Much of the data available today is unstructured and text-heavy, making it challenging for analysts to apply their usual data wrangling and visualization tools. With this practical book, you’ll explore text-mining techniques with tidytext, a package that authors Julia Silge and David Robinson developed using the tidy principles behind R packages like ggraph and dplyr. You’ll learn how tidytext and other tidy tools in R can make text analysis easier and more effective. The authors demonstrate how treating text as data frames enables you to manipulate, summarize, and visualize characteristics of text. You’ll also learn how to integrate natural language processing (NLP) into effective workflows. Practical code examples and data explorations will help you generate real insights from literature, news, and social media. Learn how to apply the tidy text format to NLP Use sentiment analysis to mine the emotional content of text Identify a document’s most important terms with frequency measurements Explore relationships and connections between words with the ggraph and widyr packages Convert back and forth between R’s tidy and non-tidy text formats Use topic modeling to classify document collections into natural groups Examine case studies that compare Twitter archives, dig into NASA metadata, and analyze thousands of Usenet messages
Master text-taming techniques and build effective text-processing applications with R About This Book Develop all the relevant skills for building text-mining apps with R with this easy-to-follow guide Gain in-depth understanding of the text mining process with lucid implementation in the R language Example-rich guide that lets you gain high-quality information from text data Who This Book Is For If you are an R programmer, analyst, or data scientist who wants to gain experience in performing text data mining and analytics with R, then this book is for you. Exposure to working with statistical methods and language processing would be helpful. What You Will Learn Get acquainted with some of the highly efficient R packages such as OpenNLP and RWeka to perform various steps in the text mining process Access and manipulate data from different sources such as JSON and HTTP Process text using regular expressions Get to know the different approaches of tagging texts, such as POS tagging, to get started with text analysis Explore different dimensionality reduction techniques, such as Principal Component Analysis (PCA), and understand its implementation in R Discover the underlying themes or topics that are present in an unstructured collection of documents, using common topic models such as Latent Dirichlet Allocation (LDA) Build a baseline sentence completing application Perform entity extraction and named entity recognition using R In Detail Text Mining (or text data mining or text analytics) is the process of extracting useful and high-quality information from text by devising patterns and trends. R provides an extensive ecosystem to mine text through its many frameworks and packages. Starting with basic information about the statistics concepts used in text mining, this book will teach you how to access, cleanse, and process text using the R language and will equip you with the tools and the associated knowledge about different tagging, chunking, and entailment approaches and their usage in natural language processing. Moving on, this book will teach you different dimensionality reduction techniques and their implementation in R. Next, we will cover pattern recognition in text data utilizing classification mechanisms, perform entity recognition, and develop an ontology learning framework. By the end of the book, you will develop a practical application from the concepts learned, and will understand how text mining can be leveraged to analyze the massively available data on social media. Style and approach This book takes a hands-on, example-driven approach to the text mining process with lucid implementation in R.
Text Analysis with R for Students of Literature is written with students and scholars of literature in mind but will be applicable to other humanists and social scientists wishing to extend their methodological tool kit to include quantitative and computational approaches to the study of text. Computation provides access to information in text that we simply cannot gather using traditional qualitative methods of close reading and human synthesis. Text Analysis with R for Students of Literature provides a practical introduction to computational text analysis using the open source programming language R. R is extremely popular throughout the sciences and because of its accessibility, R is now used increasingly in other research areas. Readers begin working with text right away and each chapter works through a new technique or process such that readers gain a broad exposure to core R procedures and a basic understanding of the possibilities of computational text analysis at both the micro and macro scale. Each chapter builds on the previous as readers move from small scale “microanalysis” of single texts to large scale “macroanalysis” of text corpora, and each chapter concludes with a set of practice exercises that reinforce and expand upon the chapter lessons. The book’s focus is on making the technical palatable and making the technical useful and immediately gratifying.
You don't need to buy expensive statistical software like SPSS. This book teaches you R (R can be downloaded for free), People Analytics, Social Media Analytics, Text Mining and Sentiment Analysis. It is written for people with absolutely NO knowledge of R programming, with step-by-step print-screen instructions. The sample R codes are kept simple & short so that you are not overwhelmed with too much unnecessary information, and focuses on teaching you the R codes relevant to people analytics, so that you'll be up-and-running in no time. If you are new to R programming, this is the book for you. As R is developed specially for statistical analysis, you can run complicated statistical number crunching (Correlation, Multiple & Logistic Regression, etc.) by simply entering a few commands. This book covers the full People Analytics scope (Benefits, Compensation, Culture, Diversity & Inclusion, Engagement, Leadership, Learning & Development, Personality Traits, Performance Management, Recruitment, Sales Incentives) with numerous real-world examples, and shows how R programming can help you: 1) Run Social Media Analytics, Text mining & Sentiment Analysis with R. 2) Predict employees' flight-risk using R's Correlation & Logistic Regression function. 3) Identify the personality traits of top performing Customer Service staff and Sales staff using R's correlation function. 4) Predict impact of Employee Engagement on Customer Satisfaction, Revenue and Shareholder Returns, etc. using R's Correlation & Multiple Regression function. 5) Predict impact of Learning & Development on Sales, using R's Multiple Regression function. 6) Predict Diversity & Inclusion's impact on Revenue and EBIT using R's Multiple Regression function.
This book is intended for the budding data scientist or quantitative analyst with only a basic exposure to R and statistics. This book assumes familiarity with only the very basics of R, such as the main data types, simple functions, and how to move data around. No prior experience with data mining packages is necessary; however, you should have a basic understanding of data mining concepts and processes.
A reliable, cost-effective approach to extracting priceless business information from all sources of text Excavating actionable business insights from data is a complex undertaking, and that complexity is magnified by an order of magnitude when the focus is on documents and other text information. This book takes a practical, hands-on approach to teaching you a reliable, cost-effective approach to mining the vast, untold riches buried within all forms of text using R. Author Ted Kwartler clearly describes all of the tools needed to perform text mining and shows you how to use them to identify practical business applications to get your creative text mining efforts started right away. With the help of numerous real-world examples and case studies from industries ranging from healthcare to entertainment to telecommunications, he demonstrates how to execute an array of text mining processes and functions, including sentiment scoring, topic modelling, predictive modelling, extracting clickbait from headlines, and more. You’ll learn how to: Identify actionable social media posts to improve customer service Use text mining in HR to identify candidate perceptions of an organisation, match job descriptions with resumes, and more Extract priceless information from virtually all digital and print sources, including the news media, social media sites, PDFs, and even JPEG and GIF image files Make text mining an integral component of marketing in order to identify brand evangelists, impact customer propensity modelling, and much more Most companies’ data mining efforts focus almost exclusively on numerical and categorical data, while text remains a largely untapped resource. Especially in a global marketplace where being first to identify and respond to customer needs and expectations imparts an unbeatable competitive advantage, text represents a source of immense potential value. Unfortunately, there is no reliable, cost-effective technology for extracting analytical insights from the huge and ever-growing volume of text available online and other digital sources, as well as from paper documents—until now.
Data Mining Applications with R is a great resource for researchers and professionals to understand the wide use of R, a free software environment for statistical computing and graphics, in solving different problems in industry. R is widely used in leveraging data mining techniques across many different industries, including government, finance, insurance, medicine, scientific research and more. This book presents 15 different real-world case studies illustrating various techniques in rapidly growing areas. It is an ideal companion for data mining researchers in academia and industry looking for ways to turn this versatile software into a powerful analytic tool. R code, Data and color figures for the book are provided at the RDataMining.com website. Helps data miners to learn to use R in their specific area of work and see how R can apply in different industries Presents various case studies in real-world applications, which will help readers to apply the techniques in their work Provides code examples and sample data for readers to easily learn the techniques by running the code by themselves
Derive useful insights from your data using Python. You will learn both basic and advanced concepts, including text and language syntax, structure, and semantics. You will focus on algorithms and techniques, such as text classification, clustering, topic modeling, and text summarization. Text Analytics with Python teaches you the techniques related to natural language processing and text analytics, and you will gain the skills to know which technique is best suited to solve a particular problem. You will look at each technique and algorithm with both a bird's eye view to understand how it can be used as well as with a microscopic view to understand the mathematical concepts and to implement them to solve your own problems. What You Will Learn: Understand the major concepts and techniques of natural language processing (NLP) and text analytics, including syntax and structure Build a text classification system to categorize news articles, analyze app or game reviews using topic modeling and text summarization, and cluster popular movie synopses and analyze the sentiment of movie reviews Implement Python and popular open source libraries in NLP and text analytics, such as the natural language toolkit (nltk), gensim, scikit-learn, spaCy and Pattern Who This Book Is For : IT professionals, analysts, developers, linguistic experts, data scientists, and anyone with a keen interest in linguistics, analytics, and generating insights from textual data
Tap into the realm of social media and unleash the power of analytics for data-driven insights using R About This Book A practical guide written to help leverage the power of the R eco-system to extract, process, analyze, visualize and model social media data Learn about data access, retrieval, cleaning, and curation methods for data originating from various social media platforms. Visualize and analyze data from social media platforms to understand and model complex relationships using various concepts and techniques such as Sentiment Analysis, Topic Modeling, Text Summarization, Recommendation Systems, Social Network Analysis, Classification, and Clustering. Who This Book Is For It is targeted at IT professionals, Data Scientists, Analysts, Developers, Machine Learning Enthusiasts, social media marketers and anyone with a keen interest in data, analytics, and generating insights from social data. Some background experience in R would be helpful, but not necessary, since this book is written keeping in mind, that readers can have varying levels of expertise. What You Will Learn Learn how to tap into data from diverse social media platforms using the R ecosystem Use social media data to formulate and solve real-world problems Analyze user social networks and communities using concepts from graph theory and network analysis Learn to detect opinion and sentiment, extract themes, topics, and trends from unstructured noisy text data from diverse social media channels Understand the art of representing actionable insights with effective visualizations Analyze data from major social media channels such as Twitter, Facebook, Flickr, Foursquare, Github, StackExchange, and so on Learn to leverage popular R packages such as ggplot2, topicmodels, caret, e1071, tm, wordcloud, twittR, Rfacebook, dplyr, reshape2, and many more In Detail The Internet has truly become humongous, especially with the rise of various forms of social media in the last decade, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the reader to understand the current social media landscape and to learn how analytics can be leveraged to derive insights from it. This data can be analyzed to gain valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers frame business problems and solve them using social data. The book will also cover several practical real-world use cases on social media using R and its advanced packages to utilize data science methodologies such as sentiment analysis, topic modeling, text summarization, recommendation systems, social network analysis, classification, and clustering. This will enable readers to learn different hands-on approaches to obtain data from diverse social media sources such as Twitter and Facebook. It will also show readers how to establish detailed workflows to process, visualize, and analyze data to transform social data into actionable insights. Style and approach This book follows a step-by-step approach with detailed strategies for understanding, extracting, analyzing, visualizing, and modeling data from several major social network platforms such as Facebook, Twitter, Foursquare, Flickr, Github, and StackExchange. The chapters cover several real-world use cases and leverage data science, machine learning, network analysis, and graph theory concepts along with the R ecosystem, including popular packages such as ggplot2, caret,dplyr, topicmodels, tm, and so on.
Mine valuable insights from your data using popular tools and techniques in R About This Book Understand the basics of data mining and why R is a perfect tool for it. Manipulate your data using popular R packages such as ggplot2, dplyr, and so on to gather valuable business insights from it. Apply effective data mining models to perform regression and classification tasks. Who This Book Is For If you are a budding data scientist, or a data analyst with a basic knowledge of R, and want to get into the intricacies of data mining in a practical manner, this is the book for you. No previous experience of data mining is required. What You Will Learn Master relevant packages such as dplyr, ggplot2 and so on for data mining Learn how to effectively organize a data mining project through the CRISP-DM methodology Implement data cleaning and validation tasks to get your data ready for data mining activities Execute Exploratory Data Analysis both the numerical and the graphical way Develop simple and multiple regression models along with logistic regression Apply basic ensemble learning techniques to join together results from different data mining models Perform text mining analysis from unstructured pdf files and textual data Produce reports to effectively communicate objectives, methods, and insights of your analyses In Detail R is widely used to leverage data mining techniques across many different industries, including finance, medicine, scientific research, and more. This book will empower you to produce and present impressive analyses from data, by selecting and implementing the appropriate data mining techniques in R. It will let you gain these powerful skills while immersing in a one of a kind data mining crime case, where you will be requested to help resolving a real fraud case affecting a commercial company, by the mean of both basic and advanced data mining techniques. While moving along the plot of the story you will effectively learn and practice on real data the various R packages commonly employed for this kind of tasks. You will also get the chance of apply some of the most popular and effective data mining models and algos, from the basic multiple linear regression to the most advanced Support Vector Machines. Unlike other data mining learning instruments, this book will effectively expose you the theory behind these models, their relevant assumptions and when they can be applied to the data you are facing. By the end of the book you will hold a new and powerful toolbox of instruments, exactly knowing when and how to employ each of them to solve your data mining problems and get the most out of your data. Finally, to let you maximize the exposure to the concepts described and the learning process, the book comes packed with a reproducible bundle of commented R scripts and a practical set of data mining models cheat sheets. Style and approach This book takes a practical, step-by-step approach to explain the concepts of data mining. Practical use-cases involving real-world datasets are used throughout the book to clearly explain theoretical concepts.