Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple, Nike, Samsung Electronics, BASF, GE, Johnson & Johnson, Unilever, and Method. New updated content in this second edition includes: New developments like the United Nations Sustainable Development Goals with concepts of biomimicry, circular economy, emerging issues management, and eco-innovation. Novel tools and examples for bringing sustainable products to market. New chapter dedicated to natural capital. Analysis of current green marketing methods and market trends. Best practices for making and marketing sustainable brands. For more information, visit the author's book website at www.greenerproducts.biz.
The European Union’s Eastern Partnership (EaP) countries (Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine) struggle with environmental challenges related to the consumption and end-of-life management of many harmful products. This policy manual considers the potential use and ...
Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.
This publication describes the successes, the efforts and the difficulties encountered with greener public purchasing within Member countries by focusing on the role and concerns of the officials that operate purchasing.
“A GREENER CHINA ? is a call for global leadership by the world’s fastest growing economic power. Environmental stewardship is vital to greater prosperity for China and the world. This book explains how healthy environments nurture healthy eco- nomies. It further shows how, given its leadership role, China can learn from environ- mental history and serve as a catalyst for a healthier planet. A greener China will create a treasure for its people and a legacy that will benefit everyone on Earth.” Professor Joe Grimm, Michigan State University
How green can you be? Green: Drive the speed limit Greener: Drive a fuel-efficient car Greenest: Bike or walk The perfect guide to help readers decide how to best spend their time and money to protect the environment, Green, Greener, Greenest offers flexible tips for everyday living, all categorized as "green," "greener," and "greenest." Cutting through the labeling and the hype, it helps readers choose the advice that fits their schedule, their budget, and their interests, with the understanding that there's never one "right way" to make a difference. This indispensable resource will grow with readers-whether a novice in green living or a veteran environmentalist-as their interests and needs change over time.
Product Policy in Europe: New Environmental Perspectives presents an overview and assessment of a relatively new area of environmental policy in Europe. Whereas the more `traditional' environment policy mainly deals with individual emissions, waste and substances, product policy is a more comprehensive approach addressing the environmental impacts of products during their whole life cycle. The study reviews the current state of affairs and the prospects for product policy in the EU and Switzerland. It shows the relationship with other areas of environmental policy and the potential role of new instruments and approaches. Four case studies (on paint, batteries, public procurement and eco-labelling) illustrate the barriers and opportunities of product policy. Environmental policy makers and policy analysts will find useful information and recommendations in this book. It is also written for those who have a professional interest in reducing the environmental impact of products, including marketing managers, product developers, procurement officers and staff members of environmental and consumer organisations, standardisation and certification institutions, etc.
Green products have been around since the 1970s, but it’s only in recent years that they’ve become ubiquitous. It’s not because consumers suddenly prize sustainability above all. It’s because savvy green marketers are no longer trying to “sell the earth”—instead they’re promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits—the new rules—is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers—including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart—Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of “greenwashing,” teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. This book takes the best of Ottman’s previous groundbreaking work it into the 21st century. Her new rules relegate traditional “green guilt” approaches to the recycling bin of history, break green products out of their niche and, ultimately do a far better job of advancing the triple bottom line of people, profits, and planet.
Seminar paper from the year 2015 in the subject Environmental Sciences, grade: 1.7, Humboldt-University of Berlin (Life Sciences), course: Environmental Management and Information Systems, language: English, abstract: Recent global developments leaded to big environmental challenges like resource depletion, global warming and environmental degradation and the current population is using already 50 % more resources than the planet earth can provide. Hence people become more and more aware of environmental problems and the pressure for companies to act in an environmentally friendly way is increasing. Today much more than about 30 years ago, citizens, enterprises and institutions concern about these environmental problems. Thus ecological products, also called green products are increasingly marketed through green marketing. There are many chances of successfully market green products but many things have to be taken into account and to be analyzed before conducting green marketing. The aim of this paper is to describe general chances and problems of the marketing of ecological products and how problems can be mitigated. In addition strategies will be highlighted, how to overcome these problems and how to conduct green marketing successfully.
As computers become faster, use more energy, and older models become obsolete more quickly, the question is often asked: What can the engineering and computer science community do to make computing greener? Roadmap to Greener Computing defines the challenges involved in making computing more environmentally friendly and includes methods and techniques for overcoming them. The book provides a concise, simplified, and easily accessible examination of how computer infrastructure affects the environment. Divided into six stand-alone chapters, the text addresses green computing topics such as power consumption, cooling, manufacturing issues, and computer disposal as well as hot topics such as cloud computing and noise pollution in IT. It also explores the Eco-Design concept and the impact of CAD on the environment as well as potential areas for improvement in the future. Features Details the impact of the computer infrastructure life cycle on the environment and solutions for greener IT Presents methodologies, designs, frameworks and software development tools that can be used to compute energy efficiently Discusses designer and CAD applications that can reduce damage of products and the environment Examines noise pollution caused by computers and computerusers, its effects on their daily lives, and how to counteract it Covers the many options for handling obsolete computers, including upgrading and recycling Introduces the green capabilities of cloud computing Written by professionals with backgrounds in mechanical engineering, environmental engineering, design, software engineering, and computer science, this book discusses design and the environment, includes references to literature, and presents concrete day-to-day business scenarios, supplying a clear balance between theory and practice. It analyzes methodologies, designs, frameworks, and software development tools that can then be used to reduce the energy consumption or increase energy efficiencies in computing and influence the environment positively.
The definitive, practical, go-to resource guide on helping all charities become more "green" Nonprofit Guide to Going Green is your comprehensive learning tool to guide nonprofits and NGOs towards becoming greener. A desktop reference for any charitable organization to become greener, this essential book gives your organization the support it needs to take proactive steps to protect the environment while fulfilling its mission. Timely and clearly written, with contributions from experts from around the globe, Nonprofit Guide to Going Green leads the way in helping charities in all countries meet this challenge. Helps nonprofits green their efforts and carbon footprint * Shows CEOs, presidents, deans, marketing officers, board members proactive steps they can take to protect the environment * Teaches how to do a self-audit and plan for a more environmentally sensitive future * Nonprofit Guide to Going Green delivers a timely and essential call to action for this new century. Can your organization afford not to "go green?"
How can we use our carbon-based resources in the most responsible manner? How can we most efficiently transform natural gas, coal, or biomass into diesel, jet fuel or gasoline to drive our machines? The Big Questions today are energyrelated, and the Fischer-Tropsch process provides industrially tested solutions. This book offers a comprehensive and up-to-date overview of the Fischer-Tropsch process, from the basic science and engineering to commercial issues. It covers industrial, economic, environmental, and fundamental aspects, with a specific focus on 'green' concepts such as sustainability, process improvement, waste-reduction, and environmental care. The result is a practical reference for researchers, engineers, and financial analysts working in the energy sector, who are interested in carbon conversion, fuel processing or synthetic fuel technologies. It is also an ideal introductory book on the Fischer-Tropsch process for graduate courses in chemistry and chemical engineering.
Save some green by going green with these environmentally friendly gadgets! With concern for the future of our environment growing stronger and more serious every day, there has never been a better time to take a new approach to some of the most popular gizmos and gadgets on the market and learn how you can convernt to electronics that have minimal environmental impact. Green gadgets encompass everything from iPods to energy-efficient home entertainment devices to solar laptop chargers and crank-powered gizmos. This helpful resource explains how to research green gadgets, make a smart purchasing decision, use products you already own in a more environmentally friendly way, and say goodbye to electronics that zap both energy and money. Explore the environmental and financial benefits of green gadgets with this friendly reference Discusses which gadgets save energy-and which ones create energy Learn ways to offset your carbon footprint when you can't reduce consumption Get tips for understanding products labels and avoiding "greenwash" Discover how to calculate the energy and money your gadgets consume Get moving and start living green with this informative guide to environmentally and wallet-friendly gadgets! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Environmentally Improved Production Processes and Products introduces students at institutes of higher education, company management, civil servants, professional designers and process engineers to the field of environmentally oriented product and process improvement. The book deals with improvements that are integrated into processes and products. It differs from other books currently available in that it covers both production and products. It is also different because both social/economic and technical aspects of the improvement of products and production processes are dealt with, rather than the more usual focus either on technical or on social and/or economic aspects. Another characteristic is the wide range of production processes and products covered, ranging from bakeries to olive growing, from nuclear power plants to glues, from office chairs to breweries, and from television sets to steel plants. Geographical coverage ranges from Sweden to China and from India to Italy and the USA.
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
There has never been a greater need for an Australian green consumer guide to help people make informed choices about the products they buy. Tanya Ha responds to the shift in public debate about climate change toward actively seeking solutions with a practical guide that encourages consumers to become informed, get involved and to vote with their dollar. Packed with answers—practical tips and advice to help the reader make a real difference in their own lives—The Australian Green Consumer Guide is an essential, non-judgmental guide to making more ecologically sound consumer choices, whether you are shopping for food or fashion, cars or white goods.
The British Retail Consortium represents UK retailers of all sizes and sectors, and seeks to promote wider understanding of the industry's contribution to the UK economy. This yearbook provides information on the organisation, membership and activities, with a directory of membership. It contains an essay on the value of retailing within the economy as well as other perspectives on retailing, such as: corporate responsibility; emerging markets; falling margins and regional reviews.
For too long we've been led to believe there are only two choices when it comes to cleaning our homes: either spend an arm and a leg on green products, or pollute our homes and the environment with noxious chemicals. No longer! Cheaper, Greener, Cleaner: Ceiling to Floor Savings shatters this myth with easy-to-follow recipes for inexpensive, homemade cleaners that will allow you to save money while going green. Spend pennies, not dollars, for your cleaning and laundry needs. Do away with mystery ingredients with unpronounceable names. No more guessing what's really in your cleaning and laundry products. Everything you need to create cheaper, greener cleaning products is already in your kitchen or can be found easily at your local store. If you can make a cake mix, you will have no problem following the step-by-step recipes provided. It really is that simple. Cheaper, Greener, Cleaner: Ceiling to Floor Savings will show you how to clean your twenty-first century home at a nineteenth-century price!