A complete update to the ultimate reference guide on bloggingbasics! The increase in the number of blogs is seemingly endless andcontinues to grow at a phenomenal rate, thanks in part to the riseof smartphones, tablets, and blogging applications. With this kindof popularity, how can a blogger stand out from the rest of themasses? This all-in-one guide is packed with detailed informationand advice that helps you create and solidify your place in theblogosphere. You’ll learn how to get started, use bloggingtools, collaborate with other bloggers, become a part of mobileblogging, and much more. Covers getting started, working with blogging software, othertools, blog marketing, microblogging (including Twitter), makingmoney with your blog, and corporate and niche blogging Helps new bloggers become active and productive members of theblogging community Provides vital information for both hobby bloggers and thosewho want to build a career around blogging Blogging All-in-One For Dummies, 2nd Edition cuts throughthe clutter and offers you a fun and friendly reference guide tostarting and maintaining a successful blog.
Everything you need to know about WordPress If you strive to have a blog that suits your needs, delights your readers, and keeps visitors coming back for more, this book is your ace in the hole! Offering you cream-of-the-crop guidance from eight bestselling books, WordPress All-in-One For Dummies is the only reference you need to get a handle on blogging basics, use SEO and social media tricks to drive traffic to your site, customize your blog with plugins and themes, and so much more. WordPress powers more than 25% of the web—and for good reason. It's a state-of-the-art blog-publishing platform that makes your site look professional, lets it be searchable, and provides readers with a pleasant user experience. Whether you're just dreaming up your first blog or want to learn to use the latest version of the software to keep your site up to date, WordPress All-in-One For Dummies is the way to go! Build your site foundation and become an admin pro Personalize your site with themes and plugins Use SEO and social media to extend your site Read and understand site analytics WordPress is free—and with a bit of help from this how-to guide, it can also be easy!
Get the whole picture and learn to create a successful onlinecontent marketing program Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands need to buildlasting connections with the right customers online through aneffective online content marketing strategy, and this book showsyou how. It explores ways to create a content marketing strategy,identify the content that will keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step-by-step guidance. Content marketing is an essential element of successful onlinemarketing and brand-building; this book shows you how to begincreating and distributing content online to market yourbusiness Explains why content marketing is important and how to createan online content marketing strategy, which tools to use, and whatto avoid Shows how to create content and get it published online in longor short form Offers plenty of tips, case studies, and worksheets to ensuresuccess Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies gives you the tools to create a program that works.
The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more. Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization Gives you trusted information on Internet security Covers niche and advanced e-commerce topics If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.
The leading book on Microsoft Office, now fully updated for Office 2010 Microsoft Office, the world's leading productivity suite, has been updated with new tools. Veteran Office users as well as newcomers will need the comprehensive information in this bestselling All-in-One guide. With a self-contained minibook devoted to each Office application plus minibooks on how Office works together and how you can expand its usefulness, Office 2010 All-in-One For Dummies gets you up to speed and answers the questions you'll have down the road. Microsoft Office is the office productivity suite used around the globe; nearly every business worker encounters it daily The 2010 revision will affect all applications in the suite Eight minibooks cover Word, Excel, PowerPoint, Outlook, Access, Publisher, common Office tools, and ways to expand Office productivity Also covers the new online versions of Word, Excel, and PowerPoint as well as changes to the interface and new tools and techniques Office 2010 All-in-One For Dummies makes it easy to learn to use Office and gets you up and running on all the changes and enhancements in Office 2010.
Let this 96-page e-book show you the quick and easy way tolaunch your blog WordPress is among the most popular blogging platforms. Ifyou're ready to start your WordPress blog, this handy e-book willget you going. It gets right to the point, showing you how tocreate a WordPress.com account, navigate WordPress.com and use theDashboard, customize blog settings, use themes, organize your blog,and dress it up with widgets and upgrades. A special link todummies.com provides additional information, including videotutorials that boost your blog IQ. Read it today and have your blogup and running tomorrow! This highly focused e-book gives you the straight line onsetting up a blog using WordPress.com Walks you through creating your account, navigatingWordPress.com and using the Dashboard, choosing a theme for yourblog, customizing settings, and organizing your blog bycategories Provides further materials, including video tutorials onestablishing settings and privacy controls, plus step-by-stepinstructions for setting up your blog Launch a WordPress.com Blog In A Day For Dummies is thequick and easy way to join the blogosphere with WordPress.com.
Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.