Popular Science

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Page: 132

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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

HWM

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Page: 120

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Singapore's leading tech magazine gives its readers the power to decide with its informative articles and in-depth reviews.
Art

Background information for SCREEN PRINTERS

Author: Peter Leis

Publisher: Xlibris Corporation

ISBN:

Category: Art

Page: 148

View: 721

This is a book for the beginner and experienced alike, it is a collection of knowledge one person gained while working in screen printing for over fifty years. He has worked as a teacher, production manager and business owner. The book contains information covering the background history of the core items such as mesh, stencils, squeegee and inks, all of which are key factors of the screen printing prosess. Also there is a considerable amount of useful practical advice that has been gathered together by the author over time. This book should give the reader some confidence in understanding and working with the process. It clears away some of the mystique and misunderstandings that have been attached to screen printing through the years and trims the process back to its basics. For people who only wish to learn about the process they will find a wealth of information on some of the applications of screen printing from the simplest uses with school children to its contributions in electronics. Screen printing has an omni presents about it, sometimes seen, sometimes unseen it contributes to or is part of many of the items we use everyday; it is truly a child of our modern consumer society
Computers

The Small Business Computer Guide

Author: Joseph Beckman

Publisher: Elsevier

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Category: Computers

Page: 374

View: 802

Anyone who needs information about computer systems for small or home businesses will find The Small Business Computer Guide to be an invaluable, thorough review of all aspects of computer systems and technology suited to small businesses. In clear, easy-to-understand language, The Small Business Computer Guide explains hardware components, software, and telecommunications, with an emphasis on productivity, efficiency, and how systems and components can be configured to best serve an individual business' needs. Consideration is given to budgetary restraints, and Joseph S Beckman offers numerous tips and suggestions on how to put together the right system. Joseph S Beckman is a lawyer in private practice and has spent many years using coputers in his legal work. He lives in Plantation, Florida.
Art

Advertising to the American Woman, 1900-1999

Author: Daniel Delis Hill

Publisher: Ohio State University Press

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Category: Art

Page: 329

View: 731

The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Social Science

The Moral Project of Childhood

Author: Daniel Thomas Cook

Publisher: NYU Press

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Category: Social Science

Page: 256

View: 487

Examines the Protestant origins of motherhood and the child consumer Throughout history, the responsibility for children’s moral well-being has fallen into the laps of mothers. In The Moral Project of Childhood, the noted childhood studies scholar Daniel Thomas Cook illustrates how mothers in the nineteenth-century United States meticulously managed their children’s needs and wants, pleasures and pains, through the material world so as to produce the “child” as a moral project. Drawing on a century of religiously-oriented child care advice in women’s periodicals, he examines how children ultimately came to be understood by mothers—and later, by commercial actors—as consumers. From concerns about taste, to forms of discipline and punishment, to play and toys, Cook delves into the social politics of motherhood, historical anxieties about childhood, and early children’s consumer culture. An engaging read, The Moral Project of Childhood provides a rich cultural history of childhood.
Social Science

America Brushes Up

Author: Kerry Segrave

Publisher: McFarland

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Category: Social Science

Page: 238

View: 473

This excursion into American cultural history looks at the toothpaste and toothbrush industries from 1900 to 2008. During these years, America moved from cleaning their teeth mostly with homemade powders to using an enormous array of brands, often applied with an electric toothbrush. From early 20th century products like Forhan’s (which “cured” pyorrhea) to the whiteners of the 1920s (which unfortunately also removed tooth enamel), and from paste that eliminated “that clinging film” and to copywriters who “wondered where the yellow went,” the history of toothpaste has long been a testament to the power of misleading advertising. Interrupting a steady flow of hyperbole was the one true wonder ingredient—fluoride, which enabled Crest to be for decades America’s top-selling brand.
Technology & Engineering

Ink Jet Textile Printing

Author: Christina Cie

Publisher: Elsevier

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Category: Technology & Engineering

Page: 202

View: 170

With the rapid expansion of ink jet printing, textile printing and allied industries need to understand the principles underpinning this technology and how it is currently being successfully implemented into textile products. Considering the evolution of new print processes, technological development often involves a balance of research across different disciplines. Translating across the divide between scientific research and real-world engagement with this technology, this comprehensive publication covers the basic principles of ink jet printing and how it can be applied to textiles and textile products. Each step of the ink jet printing process is covered, including textiles as a substrate, colour management, pre-treatments, print heads, inks and fixing processes. This book also considers the range of textile printing processes using ink jet technology, and discusses their subsequent impact on the textile designer, manufacturer, wholesaler, retailer and the environment. Covers the foundations and development of ink jet textile printing technology Discusses the steps of ink jet printing from colour management to fixing processes Analyses how ink jet printing has affected the textile industry
Computers

Enhanced Computer Concepts and Microsoft Office 2013 Illustrated

Author: June Jamrich Parsons

Publisher: Cengage Learning

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Category: Computers

Page: 832

View: 272

Present the computer concepts and Microsoft Office 2013 skills perfect for your Introduction to Computing course with the latest ENHANCED COMPUTER CONCEPTS AND MICROSOFT OFFICE 2013 ILLUSTRATED. This all-in-one book makes the computer concepts and skills your students need to know easily accessible. Key application skills are clearly demonstrated using the user-friendly two-page spread found in the popular Microsoft Office 2013 Illustrated Introductory, First Course. Today’s most up-to-date technology developments and concepts are clarified using the distinctive step-by-step approach from the Computer Concepts Illustrated Brief book. This edition highlights updated Office 365 content with Integrated Applications Projects and a Student Success Guide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.