Business & Economics

Building an Entrepreneurial Organisation

Author: Simon Mosey

Publisher: Taylor & Francis

ISBN:

Category: Business & Economics

Page: 138

View: 233

Entrepreneurship is often focused on understanding new ventures, but the entrepreneurial flame is required in growing organisations too. This textbook examines how organisations can become more entrepreneurial to achieve sustainable growth. The authors show how entrepreneurship can be used to address crisis points of growth within small firms and to overcome the limitations of stagnation within large firms. By integrating entrepreneurship and innovation management, the book presents a framework to diagnose entrepreneurial behaviour within existing firms. Drawing upon research and reflecting practice across a range of industries, from football, through Silicon Valley, to the retail sector, it includes insights from leading practitioners. The authors build an understanding of entrepreneurship in context to provide diagnostic tools to help organisations make entrepreneurship central to their culture. This unique text is therefore useful reading for business students from advanced undergraduate to executive education.
Business & Economics

Values and Opportunities in Social Entrepreneurship

Author: K. Hockerts

Publisher: Springer

ISBN:

Category: Business & Economics

Page: 317

View: 953

Over the past few years social entrepreneurship has grown as a research field. In this 3rd volume in the series, contributions explore questions of values in social entrepreneurship as well as the identification and exploitation of social venturing opportunities.
Business & Economics

Entrepreneurial Marketing

Author: Ian Chaston

Publisher: Bloomsbury Publishing

ISBN:

Category: Business & Economics

Page: 400

View: 575

Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. New to this Edition: - Revised and updated throughout to take into account new developments in the field - Includes up-to-date and innovative coverage of the public sector, digital marketing and social media
Business & Economics

Exploring Entrepreneurship

Author: Richard Blundel

Publisher: SAGE

ISBN:

Category: Business & Economics

Page: 504

View: 670

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives. The expanded third edition of Exploring Entrepreneurship includes: • Additional coverage of entrepreneurship and the United Nations Sustainable Development Goals (SDGs), corporate entrepreneurship, variety and diversity in entrepreneurship, and entrepreneurial approaches to the delivery of public services • New and updated Case Studies that tackle cutting-edge practical issues • New and updated Researcher Profiles from leading international scholars • Enhanced Recommended Reading sections in each chapter with concise introductions to the latest research findings Essential online resources for students, including selected SAGE journal articles, pre-reading suggestions, self-assessment questions and revision tips, plus a range of lecturer resources, are available. Suitable reading for students taking modules in Entrepreneurship or Small Business Management at upper undergraduate and postgraduate levels.
Business & Economics

Female Entrepreneurship and the New Venture Creation

Author: Dafna Kariv

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 575

View: 957

Women represent the fastest growing group of entrepreneurs today. Despite the enormous economic contributions of this group, female entrepreneurship remains under-explored and inadequately covered in academic literature. Female Entrepreneurship and New Venture Creation aims to address this gap by shedding light on the unique aspects of female entrepreneurship. Tracing women’s journey along the venture creation process, Kariv’s book: highlights the creatively different ways in which women approach the entrepreneurial enterprise; takes into account different environmental and cultural constraints that impact female entrepreneurship; provides a theoretical framework for the venture creation process that is practical and broadly applicable; includes in-depth case studies drawn from contributors around the world. This book captures the diversity of female entrepreneurship and provides a valuable synthesis of the insights that emerge from the stories of women entrepreneurs around the world. It will be a valuable resource for students of entrepreneurship, as well as professionals.
Business & Economics

Five Characteristics of a Successful Entrepreneur

Author: Ryan Westwood

Publisher: Sourced Media Books, LLC

ISBN:

Category: Business & Economics

Page: 175

View: 980

Researchers and psychologists have spent decades working to dissect and analyze the personality characteristics intrinsic to successful entrepreneurs. While a number of theories have been advanced about what it takes to achieve entrepreneurial success, none have tapped directly into the collective wisdom of the entrepreneurs themselves. In The Five Characteristics of a Successful Entrepreneur, serial entrepreneurs Ryan Westwood and Travis Johnson recount their two year mission to survey 100,000 highly successful U.S. business CEOs and founders whose organizations have grossed at least $1 million in annual revenue. Armed with survey results from more than 2,600 respondents from across the nation, Mr. Westwood and Mr. Johnson take an in-depth look at the five personality traits most commonly identified as essential to entrepreneurial success. Filled with real-life examples, insightful analysis, and action plans at the end of each chapter, The Five Characteristics of a Successful Entrepreneur is an unprecedented journey into the rich, nuanced fabric that has made American entrepreneurs the most savvy and innovative on earth. It is a must-read for any aspiring entrepreneur seeking to follow a clear path to success—and for any accomplished entrepreneur seeking to impart the most salient, relevant advice to the next generation.
Business & Economics

Entrepreneurial Marketing

Author: Bjö Bjerke

Publisher: Edward Elgar Publishing

ISBN:

Category: Business & Economics

Page: 288

View: 620

Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
Business & Economics

Entrepreneurship in Tourism

Author: Andreas Walmsley

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 238

View: 725

The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions. Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
Business & Economics

Entrepreneurship: Theory, Process, Practice

Author: Donald F. Kuratko

Publisher: Cengage Learning

ISBN:

Category: Business & Economics

Page: 512

View: 239

Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 11e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap will teach you the necessary skills to become a leader in the industry. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Business & Economics

Entrepreneurship

Author: Thomas Grebel

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 224

View: 786

The entrepreneur has been neglected over the years in formal economic theorizing. Previously there has been only eclectic theories such as human capital theory and network dynamics which discuss certain perspectives of entrepreneurial behaviour. This insightful book closes this gap in entrepreneurship literature. Inspired by modern physics, author Thomas Grebel brings together an evolutionary methodology, along the way implicating quantum, graph, and percolation theory. Here, Grebel has provided a synthesis of all the main theories of entrepreneurship. Taking an interdisciplinary approach to the subject, this fascinating book opens up new ideas in modelling and the original thinking contained within will be of interest to all those working in the area of business and management as well as those in economics.