Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods and theories with those of contemporary business practices and theories. In this latest edition, Jordan retains enduring, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. Business Anthropology explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and nonprofit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs, and see old realities in new ways.
Using a set of case studies conducted in the United States, China, India, Nigeria, and Cambodia, Maryann McCabe and Elizabeth K. Briody examine cultural change in everyday life, or more specifically, the process of human perception and action in the instigation of change.
Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research. Gaining these broader perspectives is essential as business anthropologists transcend being mere research technicians and seek to influence organizational policies and strategies. Opening chapters deal with the current status of the field and its relationship to ecological and cultural sustainability. This is followed by discussions of the intellectual foundations of anthropology and their continued importance to business anthropology. An array of chapters provides illustrative applications of business anthropology in order to demonstrate the field's unique and powerful potentials within both scholarly and practitioner research. The book concludes with a discussion of the role of business anthropologists in dealing with indigenous people, rural populations, and cultural enclaves. Increasingly, businesses seek to connect with such communities even though mainstream leaders and negotiators often lack the skills necessary to effectively do so. Business anthropologists, with their dual background in business and cultural diversity are poised to excel in this capacity. An appendix by Robert Tian, editor of the International Journal of Business Anthropology, provides a useful overview of the field as it now exists. As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
The International Journal of Business Anthropology (IJBA) is a double-blinded peer reviewed journal focusing upon business anthropology. Topics of interest include, but are not limited to, general business anthropology theories and methods; management; marketing; consumer behaviour; product design and development; knowledge management and competitive intelligence; human resources management; and international business. Practitioners, students, community members, and faculty from all disciplines are encouraged to submit articles. IJBA was originally published by the North American Business Press (NABP) biannually, and is currently published by Cambridge Scholars Publishing, beginning with this volume.
This issue of the International Journal of Business Anthropology contains seven articles including a special section of four papers from Japan with an editorial commentary. The editorial commentary briefly introduces business anthropology in Japan and the goals of editing a collection of articles from Japan. The first essay, “From ‘Galapagos Syndrome’ to Globalization: Japanese Businesses between Tradition and Virtual Reality” by Mary Reisel, presents the cultural factors that block traditional Japanese corporations from adapting faster to globalization, and explores the growing gap between them and the new virtual industries that are rapidly advancing. The second, “Variability of Boundary and Meaning of Diversity Attributes: Studies from Diversity Management at a Japanese SME” by Noriko Yagi, argues that an anthropological approach can contribute more to furthering understanding about the effect of diverse people working together in naturally occurring work groups. The third paper, “Creation of Corporate Identity: The Role of Rites and Symbol in Management” by Yi Zhu, examines by anthropological methods the ways in which a corporate entity’s rites and symbols in management help construct a unique corporate identity, and the ways in which community members can cultivate a strong sense of belonging. The fourth article, “The New Business of Buddhism” by Yuko Nakamura, discusses the recent phenomenon of Japanese Buddhist organizations engaging in economic ventures such as restaurant businesses. The fifth essay, “Shared Business Culture Value: An Anthropological Study of the Endogenous Mechanism of Islamic Food Safety in China” by Shao-Hong Yong et al., proposes a conceptual model of a “Shared Business Culture Value” as the endogenous mechanism of Islamic food safety in China. The sixth paper, “Enterprise Anthropology: The Fourth Evolution of Anthropology” by Zhang Jijiao, regards the development of enterprise anthropology as the fourth evolution of anthropology. The final essay, “Resolving Conflict and Business Anthropology” by Alf H. Walle, argues that business anthropologists have unique skills for facilitating conflict resolution in many situations.
In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.
The textbook contains thirteen chapters, each of which attempts to synthesize the research on a particular prominent theme in business anthropology. Further, we have tried to ensure that pioneering and key works are referenced, but space limitations prevent us from being able to adopt an all-inclusive approach. This is not intended to slight any researcher whose publication may be omitted. Indeed, some of our own close colleagues are included in this very company. However, an exhaustive review of all literature in the field is beyond the scope of this slender volume. Students are encouraged to work with the endnotes for each chapter, in searching out additional references. We hope that the text provides an adequate start in this direction.
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
NAPA Bulletin is a peer reviewed occasional publication ofthe National Association for the Practice of Anthropology,dedicated to the practical problem-solving and policy applicationsof anthropological knowledge and methods. peer reviewed publication of the National Association for thePractice of Anthropology dedicated to the practical problem-solving and policyapplications of anthropological knowledge and methods most editions available for course adoption