B95E58D-DFA5-40E1-B014-EAC11151D289Remember to check back often we are always adding new product

Badass Cane Corso Mom

Author: Hopeful Designs

Publisher:

ISBN:

Category:

Page: 112

View: 843

This is an awesome College Ruled, 110 Page Journal with a matte finish. This makes a perfect gift for anyone and for any occasion.The perfect gift for students and professionals alike. Cane Corso Dog Owner Gifts. Badass Cane Corso Mom Funny Dog Lover Pet Owner Gift. This is the perfect graphic journal for a dog lover, and Cane Corso owner and a person who loves dogs and keeps them as pets. If you think that this adorable four legged creature is a human's best friend, then this Cane Corso mom print is perfect for you. Featuring a paw print and a funny quote saying Badass Cane Corso Mom, this Cane Corso lover journal is perfect for making notes at work or while walking your pet in the park. Show that you are a proud Cane Corso owner with this great journal. Please check out other items we have for sale at our Amazon Store here: https: //www.amazon.com/stores/page/8B95E58D-DFA5-40E1-B014-EAC11151D289Remember to check back often we are always adding new product

Badass Miniature Pinscher Mom

Author: Hopeful Designs

Publisher:

ISBN:

Category:

Page: 112

View: 615

This is an awesome College Ruled, 110 Page Journal with a matte finish. This makes a perfect gift for anyone and for any occasion.The perfect gift for students and professionals alike. Miniature Pinscher Dog Owner Gifts. Badass Miniature Pinscher Mom Funny Dog Lover Pet Owner Gift. This is the perfect graphic journal for a dog lover, and Miniature Pinscher owner and a person who loves dogs and keeps them as pets. If you think that this adorable four legged creature is a human's best friend, then this Miniature Pinscher mom print is perfect for you. Featuring a paw print and a funny quote saying Badass Miniature Pinscher Mom, this Miniature Pinscher lover journal is perfect for making notes at work or while walking your pet in the park. Show that you are a proud Miniature Pinscher owner with this great journal. Please check out other items we have for sale at our Amazon Store here: https: //www.amazon.com/stores/page/8B95E58D-DFA5-40E1-B014-EAC11151D289Remember to check back often we are always adding new products.