Business & Economics

Where the Suckers Moon

Author: Randall Rothenberg

Publisher: Vintage

ISBN:

Category: Business & Economics

Page: 479

View: 979

A chronicle of the brief relationship between a recession-plagued Subaru of America and its advertising agency is peppered with insider's perspectives on the modern advertising world. Reprint. 15,000 first printing.
Business & Economics

The Conquest of Cool

Author: Thomas Frank

Publisher: University of Chicago Press

ISBN:

Category: Business & Economics

Page: 287

View: 341

Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce
Business & Economics

The Business of Creativity

Author: Brian Moeran

Publisher: Left Coast Press

ISBN:

Category: Business & Economics

Page: 299

View: 705

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.
Social Science

Advertising

Author: Iain MacRury

Publisher: Routledge

ISBN:

Category: Social Science

Page: 336

View: 288

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
History

The Real Mad Men

Author: Andrew Cracknell

Publisher: Hachette UK

ISBN:

Category: History

Page: 224

View: 362

In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling and Peggy Olsen: confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond. The story of modern advertising starts here, with these real Mad Men - and women - of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today. How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.
Business & Economics

Encyclopedia of Business Information Sources

Author: Linda D. Hall

Publisher: Gale Cengage

ISBN:

Category: Business & Economics

Page: 1314

View: 829

Each updated edition of this detailed resource identifies nearly 35,000 live, print and electronic sources of information listed under more than 1,100 alphabetically arranged subjects -- industries and business concepts and practices. Edited by business information expert James Woy.
Advertising

Adweek

Author:

Publisher:

ISBN:

Category: Advertising

Page:

View: 252

Language Arts & Disciplines

The television genre book

Author: Glen Creeber

Publisher: British Film Inst

ISBN:

Category: Language Arts & Disciplines

Page: 163

View: 260

As with film, genre is central to the industry and the visual form that is television. This book--written by many of the leading figures in television studies and including over twenty international contributors--provides an accessible and transparent introduction to the subject's central debates, issues, and concerns. The central analysis is supported with in-depth "grey-box" studies and relevant information of a varied range of key programs such as: "The Jerry Springer Show, The Simpsons, Star Trek, Who Wants to Be a Millionaire, Twin Peaks, Walking with Dinosaurs, and The Singing Detective "and channels such as CNN, Discovery, and MTV. Fully illustrated and following the format of the bfi's "The Cinema Book," it comes with selected reading guides and full bibliographies that are intended to help students at all levels. An essential and authoritative guide to a major area within media and television studies, this ambitious book will both help explain and expand our knowledge of an important and fast-growing area of study.