This introduction to managerial economics is designed for students with no background in theoretical economics. It sets out theoretical economic models, but recognizes that real-world managers cannot always rely on these electronic models.
This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. Topics covered include: *product differentiation *price discrimination *hiring and training workers *labor-management relations *international trade A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
Packed with managerially oriented applications, MANAGERIAL ECONOMICS, 11th edition illustrates how actual managers apply theories and techniques to solve real-world problems as it teaches future business leaders how to think analytically and make better decisions. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand. The new streamlined edition is concise, current, and cutting edge and gives instructors more flexibility than ever. The seasoned author team balances traditional neoclassical micro theory with extensive coverage of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. It also offers thorough integration of international issues, including new material on China and India. In addition, CengageNOW's innovative timesaving suite of online tools offers unrivaled course planning and management tools, enabling instructors to pinpoint how well their students master key concepts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Planned As A Textbook On The Subject, This Book Covers The Syllabi Presented At Various Universities And Institutes In The Papers Entitled Managerial Economics Or Business Economics. In Presenting The Subject Matter, The Authors Have Everywhere Drawn From Indian Examples, Used Simple Language, Narrated Through Analytic Style, Using Central, Side And Running Headings, Utilised Latest Books On The Subject And Given, At The End Of Each Chapter, Questions For Exercise Actually Asked At University Examinations. Thus, No Stones Have Been Left Unturned To Make It An Ideal Book Needed On The Desk Of Every Serious Student Of The Subject.