Social Media for a New Age labels success as creating a platform you enjoy, a community that you cultivate through a strategy of love, having a creative outlet and a social media practice that supports and rewards you in many different multi-dimensional ways... This book will help you: Shift overwhelm or anxiety by getting you out of the Social Media Vortex of Doom. Understand WTF actually is an Algorithm and how your content gets seen online. Connect with your Social Media Ego and your Social Media Soul. Move through any Visibility Vulnerability that stops you from sharing or being seen. Discover playful and fun ways to tap into your Creativity for Content creation & Connection. Create a Strategy of Love and a Framework to Flow within. Explore what it means to be Authentic online. Work with the power of Connected Community and marketing for a new paradigm. "If you thought social media was all about clicks, likes and follows, think again. Katie gives us all permission to take a collective sigh of relief and encourages us to do social media on our terms - if you're a conscious human who uses social media in any way, you NEED this book." -- Lisa Lister, author of Love Your Lady Landscape and Witch "It is so important that within the noise of social media and on-line marketing, we have the authentic and sane voice of Katie Brockhurst to guide and advise us." -- Lynne Franks OBE, author and founder of the SEED women's empowerment movement "Prepare for success as Katie my Social Media Angel shares her wisdom. This book is a social spiritual movement as well as a practical guide for helping your business to fly online." -- Diana Cooper, author of Archangel Guide to Ascension and Archangel Guide to Enlightenment and Mastery: Living In The Fifth Dimension "Finally, a voice to help us find sanity with our technology and social media addictions, rather than shame us for them! Thank you Katie, for such a practical and soulful guide to finding real connection online." -- Mel Wells, author of The Goddess Revolution and Hungry for More Clients call Katie Brockhurst their "Social Media Angel." It is more than a nickname: It's a job description. Social media consultant for Hay House UK and many of their authors including Diana Cooper, Sonia Choquette, Dr. David Hamilton and Lisa Lister. Katie started her social media agency Kdot in 2007, enjoying a client roster that included O2, Sony, & Harper Collins. In 2014 she went solo to niche in the Mind Body Spirit field. Katie now coaches people on social media all over the world. www.katiebrockhurst.com
Admissions is critical for every educational institution. However, recruiting quality students for business schools is challenging, leading to the need to identify and understand challenges that threaten admission. New Age Admissions Strategies in Business Schools provides innovative insights into the opportunities and challenges for student recruitment in business schools, such as cross-cultural nuances and attracting international applicants, while also delivering strategies for recruitment across all program types, including undergraduate, graduate, executive, and part-time admissions. While highlighting topics that include effective communication, international admission, and hybrid learning, this publication is ideal for policy directors, administration heads, researchers, and deans in education to understand the market well and design the processes of admissions.
"This book looks at the phenomenon of the citizen marketer. The citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profiles, tweeting links to news articles to raise awareness about issues, sharing politically-charged internet memes, and displaying merchandise that promotes a favored electoral candidate or cause. These practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they inject political ideas into popular culture. The book argues that citizens view such activities with regard to how they may shape or influence outcomes, and as statements of personal identity. Marketing is a dirty word in certain critical circles, particularly among segments of the left that have identified neoliberal market logics as a focus of political struggle. At the same time, some of these critics have pushed back against the forces of neoliberal capitalism by co-opting its marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures"--
SOCIAL MEDIA AND MINISTRY Sharing the Gospel in the Digtal Age is a practical guide for all (including pastors and church leaders) to social media. It is a handbook, a how-to-manual for ministries on how to use Facebook, Twitter, YouTube and other social media platforms to grow and increase their influence. It is a Pastor's Guide to Social Media. This book is also for those, in general, who seek a better understanding of social networking, and how social media impacts our daily lives. Finally, it is about the information-based Digital Age and how we relate to it.
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
There has been a data rush in the past decade brought about by online communication and, in particular, social media (Facebook, Twitter, Youtube, among others), which promises a new age of digital enlightenment. But social data is compromised: it is being seized by specific economic interests, it leads to a fundamental shift in the relationship between research and the public good, and it fosters new forms of control and surveillance. Compromised Data: From Social Media to Big Data explores how we perform critical research within a compromised social data framework. The expert, international lineup of contributors explores the limits and challenges of social data research in order to invent and develop new modes of doing public research. At its core, this collection argues that we are witnessing a fundamental reshaping of the social through social data mining.
This book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the author’s successful experiences with using social media in academic settings. It also provides academics with sensible and easy strategies for implementing a wide spectrum of social media and related technologies - such as blogs, wikis, Facebook, and various Google tools for professional, teaching, and research endeavours. No other book exists that assists academics in learning how to use social media to benefit their teaching and research The editor has an extensive background in social media teaching, consulting, research, and everyday use All the contributors come to the book with a common goal, from various expertise areas and perspectives
The way in which social media is utilized has changed over the years, making it a growing forum for political discussion. Due to this, analyzing relationships between social media and politics can lead to an increased awareness of current political affairs. Political Scandal, Corruption, and Legitimacy in the Age of Social Media is an essential research source for the latest information on national and international political propaganda and opinions spread by technological forums. Featuring expansive coverage on a number of relevant topics and perspectives, such as environmental justice, alternative ideology, and information and communication technologies (ICTs), this publication is ideally designed for researchers, students, and professionals seeking current research on the connection between social media and politics and its impact on modern society.