Data Mining for Business Analytics: Concepts, Techniques, and Applications in R presents an applied approach to data mining concepts and methods, using R software for illustration Readers will learn how to implement a variety of popular data mining algorithms in R (a free and open-source software) to tackle business problems and opportunities. This is the fifth version of this successful text, and the first using R. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: • Two new co-authors, Inbal Yahav and Casey Lichtendahl, who bring both expertise teaching business analytics courses using R, and data mining consulting experience in business and government • Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students • More than a dozen case studies demonstrating applications for the data mining techniques described • End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented • A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions www.dataminingbook.com Data Mining for Business Analytics: Concepts, Techniques, and Applications in R is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology.
Learn how to develop models for classification, prediction, and customer segmentation with the help of Data Mining for Business Intelligence In today's world, businesses are becoming more capable of accessing their ideal consumers, and an understanding of data mining contributes to this success. Data Mining for Business Intelligence, which was developed from a course taught at the Massachusetts Institute of Technology's Sloan School of Management, and the University of Maryland's Smith School of Business, uses real data and actual cases to illustrate the applicability of data mining intelligence to the development of successful business models. Featuring XLMiner, the Microsoft Office Excel add-in, this book allows readers to follow along and implement algorithms at their own speed, with a minimal learning curve. In addition, students and practitioners of data mining techniques are presented with hands-on, business-oriented applications. An abundant amount of exercises and examples are provided to motivate learning and understanding. Data Mining for Business Intelligence: Provides both a theoretical and practical understanding of the key methods of classification, prediction, reduction, exploration, and affinity analysis Features a business decision-making context for these key methods Illustrates the application and interpretation of these methods using real business cases and data This book helps readers understand the beneficial relationship that can be established between data mining and smart business practices, and is an excellent learning tool for creating valuable strategies and making wiser business decisions.
Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts and terminologies and give many examples of real-world applications. The first part of the book introduces business data and recent technologies that have promoted fact-based decision-making. The authors look at how business intelligence differs from business analytics. They also discuss the main components of a business analytics application and the various requirements for integrating business with analytics. The second part presents the technologies underlying business analytics: data mining and data analytics. The book helps you understand the key concepts and ideas behind data mining and shows how data mining has expanded into data analytics when considering new types of data such as network and text data. The third part explores business analytics in depth, covering customer, social, and operational analytics. Each chapter in this part incorporates hands-on projects based on publicly available data. Helping you make sound decisions based on hard data, this self-contained guide provides an integrated framework for data mining in business analytics. It takes you on a journey through this data-rich world, showing you how to deploy business analytics solutions in your organization.
An essential guide to two burgeoning topics in machine learning – classification trees and ensemble learning Ensemble Classification Methods with Applications in R introduces the concepts and principles of ensemble classifiers methods and includes a review of the most commonly used techniques. This important resource shows how ensemble classification has become an extension of the individual classifiers. The text puts the emphasis on two areas of machine learning: classification trees and ensemble learning. The authors explore ensemble classification methods’ basic characteristics and explain the types of problems that can emerge in its application. Written by a team of noted experts in the field, the text is divided into two main sections. The first section outlines the theoretical underpinnings of the topic and the second section is designed to include examples of practical applications. The book contains a wealth of illustrative cases of business failure prediction, zoology, ecology and others. This vital guide: Offers an important text that has been tested both in the classroom and at tutorials at conferences Contains authoritative information written by leading experts in the field Presents a comprehensive text that can be applied to courses in machine learning, data mining and artificial intelligence Combines in one volume two of the most intriguing topics in machine learning: ensemble learning and classification trees Written for researchers from many fields such as biostatistics, economics, environment, zoology, as well as students of data mining and machine learning, Ensemble Classification Methods with Applications in R puts the focus on two topics in machine learning: classification trees and ensemble learning.
Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives. This book looks at both classical and recent techniques of data mining, such as clustering, discriminant analysis, logistic regression, generalized linear models, regularized regression, PLS regression, decision trees, neural networks, support vector machines, Vapnik theory, naive Bayesian classifier, ensemble learning and detection of association rules. They are discussed along with illustrative examples throughout the book to explain the theory of these methods, as well as their strengths and limitations. Key Features: Presents a comprehensive introduction to all techniques used in data mining and statistical learning, from classical to latest techniques. Starts from basic principles up to advanced concepts. Includes many step-by-step examples with the main software (R, SAS, IBM SPSS) as well as a thorough discussion and comparison of those software. Gives practical tips for data mining implementation to solve real world problems. Looks at a range of tools and applications, such as association rules, web mining and text mining, with a special focus on credit scoring. Supported by an accompanying website hosting datasets and user analysis. Statisticians and business intelligence analysts, students as well as computer science, biology, marketing and financial risk professionals in both commercial and government organizations across all business and industry sectors will benefit from this book.
Mine valuable insights from your data using popular tools and techniques in R About This Book Understand the basics of data mining and why R is a perfect tool for it. Manipulate your data using popular R packages such as ggplot2, dplyr, and so on to gather valuable business insights from it. Apply effective data mining models to perform regression and classification tasks. Who This Book Is For If you are a budding data scientist, or a data analyst with a basic knowledge of R, and want to get into the intricacies of data mining in a practical manner, this is the book for you. No previous experience of data mining is required. What You Will Learn Master relevant packages such as dplyr, ggplot2 and so on for data mining Learn how to effectively organize a data mining project through the CRISP-DM methodology Implement data cleaning and validation tasks to get your data ready for data mining activities Execute Exploratory Data Analysis both the numerical and the graphical way Develop simple and multiple regression models along with logistic regression Apply basic ensemble learning techniques to join together results from different data mining models Perform text mining analysis from unstructured pdf files and textual data Produce reports to effectively communicate objectives, methods, and insights of your analyses In Detail R is widely used to leverage data mining techniques across many different industries, including finance, medicine, scientific research, and more. This book will empower you to produce and present impressive analyses from data, by selecting and implementing the appropriate data mining techniques in R. It will let you gain these powerful skills while immersing in a one of a kind data mining crime case, where you will be requested to help resolving a real fraud case affecting a commercial company, by the mean of both basic and advanced data mining techniques. While moving along the plot of the story you will effectively learn and practice on real data the various R packages commonly employed for this kind of tasks. You will also get the chance of apply some of the most popular and effective data mining models and algos, from the basic multiple linear regression to the most advanced Support Vector Machines. Unlike other data mining learning instruments, this book will effectively expose you the theory behind these models, their relevant assumptions and when they can be applied to the data you are facing. By the end of the book you will hold a new and powerful toolbox of instruments, exactly knowing when and how to employ each of them to solve your data mining problems and get the most out of your data. Finally, to let you maximize the exposure to the concepts described and the learning process, the book comes packed with a reproducible bundle of commented R scripts and a practical set of data mining models cheat sheets. Style and approach This book takes a practical, step-by-step approach to explain the concepts of data mining. Practical use-cases involving real-world datasets are used throughout the book to clearly explain theoretical concepts.
Web-based applications provide the power of desktop and server applications with the exibility and accessibility of the web. Using web browsers, users can securely access applications from anywhere within the reach of the company intranet or extranet. The special issue strives to explore the advanced web-based information systems and database applications in healthcare area. Healthcare organizations are undergoing major reorganizations and adjustments to meet the increasing demands of improved healthcare access and quality, as well as lowered costs. As the use of information technology to process medical data increases, much of the critical information necessary to meet these challenges is being stored in digital format. Web-enabled information technologies can provide the means for greater access and more effective integration of healthcare information from disparate computer applications and other information resources. This book presents studies from leading researchers and practitioners focusing on the current challenges, directions, trends, and opportunities associated with heal- care organizations and their strategic use of web-enabled technologies. Managing healthcare information systems with web-enabled technologies is an excellent ve- cle for understanding current and potential uses of Internet technology in the broad areas of healthcare and medical applications.
Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.
Data mining provides a set of new techniques to integrate, synthesize, and analyze tdata, uncovering the hidden patterns that exist within. Traditionally, techniques such as kernel learning methods, pattern recognition, and data mining, have been the domain of researchers in areas such as artificial intelligence, but leveraging these tools, techniques, and concepts against your data asset to identify problems early, understand interactions that exist and highlight previously unrealized relationships through the combination of these different disciplines can provide significant value for the investigator and her organization.
The Third Edition of this well-received text analyses the fundamental concepts of data warehousing, data marts, and OLAP. The author discusses, in an easy-to-understand language, important topics such as data mining, how to build a data warehouse, and potential applications of data warehousing technology in government. Besides, the text compares and contrasts the currently available software tools used to design and develop data warehouses. While retaining the six existing case studies, it gives four new case studies: HARBOR, A Highly Available Data Warehouse A Typical Business Data Warehouse for a Trading Company Customer Data Warehouse for the World’s First and Largest Online Bank in the United Kingdom A German Supermarket EDEKA’s Data Warehouse The book, which is a blend of principles and real-life case studies, is intended as a text for students of B.Tech/M.Tech (Computer Science and Engineering), B.Tech/M.Tech (Information Technology), MBA, M.Sc. (Computer Science), M.Sc. (Information Technology), and MCA. It should also be of considerable utility and worth to software professionals and database practitioners.