Games & Activities

Videogame Marketing and Pr:vol. 1: Playi

Author: Scott Steinberg

Publisher:

ISBN:

Category: Games & Activities

Page: 209

View: 815

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here. Everything you need to play with the pros is right at your fingertips. LEARN TO: TOP THE CHARTS MAKE HEADLINES IMPROVE REVIEW SCORES INSPIRE MILLIONS OF FANS ENHANCE JOB PERFORMANCE INCLUDES: IN-DEPTH HOW-TOs EXPERT ADVICE HANDS-ON FEEDBACK PROVEN TIPS CEO-LEVEL INSIGHT
Business & Economics

Video Game Marketing

Author: Peter Zackariasson

Publisher: Taylor & Francis

ISBN:

Category: Business & Economics

Page: 156

View: 546

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Business & Economics

Video Game Marketing

Author: Peter Zackariasson

Publisher: Routledge

ISBN:

Category: Business & Economics

Page: 156

View: 895

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Marketing

Principles of Marketing

Author: Philip Kotler

Publisher: Pearson Education

ISBN:

Category: Marketing

Page: 637

View: 980

A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.
Business & Economics

Innovation and Marketing in the Video Game Industry

Author: David T. A. Wesley

Publisher: Gower Publishing, Ltd.

ISBN:

Category: Business & Economics

Page: 262

View: 542

Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak of Northeastern University's Institute for Global Innovation Management consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a "performance trap" that causes them to lose sight of the customer. The history of technology is littered with examples of superior products that either failed or sold poorly relative to technically inferior competing products. Innovation and Marketing in the Video Game Industry examines the factors behind success and failure and identifies patterns that will help engineers, developers, and executives formulate better business strategies. A great read for anyone interested in video games and the entertainment business. Wesley and Barczak craft a compelling read based through the history of video games---the unexpected success stories and colossal failures---which give us a foundation of learning that help those of us in the industry make better decisions in this new era of gaming. Tom Sperry, CEO of Blade Games, Founding member of Microsoft Games Group This riveting and highly enjoyable book fully documents the history of the fascinating video game industry...uncovering the stunning triumphs and errors that mark an industry changing so fast that, at times, top management at the leading companies are barely able to keep up, let alone develop sound marketing plans. Anthony Di Benedetto, Editor-in-Chief of the Journal of Product Innovation Management, and Professor of Marketing, Temple University. Easy to read yet powerful in its insights, this book emphasizes the importance of consistently identifying and effectively serving customers' needs as a path to long-term corporate success. R. Duane Ireland, Editor of the Academy of Management Journal, and Distinguished Professor of Management, Mays Business School, Texas A&M University.
Games

Get Rich Playing Games

Author: Scott Steinberg

Publisher: Lulu.com

ISBN:

Category: Games

Page: 196

View: 640

GET PAID TO PLAY! 30 years in the making, the first book to offer everything you need to go from rags to riches in the fabulous videogame industry is here - are you ready to nail the ultimate high score? A must-have for anyone seeking a career in game art, design, audio, programming, marketing, journalism and sales! Learn how to break into the business and hit the jackpot from industry legends including Shigeru Miyamoto, Sid Meier, Trip Hawkins, Will Wright and more! Foreword by Atari founder Nolan Bushnell."Finally, a book that shows you how to make all your dreams come true - and make serious money doing it!" -Brian Fargo, Founder, Interplay/InXile Ent."Reveals the secrets of playing to win... and how to do it making great games!" -"Wild Bill" Stealey, Founder, MicroProse/Int. Magic"A must-read... The first book on the videogame business that's both insightful and entertaining." -Ed Zobrist, President, Sierra Online
Games

The Book of Games

Author: Bendik Stang

Publisher: Book of Games

ISBN:

Category: Games

Page: 397

View: 819

"Explores more than one hundred of the latest and most exciting video games, providing information of great interest to gamers and parents. Sorted by genre, each game is presented on a two-page spread including an informative game summary with challenges and hints, a description of key gameplay activities, average game score, parental age information and game complexity. Nine illustrative screen shots show the game in action; and if you like what you see, check out the list of similar games at the bottom of each page"--Publisher's website (viewed April 21, 2008).
Computers

Interactive Entertainment

Author: Brent Rabowsky

Publisher: gameindustrybook

ISBN:

Category: Computers

Page: 272

View: 971

A comprehensive book about the video game industry. The book discusses, in detail, the life cycle of a video game from conception to distribution, including analysis of how game production, marketing, and sales teams work together to launch a successful product. In addition, the book provides informative chapters on intellectual property, and contractual, regulatory, and other legal issues. Topics covered are: Genres and Platforms, Publishing and Industry Economics, Ancillary Opportunities, Industry Trade Organizations, Regulation, Legal Affairs, and Forming and Running a Games Company.
Computers

Learn cocos2d 2

Author: Steffen Itterheim

Publisher: Apress

ISBN:

Category: Computers

Page: 544

View: 199

Create compelling 2D games with Learn cocos2d 2: Game Development with iOS. This book shows you how to use the powerful new cocos2d, version 2 game engine to develop games for iPhone and iPad with tilemaps, virtual joypads, Game Center, and more. It teaches you: The process and best practices of mobile game development, including sprite batching, texture atlases, parallax scrolling, touch and accelerometer input. How to enhance your games using the Box2D and Chipmunk physics engines and other cocos2d-related tools and libraries. How to add UIKit views to cocos2d and how to add cocos2d to UIKit apps. The ins and outs of the Kobold2D development environment for cocos2d and its pre-configured libraries, including cocos3d and Lua. Best of all, this book will have you making games right from the very start. It guides you step-by-step through the creation of sample games. These fun examples are modeled after popular App Store games and teach you key concepts of the new cocos2d 2 game engine and relevant tools like TexturePacker (texture atlas), PhysicsEditor (physics collision shapes), Particle Designer (particle effects), Glyph Designer (bitmap fonts), and others. This book offers a rock-solid introduction to creating games made entirely with cocos2d and little or no iOS SDK and OpenGL code. It also details alternative implementations, identifies the best free and commercial tools for cocos2d game development, features coverage of the author’s improved cocos2d game engine (Kobold2D), and even helps you enhance your game’s marketability on the App Store.
Computers

Learn iPhone and iPad cocos2d Game Development

Author: Steffen Itterheim

Publisher: Apress

ISBN:

Category: Computers

Page: 416

View: 453

Learn iPhone and iPad cocos2D Game Development provides a rock-solid introduction to the cocos2d iPhone game engine and related tools. It focuses on the process of creating several games made entirely with cocos2d and little-to-no iPhone SDK and OpenGL code. By creating 2-3 sample games over the course of the book, you'll learn key concepts of the cocos2d game engine and relevant tools like Zwoptex (TextureAtlas), ParticleDesigner (Particle Effects), and others. The example games are modeled after popular App Store games so that they are relevant, recognizable, and immediately fun and inspiring. The games increase in complexity and highlight common recurring cocos2d beginner questions. As you move along, you'll learn about possible stumbling blocks and how to navigate them successfully. As you move from beginning to advanced, you'll encounter general game programming wisdom, tips for performance improvement, as well as pointers to alternative implementations and further reading. It is assumed that the reader has previous programming knowledge but not necessarily with Objective-C. Related topics such as Xcode, Objective-C, the iPhone SDK, and OpenGL are only discussed where absolutely necessary.
Business & Economics

Marketing Management in Turkey

Author: Selcen Ozturkcan

Publisher: Emerald Group Publishing

ISBN:

Category: Business & Economics

Page: 480

View: 772

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
Games

A Composer's Guide to Game Music

Author: Winifred Phillips

Publisher: MIT Press

ISBN:

Category: Games

Page: 275

View: 231

A comprehensive, practical guide to composing video game music, from acquiring the necessary skills to finding work in the field.
Business & Economics

The New Rules of Marketing and PR

Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 448

View: 157

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Business & Economics

The Ultimate Marketing & PR Book

Author: Eric Davies

Publisher: Hachette UK

ISBN:

Category: Business & Economics

Page: 480

View: 327

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Business & Economics

The New Rules of Marketing & PR

Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 439

View: 626

Filled with compelling case studies and real-world examples, this pioneering guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience. Original.
Computers

The Art of Producing Games

Author: David McCarthy

Publisher: Course Technology

ISBN:

Category: Computers

Page: 192

View: 308

Analyzes aspects of designing and building a successful videogame, from initial concepts, sketches, and storylines, through early prototypes built for testing gameplay, to the full-scale production of the component elements--script, storyboards, screenplay, graphics, video, music, sound effects, and code. Original. (Beginner)
Computers

The Publishing Challenge for Independent Video game Developers

Author: Odile Limpach

Publisher: CRC Press

ISBN:

Category: Computers

Page: 248

View: 897

Professor Odile Limpach gives independent developers everything they need to succeed in the world of video game publishing. The Publishing Challenge for Independent Video Game Developers: A Practical Guide defines what game publishing means for the indie developer and offers a concise framework to tackle the decision of whether to self-publish or not. Furthermore, the text establishes a catalogue of current known publishers with some salient characteristics and offers a list of useful publishing tools. Along with showcasing testimonials from several young and seasoned developers on their experiences with publishing and partners and recommendations from renown experts of the industry, this book offers tools, platforms, and guides to game publishing. Key features: Provides a broad overview of the game publishing market Explores criteria for choosing between a publishing partner or self-publishing Offers case studies and testimonials from indie game developers and publishers about the process. Professor Odile Limpach teaches economics and entrepreneurship at the Cologne Game Lab, TH Köln (Technical University of Cologne). She is also co-founder of the Acceleration Program SpielFabrique 360° and works as a Strategic Consultant for games and serious game projects. Between 2007 and 2014, she was the managing director of the German entertainment software studio Ubisoft Blue Byte. Before, she was the managing director of Ubisoft GmbH. She graduated from business school Institut Commercial de Nancy in France and completed her MBA in the United States. Odile Limpach is also involved as a volunteer in the areas of vocational training and acts as a German partner for Games for Change Europe. Furthermore, she acts as an advisor (Conseiller du Commerce Extérieur) for the French Ministry for International Business Development.
Computers

Level Up! The Guide to Great Video Game Design

Author: Scott Rogers

Publisher: John Wiley & Sons

ISBN:

Category: Computers

Page: 552

View: 550

Want to design your own video games? Let expert Scott Rogers show you how! If you want to design and build cutting-edge video games but aren’t sure where to start, then the SECOND EDITION of the acclaimed Level Up! is for you! Written by leading video game expert Scott Rogers, who has designed the hits Pac Man World, Maximo and SpongeBob Squarepants, this updated edition provides clear and well-thought out examples that forgo theoretical gobbledygook with charmingly illustrated concepts and solutions based on years of professional experience. Level Up! 2nd Edition has been NEWLY EXPANDED to teach you how to develop marketable ideas, learn what perils and pitfalls await during a game’s pre-production, production and post-production stages, and provide even more creative ideas to serve as fuel for your own projects including: Developing your game design from the spark of inspiration all the way to production Learning how to design the most exciting levels, the most precise controls, and the fiercest foes that will keep your players challenged Creating games for mobile and console systems – including detailed rules for touch and motion controls Monetizing your game from the design up Writing effective and professional design documents with the help of brand new examples Level Up! 2nd Edition is includes all-new content, an introduction by David “God of War” Jaffe and even a brand-new chili recipe –making it an even more indispensable guide for video game designers both “in the field” and the classroom. Grab your copy of Level Up! 2nd Edition and let’s make a game!