Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking
Survey methods research--an interdisciplinary approach. Introducing the theory and tools of cognitive aspects of survey methodology (CASM)--a movement that has greatly contributed to the evolving field of survey methods research--this collection of monographs explores advances in the use of cognitive psychology and other sciences to improve the quality of data collected in surveys. In 22 articles commissioned specifically for this volume, leading survey researchers, social scientists, and statisticians from around the globe evaluate the advantages of interdisciplinary survey techniques, focusing on the many contributions of the CASM movement and drawing on such disciplines as statistics, cognitive psychology, sociology, behavioral sciences, anthropology, linguistics, and computer sciences. The authors explain basic concepts and methodologies and demonstrate the application of cognitive theory to all phases of survey research, including data processing, analysis, presentation, and administration. They provide a critical review of the history and findings of CASM-oriented research and describe useful cognitive models used in survey testing and design. Also, the authors discuss the expanding role of computer technologies and statistical advances in the interdisciplinary aspects of survey methods and draw a roadmap for interdisciplinary survey research into the twenty-first century. Clearly written and supplemented with extensive references and more than 80 figures and charts, Cognition and Survey Research is an indispensable guide for statisticians and professionals who would like to be at the cutting edge of interdisciplinary survey methods research involving the social, cognitive, computer, or statistical sciences.
In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.
Conducting Survey Research in the Social Sciences presents basic concepts and general guidelines for those who are interested in conducting a survey by breaking the process down into eight steps and twenty-three questions. It outlines the appropriate sequential steps necessary to help the reader initiate and develop a survey. Following each of the eight steps as depicted in the eight chapters and answering the questions provided enables the creation of an effective survey. The authors also include three fictitious vignettes to illustrate how the decisions should be made, and how proper survey research should be conducted to meet many different needs.
The easy way to grasp customer analytics Ensuring your customers are having positive experiences withyour company at all levels, including initial brand awareness andloyalty, is crucial to the success of your business. CustomerAnalytics For Dummies shows you how to measure each stage ofthe customer journey and use the right analytics to understandcustomer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed onwhat you should be testing. You'll also find current information onhow to leverage A/B testing, social media's role in thepost-purchasing analytics, usability metrics, prediction andstatistics, and much more to effectively manage the customerexperience. Written by a highly visible expert in the area ofcustomer analytics, this guide will have you up and running onputting customer analytics into practice at your own business in notime. Shows you what to measure, how to measure, and ways tointerpret the data Provides real-world customer analytics examples from companiessuch as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter businessdecisions that generate more loyal customers Offers easy-to-digest information on understanding each stageof the customer journey Whether you're part of a Customer Engagement team or a product,marketing, or design professional looking to get a leg up,Customer Analytics For Dummies has you covered.
The definitive resource for survey questionnaire testing andevaluation Over the past two decades, methods for the development,evaluation, and testing of survey questionnaires have undergoneradical change. Research has now begun to identify the strengthsand weaknesses of various testing and evaluation methods, as wellas to estimate the methods’ reliability and validity.Expanding and adding to the research presented at the InternationalConference on Questionnaire Development, Evaluation and TestingMethods, this title presents the most up-to-date knowledge in thisburgeoning field. The only book dedicated to the evaluation and testing of surveyquestionnaires, this practical reference work brings together theexpertise of over fifty leading, international researchers from abroad range of fields. The volume is divided into sevensections: Cognitive interviews Mode of administration Supplements to conventional pretests Special populations Experiments Multi-method applications Statistical modeling Comprehensive and carefully edited, this groundbreaking textoffers researchers a solid foundation in the latest developments intesting and evaluating survey questionnaires, as well as a thoroughintroduction to emerging techniques and technologies.
Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You'll learn to recognize factors that limit usability, decide where testing should occur, set up a test plan to assess goals for your product's usability, and more.