Assessment is messy. Day-to-day, in-the-moment assessments not only reveal information that drives future instruction but also offer a comprehensive picture of students’ abilities and dispositions toward learning. As teachers, we might know what this looks and feels like, yet it can be hard to put into action—hence the messiness. Say hello to digital student portfolios—dynamic, digital collections of authentic information from different media, in many forms, and with multiple purposes. Using digital portfolios to capture student thinking and progress allows us to better see our students as readers, writers, and learners—and help students see themselves in the same way! Matt Renwick’s Digital Portfolios in the Classroom is a guide to help teachers sort through, capture, and make sense of the messiness associated with assessment. By shining a spotlight on three types of student portfolios—performance, process, and progress—and how they can be used to assess student work, Renwick helps educators navigate the maze of digital tools and implement the results to drive instruction.
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Re-civilize Life Online! PROVEN Conflict Management and Prevention for Social Media and the Web Ever seem like the Web is just one big screaming match? Ever feel like you’re refereeing a worldwide tantrum on YOUR social media sites, blogs, and online forums? That’s not good for your goals—or your sanity. Stop. Now. Step back. Take a breath. And solve the problem. Thought you couldn’t? You can: there are proven best practices for getting people to be civil online. Even when they disagree. Even if they’re complaining. You can avoid misunderstandings that lead to flame wars, and promote constructive conversation amongst those with strongly held views. And, finally, you can handle the people that just can’t be civilized. Today, these skills are flat-out imperative. Everyone who leads, curates, manages, or participates in online communities needs them. Andrea Weckerle hasn’t just compiled them: she’s created a 30-Day Action Plan for restoring civility to your corner of the digital world. This plan works—and not one moment too soon. Master the foundational skills you need to resolve and prevent conflict online Understand the dynamics of each online conflict, from procedural disputes to online lynch mobs Stay cool and effectively manage conflict in even the highest-pressure online environments Differentiate between what people say and what they really want Create a positive online footprint—or start cleaning up a negative image Recognize online troublemakers and strategize ways to handle them Manage your own anger—and, when necessary, express it online safely and productively Strategically manage others’ online hostility and frustration Limit risks to your organization’s online reputation due to actions it can’t control Draft and implement corporate social media policies that actually work
Streetwise help for creating and implementing a total Internet marketing plan You can't run a successful marketing program without a comprehensive marketing plan. Especially not when you're working in cyberspace—the most exciting, challenging, volatile, and potentially rewarding medium ever. This book gives you a comprehensive framework for producing and executing a customized Internet marketing plan. Marketing communications veteran Kim Bayne supplies you with a clear set of step-by-step procedures for establishing, implementing, evaluating, and managing your company's online presence. The Internet Marketing Plan gives you what you need to: Research and write a sophisticated, comprehensive Internet marketing plan Understand the major differences between traditional marketing and the Internet Find new places and ways to publicize your Internet presence Integrate Internet marketing efforts into your company's overall strategy Establish budgets and allocate funds for a continuing Internet marketing presence Select the best staffing options, outside vendors, pricing, and service. On the Disk you'll find: All the worksheets, checklists, templates, and document outlines you need to manage every phase of the Internet marketing program æ from initial research and budgeting to planwriting and implementation A time-saving browser bookmark file containing every Web site URL referenced in the book, organized by chapter.
With increasing numbers of households using computers, and a growing interest in the Internet, novice users are looking to learn how to weave through the Web's endless information highway. CD includes hundreds of megabytes of valuable programs mentioned in the text.
For anyone interested in starting their own record label - because they want to make a career from scouting signing, and marketing new talent, or because they want to produce and promote their own music - now is the time! As veteran author Daylle Deanna Schwartz reveals in this edition of 'Start & run your own record label', today's market offers more opportunity than ever before to make money as an independent record label. 'Start & run your own record label' is the perfect guidebook to building your own record business from the ground up. Written from the perspective of an industry insider who started and ran her own record label, and packed full of A-Z advice, tips, and solid how-to information from industry pros, this indispensable reference offers useful strategies for novices and professionals alike. The book reflects interviews with over 100 industry pros. including Danny Goldberg (chairman and CEO of Artemis Records), recording artist EL-P (Definitive Jux Records). Dave Roberge (president of Everfine Records), recording artist Jonatha Brooke (Bad Dog Records), Damon Dash (founder of Roc-a-Fella records); the five top indie distributors (ADA, Navarre, Caroline, Red, Koch); as well as the editors of top music magazines, radio MDs, and industry publicists.
Written by nationally recognized Internet law experts, E-Business Legal Handbook provides specific guidance on how to manage risk and avoid liability in the full range of e-business transactions. it spells out the preventive law and client planning strategies companies can take to avoid costly Internet-related lawsuits. You'll discover practical solutions for: Creating and establishing a corporate identity Going online Entering into and enforcing contracts Collecting revenue/establishing payment systems Establishing a marketing presence Distributing products Planning for strategic use of jurisdiction Civil liability in cyberspace Assuring Internet security Resolving cyberspace disputes and more Always Current E-Business Legal Handbook is completely up-to-date. But to make sure you're always abreast of the latest legal developments, you will automatically receive -- risk-free with no obligation to purchase -- updates and/ or new editions. You will be billed separately at the then-current price. Upon receipt, you will have 30 days to purchase or return. Of course, you may cancel this automatic supplementation program at any time simply by notifying Aspen Law & Business in writing.
For years, Counter Hack has been the primary resource for every network/system administrator and security professional who needs a deep, hands-on understanding of hacker attacks and countermeasures. Now, leading network security expert Ed Skoudis, with Tom Liston, has thoroughly updated this best-selling guide, showing how to defeat today’s newest, most sophisticated, and most destructive attacks. For this second edition, more than half the content is new and updated, including coverage of the latest hacker techniques for scanning networks, gaining and maintaining access, and preventing detection. The authors walk you through each attack and demystify every tool and tactic. You’ll learn exactly how to establish effective defenses, recognize attacks in progress, and respond quickly and effectively in both UNIX/Linux and Windows environments. Important features of this new edition include All-new “anatomy-of-an-attack” scenarios and tools An all-new section on wireless hacking: war driving, wireless sniffing attacks, and more Fully updated coverage of reconnaissance tools, including Nmap port scanning and “Google hacking” New coverage of tools for gaining access, including uncovering Windows and Linux vulnerabilities with Metasploit New information on dangerous, hard-to-detect, kernel-mode rootkits
Everything an aspiring entrepreneur needs to know about starting and maintaining a small business--from turning a raw proposal into a workable business plan to keeping accurate records and avoiding audits--is presented in the highly readable style that has made this the bestselling small-business book of all time. 20 b&w illus., charts, and tables.
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.