Law

Legal Marketing in Brief

Author: Bob Weiss

Publisher: CreateSpace

ISBN:

Category: Law

Page: 180

View: 206

This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 3rd edition of Legal Marketing In Brief includes more than 80 practical, brief and easy-to-digest articles on law firm marketing and personal business development. These are tips not tomes, and you can implement them in your practice starting today. Every one is backed up by the latest independent data available. Topics include how to build and maintain an effective contact network, effective techniques for joining organizations, basic selling skills for lawyers, the latest on social media and web sites, why and which ratings are important to those vetting counsel, how much time lawyers should spend to effectively market and what activities yield the greatest results. Every article is based on what the author has seen as a marketing consultant in the law firms he advises-- both plaintiffs practices and firms focused on corporate, transactional and defense files. The author has written more than 100 successful firm marketing plans and successfully coached more than 1,000 lawyers during the past 25 years.

Legal Marketing in Brief

Author: Bob Weiss

Publisher:

ISBN:

Category:

Page:

View: 270

This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 5th edition of Legal Marketing In Brief includes more than 100 practical, brief and easy-to-digest articles on law firm marketing and personal business development. These are tips not tomes, and you can implement them in your practice starting today. Every one is backed up by the latest independent data available. Topics include how to build and maintain an effective contact network, effective techniques for joining organizations, basic selling skills for lawyers, the latest on social media and web sites, why and which ratings are important to those vetting counsel, how much time lawyers should spend to effectively market and what activities yield the greatest results. Every article is based on what the author has seen as a marketing consultant in the law firms he advises-- both plaintiffs practices and firms focused on corporate, transactional and defense files. The author has written more than 100 successful firm marketing plans and successfully coached more than 1,000 lawyers during the past 25 years.
Business & Economics

Legal Marketing in Brief

Author: Bob Weiss

Publisher:

ISBN:

Category: Business & Economics

Page: 132

View: 993

This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 2nd edition of Legal Marketing In Brief includes 82 practical, brief and easy-to-digest articles on law firm marketing and personal business development. These are tips not tomes, and you can implement them in your practice starting today. Every one is backed up by the latest independent data available. Topics include how to build and maintain an effective contact network, effective techniques for joining organizations, basic selling skills for lawyers, the latest on social media and web sites, why and which ratings are important to those vetting counsel, how much time lawyers should spend to effectively market and what activities yield the greatest results. Every article is based on what the author has seen as a marketing consultant in the law firms he advises-- both plaintiffs practices and firms focused on corporate, transactional and defense files. The author has written more than 100 successful firm marketing plans and successfully coached more than 1,000 lawyers during the past 25 years.
Law

Casenote Legal Briefs

Author: Casenote Legal Briefs

Publisher: Wolters Kluwer

ISBN:

Category: Law

Page: 156

View: 538

After your casebook, Casenote Legal Briefs will be your most important reference source for the entire semester. It is the most popular legal briefs series available, with over 140 titles, and is relied on by thousands of students for its expert case summaries, comprehensive analysis of concurrences and dissents, as well as of the majority opinion in the briefs. Casenote Legal Briefs Features: Keyed to specific casebooks by title/author Most current briefs available Redesigned for greater student accessibility Sample brief with element descriptions called out Redesigned chapter opener provides rule of law and page number for each brief Quick Course Outline chart included with major titles Revised glossary in dictionary format
Business & Economics

SAGE Brief Guide to Marketing Ethics

Author: SAGE Publications

Publisher: SAGE

ISBN:

Category: Business & Economics

Page: 218

View: 518

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.
Business & Economics

Great Legal Marketing

Author: Benjamin W. Glass

Publisher: Morgan James Publishing

ISBN:

Category: Business & Economics

Page: 194

View: 299

Other lawyers are living extraordinary lives and their success can be discovered and modeled! Who wants to spend 60 to 70 hours per week in the office? What lawyer would love nothing more than to be accessible to his or her clients 24 hours a day, 7 days a week? "Great Legal Marketing" will show you how you can implement proven strategies into your marketing campaign that will make your ideal clients come knocking on your door. "Great Legal Marketing" will dramatically alter the way you view the marketing of your law practice. Ben Glass illustrates, in an easy-to-follow format, how you can: Improve your mindset about marketing and its purpose, Build a valuable database of past, current and future clients, Cultivate a group of followers who will send business your way, Create a system that puts your marketing on auto-pilot, Follow the footsteps of other successful lawyers who have “figured it out”, Integrate various marketing techniques into your practice...today, and Avoid the common pitfalls of lawyer marketing. Not only does "Great Legal Marketing" incorporate Ben’s valuable advice, there are also guest chapters written by people who are in the marketing trenches on a daily basis. You will be able to learn various perspectives on marketing, including what works and what does not. Don’t leave marketing to chance. Let "Great Legal Marketing" guide you on the path toward a profitable law practice that doesn’t require you to spend each and every day in the office!
Business & Economics

Marketing Law - A brief guide European and International aspects of Marketing Law

Author: David Nowak

Publisher: GRIN Verlag

ISBN:

Category: Business & Economics

Page: 22

View: 882

Seminar paper from the year 2002 in the subject Business economics - Law, grade: 1,0, Savonia University of Applied Sciences , course: Marketing Law, 19 entries in the bibliography, language: English, abstract: It is not an easy task to create a nice film, wonderful music or a new software. But since it is really easy to copy the created economic value, this work has to be protected in order to keep this innovation process going and provide an incentive for the creation of investment in new works. Therefore a need for legal protection had arisen, which lead to enacting Intellectual Property rights. Many countries have seen the need for this protection. The following work outlines the European and partly the International Legislation of Intellectual Property Rights by first explaining the specific property right and further providing information about European and International legislation. Internationally, IPR are regulated by conventions like the Patent Cooperation Treaty, the Madrid Agreement for the international registration of brands, the Hague Agreement for industrial signs, and the Bern Convention of copy rights. Within the EU, the European Patent Office and the EU Regulation on Trademarks are responsible for the enforcement. Nationally, the national legislation as well as the registration offices take care of those issues. The IPR consist of Copyright, Trademark, Patent, and Design. They all are generally described as intellectual property or intangible property because they are property rights that cannot be touched or felt like personal property (e.g. car) or real property (e.g. land). However, the terms have different meanings and define different things.
Law

Sports Marketing Europe:The Legal and Tax Aspects

Author: Ian Blackshaw

Publisher: Springer

ISBN:

Category: Law

Page: 482

View: 167

This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and merchandising executives, and legal counsels. Among the areas covered in detail are: sponsorship relationship (contract law) formalities of contract tax aspects exclusive arrangements territorial restrictions trademark policies advertising intellectual property franchising arbitration Sports Marketing in Europe covers 26 European countries plus EC aspects.
Compensation (Law)

The Brief

Author:

Publisher:

ISBN:

Category: Compensation (Law)

Page:

View: 555

Law firms

Marketing Your Law Firm

Author: Lucy Adam

Publisher: Law Society Publishing

ISBN:

Category: Law firms

Page: 336

View: 880

Marketing Your Law Firm provides a step-by-step guide to developing and implementing a marketing plan for your firm. It is logically structured into three main parts: marketing planning; market and client research; and promotion. The free disk that accompanies this title should help you to develop your own marketing plan, suited to the specific needs of your firm.
Communication

Communication Serials

Author:

Publisher:

ISBN:

Category: Communication

Page: 1041

View: 446

An international guide to periodicals in communication, popular culture, and the performing arts.