Social Science

Reading Media Theory

Author: Brett Mills

Publisher: Routledge

ISBN:

Category: Social Science

Page: 704

View: 166

What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now? This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text. Key features: Opening chapters: ‘What is theory?’ and ‘What is reading?’ bring alive the importance of both as key parts of media scholarship Pre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culture Post-reading: Reflection sections summarise each reading’s key points and suggests further areas to explore and think about 4 types of annotations help you engage with the reading – context, content, structure, and writing style .... as well as questions to provoke further thought Split into 4 sections – Reading theory, Key thinkers and schools, Approaches and Media Theory in context New to the second edition: New chapters on New Media, and Audiences as Producers Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.
Social Science

Reading Media Theory

Author: Brett Mills

Publisher: Routledge

ISBN:

Category: Social Science

Page: 704

View: 695

What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now? This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text. Key features: Opening chapters: ‘What is theory?’ and ‘What is reading?’ bring alive the importance of both as key parts of media scholarship Pre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culture Post-reading: Reflection sections summarise each reading’s key points and suggests further areas to explore and think about 4 types of annotations help you engage with the reading – context, content, structure, and writing style .... as well as questions to provoke further thought Split into 4 sections – Reading theory, Key thinkers and schools, Approaches and Media Theory in context New to the second edition: New chapters on New Media, and Audiences as Producers Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.
Social Science

Media/theory

Author: Shaun Moores

Publisher: Taylor & Francis

ISBN:

Category: Social Science

Page: 212

View: 563

Media/Theory is an accessible yet challenging guide to ways of thinking about media and communications in modern life. Shaun Moores connects the analysis of media and communications with key themes in contemporary social theory. He insists that media studies are not simply about studying media. Rather, they require an understanding of how technologically mediated communication is bound up with wider processes in the modern world, from the reproduction of social life on an everyday basis to the reorganisation of social relations on a global scale. Drawing on ideas from a range of disciplines in the humanities and social sciences, Media/Theory makes a distinctive contribution towards rethinking the shape and direction of media studies today.
Social Science

Critical Media Studies

Author: Brian L. Ott

Publisher: John Wiley & Sons

ISBN:

Category: Social Science

Page: 432

View: 448

An engaging and accessible introduction to a broad range of critical approaches to contemporary mass media theory and research A decade after its first publication, Critical Media Studies continues toshape and define the field of media studies, offering innovative approaches that enable readers to explore the modern media landscape from a wide variety of perspectives. Integrating foundational theory and contemporary research, this groundbreaking text offers the most comprehensive set of analytical approaches currently available. Twelve critical perspectives—pragmatic, rhetorical, sociological, erotic, ecological, and others—enable readers to assess and evaluate the social and cultural consequences of contemporary media in their daily lives. The new third edition includes up-to-date content that reflects the current developments and cutting-edge research in the field. New or expanded material includes changing perceptions of race and gender, the impact of fandom on the media, the legacy of the television age, the importance of media literacy in the face of “fake news”, and developments in industry regulations and U.S. copyright law. This textbook: Presents clear, reader-friendly chapters organized by critical perspective Features up-to-date media references that resonate with modern readers Incorporates enhanced and updated pedagogical features throughout the text Offers extensively revised content for greater clarity, currency, and relevance Includes fully updated illustrations, examples, statistics, and further readings Critical Media Studies, 3rd Edition is the ideal resource for undergraduate students in media studies, cultural studies, popular culture, communication, rhetoric, and sociology, graduate students new to critical perspectives on the media, and scholars in the field.
Social Science

The Media and Social Theory

Author: David Hesmondhalgh

Publisher: Routledge

ISBN:

Category: Social Science

Page: 312

View: 513

Media studies needs richer and livelier intellectual resources. This book brings together major and emerging international media analysts to consider key processes of media change, using a number of critical perspectives. Case studies range from reality television to professional journalism, from blogging to control of copyright, from social networking sites to indigenous media, in Europe, North America, Asia and elsewhere. Among the theoretical approaches and issues addressed are: critical realism post-structuralist approaches to media and culture Pierre Bourdieu and field theory public sphere theory – including post-Habermasian versions actor network theory Marxist and post-Marxist theories, including contemporary critical theory theories of democracy, antagonism and difference. This volume is essential reading for undergraduate and postgraduate students and researchers of cultural studies, media studies and social theory.
Social Science

Media Communication

Author: James Watson

Publisher: Macmillan International Higher Education

ISBN:

Category: Social Science

Page: 344

View: 492

The fourth edition of this essential text provides a complete and well-rounded introduction to the study of media and communication in the modern world. It explores the evolution of media and communication and surveys a full range of media theories, using these perspectives to explain social issues and navigate the constantly shifting media landscape in the 21st century. The new edition reflects significant contemporary developments relevant to the field, including the explosion of internet use, the growth of social media and major changes in the journalism industry in recent years. Still covering all of the key topics for introductory media and communication courses, the text draws on current and widely-recognised examples so that students can relate theory to their everyday experiences of media. Written in a lucid and engaging style, the chapters critically examine the role, ownership and constraints of media production, but helpfully clarify terminology and point students towards further reading and discussion topics along the way. The book stands as an invaluable resource for all students of media studies, communication studies and journalism.
Language Arts & Disciplines

Theories of Reading

Author: Dept of Literature Film and Theatre Studies Karin Littau

Publisher: Polity

ISBN:

Category: Language Arts & Disciplines

Page: 194

View: 382

Why do literary theorists see reading as an act of dispassionate textual analysis and meaning production, when historical evidence shows that readers have often read excessively, obsessively, and for sensory stimulation? Posing these and other questions, this is the first major work to bring insights from book history to bear on literary history and theory. In so doing, the book charts a compelling and innovative history of theories of reading. While literary theorists have greatly contributed to our understanding of the text-reader relation, they have rarely taken into account that the relation between a book and a reader is also a relation between two bodies: one made of paper and ink, the other flesh and blood. This is why, Karin Littau argues, we need to look beyond the words on the page, and pay attention to the technical innovations in the physical format of the book. Only then is it possible to understand more fully how media technology has changed our experience of reading, and why media history presents a challenge to our conceptions of what reading is. Each chapter places the reader in specific disciplinary and historical contexts: literature, criticism, philosophy, cultural history, bibliography, film, new media. Overall, the history recounted in this book points to a split between modern literary study which regards reading as a reducibly mental activity, and a tradition reaching back to antiquity which assumed that reading was not only about sense-making but also about sensation. Theories of Reading: Books, Bodies and Bibliomania will be essential reading for all students and scholars of literary theory and history as well as of great interest to students of the history of the book and new media.
Social Science

Media Studies

Author: Paul Long

Publisher: Routledge

ISBN:

Category: Social Science

Page: 536

View: 191

Media Studies: Texts, Production, Context, 2nd Edition is a comprehensive introduction to the various approaches in the field. From outlining what media studies is to encouraging active engagement in research and analysis, this book advocates media study as a participatory process and provides a framework and set of skills to help you develop critical thinking. Updated to reflect the changing media environment, Media Studies retains the highly praised approach and style of the first edition. Key Features: Five sections - media texts and meanings; producing media; media audiences; media and social contexts; histography - examine approaches to the field including new and web media, traditional print and broadcast media, popular music, computer games, photography, and film. An international perspective allows you to view media in a global context. Examines media audiences as consumers, listeners, readerships and members of communities. Guidance on analytical tools - language, a range of theories and analytical techniques - to give you the confidence to navigate, research and make sense of the field. New for the second edition: New case studies including Google, My Big Fat Gypsy Wedding, the life of a freelance journalist, phone hacking at News International, and collaborative journalism. 'New Media, New Media Studies' is an additional feature, which brings into focus ways of thinking about new media forms. Media Studies: Texts, Production, Context, 2nd Edition will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media, popular culture and other related subjects.
Social Science

Baudrillard and the Media

Author: William Merrin

Publisher: Polity

ISBN:

Category: Social Science

Page: 190

View: 249

'Baudrillard and the Media' is the first in-depth critical study of Jean Baudrillard's media theory. Rejecting the common positioning of Baudrillard within the discipline as a postmodernist it argues instead for the necessity of a fuller reading of his ideas and critical project. Merrin offers an overview and evaluation of his key arguments and themes, focusing especially upon the organising principle of his work: his theory of symbolic exchange and critique of the semiotic and of simulation. Upon this basis the book also resituates Baudrillard within media theory, developing an original, critical re-reading of his relationship with McLuhanism and arguing for the significance instead of hitherto neglected influences such as Boorstin. Emphasizing his critical value and contemporary relevance, 'Baudrillard and the Media' also provides the most detailed exploration yet of Baudrillard's theory of the non-event, considering its applicability through case studies of his controversial analyses of the Gulf War, of 9/11 and the Afghan and Iraq Wars and of his own appearance in the film The Matrix. Considering also Baudrillard's discussion of cinema, his theory and personal practice of photography and his critique of new media, the book concludes with an evaluation of his place within media and communication studies and an argument for his importance for this field. Students and scholars of the media, and media theory in particular, will welcome this clear and comprehensive study.
Language Arts & Disciplines

Strategic Management in the Media

Author: Lucy Küng

Publisher: SAGE

ISBN:

Category: Language Arts & Disciplines

Page: 256

View: 791

"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
Social Science

Critical Readings: Media and Audiences

Author: Virginia Nightingale

Publisher: Open University Press

ISBN:

Category: Social Science

Page: 301

View: 629

· What next for audience research in the 21st century?
Performing Arts

How to Read a Film

Author: James Monaco

Publisher: Oxford University Press

ISBN:

Category: Performing Arts

Page: 729

View: 298

James Monaco discusses the elements necessary to understand how a film conveys its meaning, and, more importantly, how the audience can best discern all that a film is attempting to communicate.

Classics and Media Theory

Author: Pantelis Michelakis

Publisher:

ISBN:

Category:

Page: 400

View: 939

Introducing a largely neglected area of existing interactions between Greco-Roman antiquity and media theory, this volume addresses the question of why interactions in this area matter and how they might be developed further. It aims not only to promote awareness of the presence of theclassics in media theory but also to encourage more media attentiveness among scholars of Greece and Rome. By bringing together an international team of scholars with interdisciplinary expertise in areas ranging from classical literature and classical reception studies to art history, media theoryand media history, film studies, philosophy, and cultural studies, the volume as a whole engages with numerous aspects of "classical" Greece and Rome revolving around issues of philosophy, cultural history, literature, aesthetics, and epistemology.Each chapter provides its own definition of what constitutes mediality and how it operates, constructs different genealogies of the concept of the medium, and engages with emergent fields within media studies that range from cultural techniques to media archaeology, diagrammatology, andintermediality. By seeking to foreground the persistency of Greco-Roman paradigms across the different strands of media theory the volume persuasively calls for a closer consideration of the conceptual underpinnings of the cultural practices around the transformation of ancient Greece and Rome into"classics."
Social Science

The Handbook of Media Audiences

Author: Virginia Nightingale

Publisher: John Wiley & Sons

ISBN:

Category: Social Science

Page: 560

View: 195

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Language Arts & Disciplines

Journalism and Society

Author: Denis McQuail

Publisher: SAGE

ISBN:

Category: Language Arts & Disciplines

Page: 256

View: 719

"Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journalists do and what they should do." - Stephen Coleman, University of Leeds "For a half century we have spoken earnestly of journalism's responsibility to society instead of to business and government. Now this concept is given sophistication unmatched, by the best scholar of media theory of his generation." - Clifford Christians, University of Illinois "The grand old man of communication theory presents an overarching social theory of journalism that goes beyond the usual Anglo-American focus." - Jo Bardoel, University of Amsterdam (ASCoR) and Nijmegen "This book deals with the eternal question of how journalism is linked to society... I cannot think of a better staple food for students of journalism at all levels." - Kaarle Nordenstreng, University of Tampere This is a major new statement on the role of journalism in democracy from one of media and communication's leading thinkers. Denis McQuail leads the reader through a systematic exploration of how and why journalism and society have become so inextricably entwined and - as importantly - what this relationship should be like. It is a strong re-statement of the fundamental values that journalism aspires to. Written for students, this book: Makes the theory accessible and relevant Teaches the importance of journalism to power and politics Explores the status and future of journalism as a profession Outlines the impact and consequences of the digital Reveals journalism as it is, but also as it should be Takes each chapter further with guided reading list and free online journal articles. This textbook is the perfect answer to the how and why of journalism. It is crucial reading for any student of media studies, communication studies and journalism.
Social Science

Media and Cultural Studies

Author: Meenakshi Gigi Durham

Publisher: John Wiley & Sons

ISBN:

Category: Social Science

Page: 648

View: 853

Revised and updated with a special emphasis on innovations in social media, the second edition of Media and Cultural Studies: Keyworks stands as the most popular and highly acclaimed anthology in the dynamic and multidisciplinary field of cultural studies. Features several new readings with a special emphasis on topics relating to new media, social networking, feminist media theory, and globalization Includes updated introductory editorials and enhanced treatment of social media such as Twitter and YouTube New contributors include Janice Radway, Patricia Hill-Collins, Leah A. Lievrouw, Danah M. Boyd, Nicole B. Ellison, and Gloria Anzaldúa
Performing Arts

How to Read a Film

Author: James Monaco

Publisher: Oxford University Press, USA

ISBN:

Category: Performing Arts

Page: 672

View: 784

Sets movies in the contexts of their aesthetic and technological antecedents and reviews all important factors of and issues pertaining to contemporary film and television production and theory.
Philosophy

Philosophy of Media

Author: Robert Hassan

Publisher: Routledge

ISBN:

Category: Philosophy

Page: 254

View: 450

Since the late-1980s the rise of the Internet and the emergence of the Networked Society have led to a rapid and profound transformation of everyday life. Underpinning this revolution is the computer – a media technology that is capable of not only transforming itself, but almost every other machine and media process that humans have used throughout history. In Philosophy of Media, Hassan and Sutherland explore the philosophical and technological trajectory of media from Classical Greece until today, casting a new and revealing light upon the global media condition. Key topics include: the mediation of politics the question of objectivity automata and the metaphor of the machine analogue and digital technological determinism. Laid out in a clear and engaging format, Philosophy of Media provides an accessible and comprehensive exploration of the origins of the network society. It is essential reading for students of philosophy, media theory, politics, history and communication studies.
Social Science

EBOOK: Key Themes in Media Theory

Author: Dan Laughey

Publisher: McGraw-Hill Education (UK)

ISBN:

Category: Social Science

Page: 248

View: 148

"Key Themes in Media Theory is wonderfully wide-ranging and deservedly destined to become a key text for students of Media Studies." Professor John Storey, University of Sunderland, UK "The very best text books are not just summaries of complex ideas for a student audience or an introduction to a critical canon; the very best add something to the canon they reflect upon, and Dan Laughey’s Key Themes in Media Theory is one such book. [It] is not a means to an end, as many such books can be. Rather it is a motivational primer, and one that should send both students and teachers heading to the library toread the theorists presented here again, for the first time." Richard Berger, Art, Design, Media; The Higher Education Academy, UK What is media theory? How do media affect our actions, opinions and beliefs? In what ways do media serve powerful political and economic interests? Is media consumerism unhealthy or is it empowering? Key Themes in Media Theory provides a thorough and critical introduction to the key theories of media studies. It is unique in bringing together different schools of media theory into a single, comprehensive text, examining in depth the ideas of key media theorists such as Lasswell, McLuhan, Hall, Williams, Barthes, Adorno, Baudrillard and Bourdieu. Using up-to-date case studies the book embraces media in their everyday cultural forms – music, internet, film, television, radio, newspapers and magazines – to enable a clearer view of the ‘big picture’ of media theory. In ten succinct chapters Dan Laughey discusses a broad range of themes, issues and perspectives that inform our contemporary understanding of media production and consumption. These include: Behaviourism and media effects Feminist media theory Postmodernity and information society Political economy Media consumerism With images and diagrams to illustrate chapter themes, examples that apply media theory to media practice, recommended reading at the end of every chapter, and a useful glossary of key terms, this book is the definitive guide to understanding media theory.