Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
Accounts are just as important as any other aspect of a business, and can be crucial to its prosperity and even survival. In ""doing the books"" you will be at the very heart of the business, with your hands on the controls. You will be involved in the management of its assets and liabilities, its expenses and its profit margins. The more control you have over these, and the records and figurework on which they are based, the better you will be able to control your own business.
Originally published in the pre-EU-accession period, this E-Book edition of Doing Business with Lithuania has been updated to take account of the post-accession changes to the legal and fiscal environment. It remains a definitive appraisal of the economic system and investment climate, including an examination of the legal structure and business regulation, information on the financial sector and unique best practice on all aspects of trading with and investing in Lithuania. The guide also provides an overview of key sectors of trade and investment. CONTRIBUTORS INCLUDE+AJ8: the Lithuanian Development Agency, law firm Lideika, Petrauskas, Valiunas ir Partneriai, and the Lithuanian Association of Finance Analysts. Other valuable sources include local offices of Deloitte & Touche, Prime Real Estate, Prime Investment and AWS Structured Finance.
Now in its sixth edition, Business Policy and Strategy: An Action Guide, Sixth Edition provides students with an analysis of how basic functions - such as marketing, finance, production, operations, R & D, and human resources are coordinated to develop business policy. The authors demonstrate the how-tos of formulating, implementing, and evaluating corporate strategy. Students will understand strategic management - its decision-making processes, interface with environmental change, formulation of strategic alternatives, executive decision making, and built-in synergy. The importance of business policy and strategy has surged to the forefront of the business world. Internationalization of business, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures - coupled with a new emphasis on shareholder value - contribute to a feeling of uncertainty in the global marketplace. On top of this, the constantly changing e-commerce environment makes strategic planning even more essential. Students need to know how to function in this business environment. The authors provide a concise review of basic and alternative policies in strategy formulation. They use a case study of business situations that give students a powerful tool and efficient tool for mastering strategy development. The book blends practicality and realism - based on the authors' years of experience in corporate industry and management development - with advances in theory. The definitive supplementary text, Business Policy and Strategy: An Action Guide, Sixth Edition captures the business curriculum in one action packed volume.
NEW video material for every level, bringing the world of business into the classroom Practical, functional language presented and practised in a work-related context Real-world case studies offer authentic and engaging insights into key business issues Commentary on each case study from the Cranfield School of Management The same video material is featured on both the Student's Book DVD-ROM and the Teacher's Class DVD, so that students can learn both in and out of the classroom FORTHCOMING Online Workbook gives teachers the tools to track student progress, provide more personalized learning and communicate with students outside class. Additional writing and reading materials available on the Business Result Teacher's Site
Collins English for Business is a new series of self-study skills books which focus on the language you really need to do business in English - wherever you are in the world. Each title includes tips on how to communicate effectively and how to communicate inter-culturally.
Business Benchmark Second edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS. The Personal Study Book is intended as reinforcement of the material studied in the Business Benchmark Student's Book. It contains extra vocabulary, grammar and writing skills activities, based on the Student's Book units and a full answer key to all its exercises. This pocket-sized book is compatible with either the BULATS or Business Preliminary version of the course.
Endorsed by OCR, this is an essential textbook for all students on the OCR National Level 2 in Business course. The full-colour book offers plenty of guidance for assessment including practice assignments for each unit.
During his lifetime, William Gaddis (1922–1998) evaded biographical questions, never read from his work publicly, and didn't allow his photograph to appear on his books. Before his novelJ R (1975) won Gaddis the National Book Award and some measure of renown, he had given up the bohemian world of 1950s Greenwich Village for a series of corporate jobs that both paid the bills and provided an inside view of the encroachment of market values into every corner of American culture. By illustrating the interconnectedness of Gaddis's life and work, Tabbi, among his foremost interpreters, demystifies the “difficult author” and shows a writer who was as attuned as any to the way Americans talk, and who sensitively chronicled the gradual commodification of artistic endeavor. Illuminating, heartbreaking, and masterful, Tabbi's book gives us the most subtly drawn portrait to date of one of the twentieth century's seminal novelists.
What is it about McDonald's that has enabled it to produce more millionaires from within its ranks than any company in history? What earns the undying respect and loyalty of its franchisees, vendors, and 47 million customers served daily, from Moscow to Evansville to Rio de Janeiro? And how does it continue to expand its products, retool its image, and become more popular with each passing year? Few authors are as qualified to answer those questions as company insider Paul Facella. Beginning behind the counter at age 16, Paul literally grew up at McDonald's. From counter, to grill, to Regional Vice President, he has, over the course of his distinguished 34-year career, developed an intimate knowledge of the fast-food giant's management practices and culture. He's also forged personal ties to its legendary leaders, including founder Ray Kroc and CEOs Fred Turner, Mike Quinlan, Jack Greenberg, former President Ed Rensi, and current CEO Jim Skinner. Everything I Know Ab out Business I Learned at McDonald's delivers an up-close-and-personal look at a company where talent is cultivated and encouraged to thrive, from the individual restaurant to the corner office. With the help of in-depth interviews and “in their own words” commentaries from company executives, franchisees, and vendors, he explores McDonald's result-driven culture, and reveals the core principles, first laid down by founder Ray Kroc in 1955, that have successfully guided the company for more than five decades. Finally, Paul distills all that knowledge and experience into powerful lessons on teamwork, leadership, integrity, communication, and relationship building that you'll use to achieve stellar results in your company-whether your goal is to build an international business empire of your own, or just the best darned shop in town.
Nowhere else will you find such a wealth of practical, experiential advice along with plenty of worksheets, checklists, samples, examples, and anecdotes from the authors' years in nonprofit management. With wisdom, know-how, an eye on detail, the authors show you how to produce a special event, whether a sidewalk sale or a glamorous gala, to make money and friends in the name of your cause.--Provided by Amazon.com.