Edward Johnston (1872?1944) was a man of letters ? mastercalligrapher, typeface designer and creator of the lettering and branding for the London Underground. Many were, and still are, influenced by his ideas on calligraphy and lettering, and those he tutored took his ideas and views into their own classes and to their own students. This detailed book looks at Johnston?s work and legacy. It considers his friendships and his philosophy, the people he worked with and the influence he had on them and others. Importantly, it gives details of the setting up of the craft community at Ditchling in Sussexand the craftspeople that were drawn to the village as a result.
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. * Fonts can alter the meanings of words right before your very eyes. * See what personalities fonts have, and what they reveal about YOUR personality. * Explore how you respond to fonts emotionally and can make fonts work for your message. * Be amazed that a font has the power to alter the taste of your food. This book is for anyone who is interested in giving words impact, who loves words and how they influence us.
Featuring more than 3,500 illustrations in full color and black and white, an extraordinarily detailed history of typography and alphabets chronicles the development of type design, techniques, and fashion, from the origins of writing to the present.